PowerPoint slide to accompany "Hall of Shame and Fame: Apple Statements Regarding Apple Maps "

1. Bovée and Thill
Business Communication Hall of Fame
Apple’s Tim Cook apologizes and offers to help

2. After a customer uproar, Apple apologizes and offers to
help
Opens with an
acknowledgment
and a real apology
Offers some
explanation for the
product
Huge numbers here
are meaningless to
frustrated customers
Directs customers to
competitive
products, a classy
and respectful move
Ends on a positive
and respectful note
Bovée and Thill Business Communication Hall of Fame Source: http://www.apple.com/letter-from-tim-cook-on-maps/