Russia is a key market for brands, but is changing fast. Brand Genetics, an insight and innovation agency with extensive experience in Russia shares7 key insights into the Russian market and the Russian consumer.

1. BRAND GENETICS

2. RUSSIA IS EVOLVING...
FAST
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3. RUSSIA IS CLEARLY DIFFERENT
IT TAKES TIME AND EFFORT TO UNDERSTAND
ITS COMPLEX AND MULTI-FACETED PERSONAS
AND EVEN THEN IT CONTINUES TO SURPRISE
YOU
OUR SNAPSHOT OF SEVEN INSIGHTS
INTO THE RUSSIAN CONSUMER AIMS TO BE
THOUGHT PROVOKING AND USEFUL IN
ACCESSING RUSSIA’S REAL OPPORTUNITIES
FOR GROWTH
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12. Global reach, consistent quality
We work from Moscow to Mumbai, Manhattan to Mexico City, Manchester to
Milan: our trusted local partners give us global reach, our experienced
central team ensures consistent excellence
Australia • Canada • China • Egypt • France • Germany • India • Indonesia • Italy • Japan • Kingdom of Saudi Arabia • Mexico •
Nigeria • Poland • RSA • Russia • South Korea • Spain • Thailand • Turkey • United States of America • United Kingdom
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13. If you're interested in exploring how we can help build your brand in
Russia, or other global growth markets, we'd be delighted to talk
Tom Ellis
tom.ellis@brandgenetics.com
+44 (0) 7815 896 098
Andrew Christophers
andrew.christophers@brandgenetics.com
+44 (0) 7967 175 623
With thanks to our Russian partners
www.brandgenetics.com O+K for their support & collaboration
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