9. The fastest ever social network growth Social Local
Mobile
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10. Social TV Social Local
Mobile
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11. While watching TV
iPad Smartphone
12% 13%
7%
10%
41%
46%
11%
13%
24%
24%
Daily Several times Week Several times month Once a month or less Never
Source: Nielsen Q2 2011
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24. Community
Enablement
Facebook Around me
1 Billion members Near my heart
Social Local
Permanent Mobile Permanent
Social Context Geographic Context
1.3 Billion
3G Connections
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