This document provides tips for using social media like Twitter, Facebook, and LinkedIn for business purposes. It recommends claiming business listings on search engines and social networks and completing profiles. It also suggests sharing useful customer-centric content to build expertise and handling customer comments respectfully. The goal is to increase brand awareness, showcase credentials, and get more customers through social media marketing.

1. Social Media 101 For Business
Practical Tips On How To Use
Twitter, Facebook, and LinkedIn
To Get More Customers

3. “50% of all Canadians Now Have a
Social Networking Profile”
July 14, 2011
• 86% have a Facebook profile
• 19% have a Twitter profile
• 14% have a LinkedIn profile

5. Why Use Social Media for Business?
• Brand awareness
• Credentials showcase
• Search engine
authority (SEO)
• Directory listing
• Small budget media
• Network marketing
5

6. 5 Practical Tips On Using Social
Media To Get More Customers
1. Claim your listings
2. Complete your profiles
3. How sharing content works
4. Why it’s not about you
5. Handling customer comments

7. What Do People Find When They
Are Searching For You?

9. 1. Claim Your Listing
Free Listings Social Media Website
 Google Places  Facebook  www.name.com
 YellowPages.ca  LinkedIn
 Yelp.ca  Twitter
 411.ca
Effort & Investment

10. 2. Play By Their Rules &
Complete Your Profiles
• Put in your value proposition in your headlines
• Include your picture
• Include contact information like your phone
number and address
• Target relevant keywords
• Ensure your privacy settings are set to public
10

11. 3. How Sharing
Content Works

12. Customers Start With A Problem

13. Content’s “Social” Reach
The Average Facebook User has 155 Friends

14. 4. Why It’s Not About You

15. About Brides Content About Us Content

16. Creating Customer-Centric Content
1. Target your audience
2. Determine their wants, needs
& pains?
3. Focus on a short list of wants, needs
& pains you can help with?
4. Start by sharing 3rd party content
– Articles
– Blog posts
– Insider information

17. Credentializing Your Expertise
By Sharing
Findable,
Useful,
Relevant,
Content

18. 5. Handling Customer Comments
https://biz.yelp.com/support/responding_to_reviews

19. Tips for Responding To Reviews
• Don’t bother – negative reviews add credibility
to your positive reviews
• Solicit additional positive reviews from your fans
• If you must, respond with empathy and facts
• Take customer service issues offline
• Never fight back online,

20. Next Steps
• Setting Up Your Facebook Page
http://www.openforum.com/articles/how-to-set-up-a-facebook-page
• LinkedIn Best Practices
http://www.slideshare.net/BrainRider/10-linkedin-best-practices-for-b2b-
sales-and-marketing
• How To Get Started Using Twitter
https://support.twitter.com/groups/31-twitter-basics/topics/104-
welcome-to-twitter-support/articles/215585-twitter-101-how-should-i-get-
started-using-twitter
• Yelp For Business: 4 Steps for Success
http://mashable.com/2010/03/20/yelp-for-business/

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