At the heart of a successful business sits the power of influence. The best leaders manage their profile and reputation to give them a competitive advantage with the audiences they want to reach. Although you need to consider building influence through offline channels, online influence is also a powerful tool. The following is a selection of tips to build your influence online, using social media…

1. Top 10 Tips To Increase Your
Professional Influence Online
www.braben.co.uk

2. At the heart of a successful business
sits the power of influence.
The best leaders manage their profile
and reputation to give them a
competitive advantage with the
audiences they want to reach.
The following is a selection of top tips
to build your influence online, using
social media…
One caveat. Your online influence is
only part of the power. You also
need to consider as carefully how
you are building your influence
through offline channels.
www.braben.co.uk

3. Tip #1
Measure your influence with www.klout.com. Login
with Twitter, LinkedIn and Facebook to compare with
people you know. Take the results with a pinch of salt
but a good way to ‘gamify’ your influence nonetheless.
www.braben.co.uk

4. Tip #2
Refresh your LinkedIn
profile so it captures
your personality and
reflects your employers
proposition. Ensure the
picture is up to date
and professional.
www.braben.co.uk

5. Tip #3
Connect to all your contacts, past, present and future,
through LinkedIn to build your network. Set yourself targets,
first 250, then 500, with 750 and 1000 a good goal.
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6. Tip #4
Join the relevant
LinkedIn groups
and make a
commitment to
start discussions
and comment on
topics that excite
you and your
network.
Making your
story famous
with your
customers www.braben.co.uk

7. Tip #5
Make the most of Twitter by following all your contacts,
journalists, media outlets, key influencers, clients and
prospects to stay close to what matters to them and
encourage follow-backs.
www.braben.co.uk

8. Tip #6
Get tweeting. Send at least one Tweet a day using
Twitter handles and popular hashtags. Get your
personality across and interact with your peers.
www.braben.co.uk

9. Tip #7
PR Marketing
Create content. Blog once a month for either your
company site or better still, a popular trade website. Share
all this content via your Twitter and LinkedIn profiles.
www.braben.co.uk

10. Tip #8
Tweet, post photographs and publish write-ups from
industry events and awards you have attended giving
your slant on the hot topics. Keep it short and punchy.
www.braben.co.uk

11. Tip #9
Be an early adopter and land grab your name on the latest social
media services. Sign up to Google+, Pinterest and Storify, for
instance, so you’re ready to use them when it matters.
www.braben.co.uk

12. Tip #10
Be active, get your opinion out there, support company
and industry initiatives – and watch your influence grow!
www.braben.co.uk

13. Contact us
We would be delighted to
talk about your business,
bring insight and ideas to the
table and help you achieve
business success. 18 Soho Square
London
W1D 3QL
For further information, Tel: 020 7025 8021
please get in touch with: Web: www.braben.co.uk
Sarah Locke
BrabenPR
Chief Executive and
Founder
sarah@braben.co.uk Braben, Sarah Locke, Matt Bourn
Matt Bourn Read The Braben View at:
http://community.prweek.com/blogs/thebrabenview/default.aspx
Managing Director
matt@braben.co.uk
www.braben.co.uk