A technical SEO strategy is at the heart of all SEO campaigns so why does it get over looked? Here we take a brief look at the challenges of technical SEO implementation and how to create technically sound websites built for the user and the search engines.

1. PLEASE STAND BY:
TECHNICAL DIFFICULTIES
Beyond The Bots – Technical SEO For The User

2. Boring!

3. Recent Google Algorithm Updates

4. “It is not the strongest species that
survive, nor the most intelligent,
but the ones most responsive
to change.”
Charles Darwin

5. 5 Second Rule
Dida boss,parent
or loversee you?
Was it expensive?
Can youcut off the
bitthat touched
the floor?
Is itbacon?
EAT IT EAT IT
YOUR
CALL
DON'T
EAT IT
EAT IT
No
NoNo
No
Yes
Yes
Yes Yes

6. 5 Second Rule Evolved
Is ita raw steak?
Was it sticky?
Did anyone see
you?
Was it a boss,
parentor lover?
Was it expensive?
Can you cut off the
bitthat touched
the floor?
Is itbacon?
EAT IT EAT IT
YOUR
CALL
DON'T
EAT IT
EAT IT
No
NoNo
No
Yes
Yes
Yes Yes
Is itan
Emuasaurus?
Are you a puma?
Are you a
Megalosaurus?Did the cat lick it?
Is the cat healthy?
EAT IT
DON'T
EAT IT
EAT IT
Yes
YOUR
CALL
Yes
Yes
Yes
Yes Yes
Yes
Yes
No
No
No
NoNo
No
No
No

7. 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Rel Publisher
Hreflang Hreflang
Rel Author Rel Author Rel Author
Rich Snippets Rich Snippets Rich Snippets Rich Snippets
Video Sitemaps Video Sitemaps Video Sitemaps Video Sitemaps
Search Suggest Search Suggest Search Suggest Search Suggest Search Suggest
Rel Canonical Rel Canonical Rel Canonical Rel Canonical Rel Canonical Rel Canonical Rel Canonical
XML Sitemaps XML Sitemaps XML Sitemaps XML Sitemaps XML Sitemaps XML Sitemaps XML Sitemaps XML Sitemaps
Video Results Video Results Video Results Video Results Video Results Video Results Video Results Video Results Video Results Video Results
Local Results Local Results Local Results Local Results Local Results Local Results Local Results Local Results Local Results Local Results
Image Results Image Results Image Results Image Results Image Results Image Results Image Results Image Results Image Results Image Results Image Results
News Results News Results News Results News Results News Results News Results News Results News Results News Results News Results News Results
Link Velocity Link Velocity Link Velocity Link Velocity Link Velocity Link Velocity Link Velocity Link Velocity Link Velocity Link Velocity Link Velocity Link Velocity
Link Quality Link Quality Link Quality Link Quality Link Quality Link Quality Link Quality Link Quality Link Quality Link Quality Link Quality Link Quality Link Quality
Link Diversity Link Diversity Link Diversity Link Diversity Link Diversity Link Diversity Link Diversity Link Diversity Link Diversity Link Diversity Link Diversity Link Diversity Link Diversity Link Diversity
Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text
PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank
Keywords Keywords Keywords Keywords Keywords Keywords Keywords Keywords Keywords Keywords Keywords Keywords Keywords Keywords Keywords Keywords
Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability
Google’s Ranking Factor Evolution

9. The current
CITATIONS
BUILD
CONVERSATIONS
NEWS
Sentiment
SOCIAL
Authority
Relevance
Freshness
is listening to…
DESIGN
CONTENT
BLOG
Engagement
Satisfaction
Structure
Quality

10. Examples
[For Bots & Users]

11. 1. Hreflang – Helps International Users
Test the implementation:
http://flang.dejanseo.com.au/
Check for errors:
http://www.branded3.com/blogs/
overcome-common-errors-
implementing-hreflang-tag/

12. 2. Redirects, Migration & Site Changes
– Improves User Experience

13. 3. Mark Up – Improves Trust
The Mega SERP -
http://moz.com/blog/mega-serp-a-visual-guide-to-google

14. http://www.searchmetrics.com/en/knowledge-base/schema/

15. 0
5
10
15
20
25
30
35
Keyword 1 Keyword 2 Keyword 3 Keyword 4 Keyword 5 Keyword 6 Keyword 7 Keyword 8 Keyword 9 Keyword
10
RANKING
Desktop Mobile
4. Mobile – Improves Device Experience
http://www.branded3.com/blogs/mobile-website-hurting-search-rankings/

16. 5. Google Indexing App Data – Improves Speed
http://searchenginewatch.com/article/2304590/Google-Starts-Indexing-App-Content

17. What’s the future?

18. Google is clever
If Google can do this in its 20% time, think what it can do in the other 80% time

19. Create sites & campaigns for the users

20. Thank you!
Please email any questions to contact@branded3.com
Or get in touch on Twitter: @M4Jackson