In this presentation, learn tips from BrandYourself Co-founder & CEO, Patrick Ambron, about how to take control of search results for your own name and own your online reputation. Patrick goes into

1. Search Results:
Owning
your Online Reputation
Patrick Ambron
Co-Founder & CEO

2. • Introduction to Online Reputation Management
• Building content you want people to find
• Ensuring your content is visible (SEO tactics/tricks)
• Case Study #1
• What to do if something negative shows up
• Case Study #2
• Special Offer
AGENDA

3. INTRODUCTION TO
ONLINE
REPUTATION
MANAGEMENT

4. 1 BILLION
75%
names are Googled every day
of HR departments are required
to research candidates online
How you come across online is incredibly important

5. Most people are not represented well online
Most of you fall into 1 of 3 categories…
The Problem:

6. …the negative category

7. …the irrelevant
category

8. … or the “hey, that’s not me”
category

9. In fact, BrandYourself started when our co-founder Pete
couldn‘t get an internship because employers were Googling
him and finding...
A criminal with the same name The REAL Pete Kistler, NOT a
criminal
INSTEAD
OF

10. Pretend you’re a hiring manager…
You have three potential employees:

11. Which category do the
search results for your name
fall into?

12. Some things to keep in mind when
Googling your name….
• Google customizes search results based on what it
knows about you (Sign out of Google account
/incognito search)
• Google your full name and any variations
• Consider any identifiers someone may use

13. CREATING CONTENT
YOU WANT PEOPLE
TO FIND

14. 1. Build a personal site
• Wordpress
• Weebly
• Blogger
There are so many free and easy ways to build a site.
These rank highest:
Our Recommendation:
WordPress (flexible design, very SEO friendly)
• Tumblr
• About.Me
• Many others

15. Fill it with relevant content about YOU
Tip: Use your real name wherever you can

16. 2. Get on Social Networks
Search engines love ranking social networks high
because they are credible and constantly updated.

17. 3. Start blogging
Unless you are an objectively terrible writer with no
intention to improve, you should be writing blog posts.
Volunteer to write for places like Huffington Post.
Tip: Subscribe to relevant RSS feeds in your
interests and write one reaction a week.

18. 4. Post interesting content:
Good: Bad:

19. Keep it clean or keep it private
Keep in mind: Nothing is really private online.

20. ENSURING YOUR
CONTENT IS VISIBLE
(SEO TACTICS)

21. WRONG…Because, search engines make
mistakes.
If I build all this content, Google will automatically find it, right?

22. Solution: SEO
“Search Engine Optimization” is the process of
creating or improving content to make sure it shows up
as high as possible for a specific keyword (YOUR
NAME).

23. SEO Basics: Factors You Should
Understand
On-Page SEO Off-Page SEO
• Social Sharing

24. • Costs about $10 per year
• Make sure you use yourname.com or some variation
with your name in it (petekistleronline.com)
• Register it for as long as possible (2 years or more)
– Even if you don’t plan on using it immediately, it keeps
someone else from taking it
• Where to get your domain: GoDaddy.com, hover.com
Step 1: Get Your Domain Name

25. Step 2: Structure Your Site Well
Make sure your name exists in all of these
places and you’ll be off to a good start:
Tip: Use WordPress All-in-one-SEO-Pack plugin
• Title of website
• Headline of each
page
• Navigation

26. Step 3: Use your REAL name
Good:

27. Bad:
Step 3: Use your REAL name

28. Step 4: Link all your content together
Let search engines know they are all “voting” for each other to rank high

29. CASE STUDY #1

30. WHAT TO DO IF
SOMETHING
NEGATIVE SHOWS UP
FOR YOUR NAME

31. If you have one or more negative results
showing up for your name, you have a few
options:
1. Get it Removed
• Ask to have the content taken down
• File a claim with Google
• Get the site taken down
2. Bury it
3. Bump it off

32. The best way to handle negative search results is to
create relevant, positive content to take its place
BEWARE any companies who promise quick fixes,
guaranteed results or are not transparent about their
practices

33. CASE STUDY #2

34. ADDITIONAL TOOLS
& RESOURCES