An introduction

1. Bradley grew up in a town of 2,000 in
Sumner, Iowa with a billboard that read, "A city
with a future"; where his dad owned the local
Phillips 66 station and his mom delivered mail and
was the bookkeeper of their small family business.
When he was 10 his parents sold the family
business and moved the family to Monrovia,
Liberia, West Africa; where his dad served as a
business manager for a missionary organization. He
attended Junior High in Liberia and went to High
School at a boarding school in Bouake, Cote
d'Ivoire, West Africa.
Seeing firsthand how families went without food,
water or power; started his appreciation of being
able to afford the little things in life. His
experiences started his appreciation of saving for a
rainy day, investing and financial planning.
His grandfather once asked him after working a 15
hour day, to think of the best day of work. He was
stumped and had to really think about it. His
grandfather then asked; what was your favorite
vacation? His point was to realize that we all work
to live life and provide for our loved ones; but we
should not live to work to wake up one day wishing
we had spent more time with our loved ones, as
life can be cut short at anytime.
If he could have changed one thing, it would have
been to spend more time with those that he loved.
He felt he couldn't because he hadn't saved
enough in his mind; to be able to stop working. If
only someone would have taught him to save and
invest his monies in strategies that would grow and
create passive income in his retirement years...he
would have been in a better place.
If someone asks; what do you want to do in
retirement; what would you say? Will you be able
to afford to do those things for 20-40 years after
retirement? How will you replace your current
income when you retire?
His experience with his grandfather helped build
Bradley's commitment to saving, investing and
actively pursuing passive income for his clients;
while also protecting and growing the assets for
the future.
Passive income from investments can allow you to
pursue your "bucket list" of things you want to do.
If set up correctly, income from your investments
can be left for generations of family members to
enjoy and remember you by.
Finding ways for your monies to work for you,
while generating passive income is a specialty of
Bradley's. He understands and works on balancing
income & growth strategies; whether from bonds,
stocks, mutual funds, insurance, annuities, business
or real estate ventures. He feels your money
should be working for you by creating an income
source that pays you even while you’re sleeping.
Bradley had been a Financial Advisor for over 20
years with Morgan Stanley. He started as an intern
and worked his way up the corporate ladder where
he hired and helped train hundreds of financial
advisors; both locally and at the World Trade
center before the towers were destroyed.
In his spare time, he has volunteered as a coach for
soccer, baseball, basketball and football. He has
taught emancipated youth on what to do with
finances when in the real working world. He has
volunteered at his local animal shelter, for different
charities; Multiple Sclerosis, Diabetes, Runaways
and Cancer organizations. He has served and been
a member of multiple chambers’ of commerce and
other community organizations.
He enjoys spending time with his family; Sheri,
Jordin & Braedin when not working. His "bucket
list" will include golfing, surfing, scuba diving,
fishing, travel and eventually enjoying grandkids.
Bradley W. Poock
Senior Vice President
(888) 226 - 4018
StockCross Financial Services
24100 Calabasas Road
Calabasas, CA 91302
Member FINRA & SIPC since 1971