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[Webinar] An Introduction to Content
Marketing, SEO and Social Media Marketing
February 27, 2014

Laura Lear
Vice President of Marketing
Medical Group Management Association

Chris Raulf
Online Marketing Expert & Founder
Boulder SEO Marketing

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  chris@boulderseomarke.ng.com	
  	
  	
  
Agenda	
  
•  Introduc*on	
  to	
  Content	
  Marke*ng	
  
•  Campaign	
  Based	
  Content	
  Marke*ng	
  
–  Crea*ng	
  search	
  engine	
  op*mized	
  content	
  around	
  
an	
  online	
  event	
  

• 
• 
• 
• 
• 

Search	
  Engine	
  Op*miza*on	
  
Social	
  Media	
  Marke*ng	
  
Track	
  and	
  Measure	
  Results	
  
Bonus	
  SEO	
  Tip	
  
Ques*ons	
  and	
  Answers	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
About	
  Us	
  
Laura Lear
Vice President of Marketing
Medical Group Management Association
•  LinkedIn:	
  hDp://www.linkedin.com/in/lauralear	
  	
  
•  TwiDer:	
  hDps://twiDer.com/lauralear
Chris Raulf
Online Marketing Expert & Founder
Boulder SEO Marketing
•  LinkedIn:	
  hDp://www.linkedin.com/in/chrisraulf	
  
•  TwiDer:	
  hDps://twiDer.com/swisschris	
  
•  Google+:	
  hDps://plus.google.com/+ChrisRaulf	
  	
  
www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
If	
  you	
  do	
  …,	
  then	
  this	
  could	
  happen:	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
Buzzword	
  “Content	
  Marke.ng”	
  
	
  

•  Nothing	
  new	
  
•  We	
  all	
  do	
  it	
  
•  We	
  all	
  can	
  do	
  it	
  beDer	
  
•  Get	
  the	
  most	
  out	
  of	
  content	
  marke*ng:	
  Campaign	
  based,	
  Search	
  
Engine	
  Op*miza*on	
  &	
  Social	
  Media	
  Marke*ng	
  
•  Content	
  Makes	
  Marke*ng	
  by	
  Laura	
  Lear:	
  hDp://goo.gl/Wb4pY	
  
•  The	
  Advanced	
  Content	
  Marke*ng	
  Guide:	
  
hDp://www.quicksprout.com/the-­‐advanced-­‐guide-­‐to-­‐content-­‐
marke*ng/	
  
www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
Quick	
  Poll	
  

Content	
  Marke*ng	
  is	
  being	
  
done	
  systema*cally	
  at	
  my	
  
company!	
  	
  
	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
content	
  marke*ng	
  intro	
  	
  
•  Laura	
  Lear	
  

•  VP	
  of	
  Marke*ng	
  -­‐	
  MGMA	
  
• 
• 

TwiDer:	
  	
  @lauralear	
  
Email:	
  	
  llear@mgma.org	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
what	
  is	
  content	
  marke*ng?	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
content marketing usage
[

by tactic

]

Social Media (excluding blogs) 79%
Article Posting 78%
In-Person Events
62%
eNewsletters 61%
Case Studies 55%
Blogs 51%
White Papers 43%
Webinars / Webcasts 42%
Print Magazines 42%
Videos 41%
Using Traditional Media 31%
Microsites 30%
Print Newsletters 25%
Research Reports
23%
Data-Driven Content Marketing
21%
Podcasts 16%
Digital Magazines 15%
Mobile 11%
Virtual Conferences 11%
eBooks 9%

0

10

20

30

40

50

60

70

80

90 100

Source: B2B Content Marketing: Joe Pulizzi, American
Business Media, BMA, CMI, MarketingProfs, & Junta42
it	
  starts	
  

with a story
story	
  structure	
  2.0	
  
what
could be

what is

what
could be

what is

new bliss

what
could be

what is

(new norm)

what is

Source: Nancy Duarte, Duarte Design
create	
  compelling	
  content	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
figure	
  out	
  

your audience

hi.

well hello!

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
take	
  inventory	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
build	
  a	
  roadmap	
  

Source: TechTarget2009 Media Consumption Report

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
Source:Eloqua & Jess3
]

for

[

plan	
  

obsolescence

Source:Eloqua & Jess3
Junta42’s	
  

3	
  &	
  3	
  method	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
top

3

challenges	
  

1. Producing	
  engaging	
  content	
  
2. Producing	
  enough	
  content	
  
3. Having	
  sufficient	
  budget	
  to	
  create	
  
content	
  

Source: MarketingProfs & Junta42

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
your	
  story	
  is	
  at	
  	
  	
  
	
   the starting line . . .
Campaign	
  Based	
  Content	
  Marke.ng,	
  Search	
  
Engine	
  Op.miza.on	
  and	
  Social	
  Media	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
Webinar	
  Planning	
  Phase	
  
Webinar	
  schedule:	
  
– 4	
  –	
  12	
  months	
  plan	
  
– How	
  ocen:	
  1	
  per	
  month,	
  every	
  other	
  month,	
  
1	
  per	
  quarter?	
  
– Commitment	
  
– Resources	
  
– Goals	
  
– Etc.	
  
www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
Webinar	
  Planning	
  Phase	
  
Guest-­‐Speakers	
  are	
  lead	
  magnets	
  
Customers	
  
-­‐	
  Success	
  stories,	
  best	
  prac*ces,	
  etc.	
  
Industry	
  experts	
  
-­‐	
  Unbiased	
  
-­‐	
  Credibility	
  
Partners	
  
-­‐	
  Tab	
  into	
  their	
  network	
  =	
  More	
  leads	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
Webinar	
  Planning	
  Phase:	
  Checklist	
  
– Webinar	
  topic	
  
– Target	
  date/*me	
  
– Proposed	
  Webinar	
  *tle	
  
– Dura*on	
  /	
  Agenda	
  
– Hos*ng:	
  GoToWebinar,	
  WebEx,	
  etc.	
  	
  
– Presenter(s)	
  
– Guest-­‐presenter(s)	
  
– Presenter(s)	
  bios	
  
www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
Have	
  a	
  Plan…	
  and	
  Share	
  it	
  with	
  the	
  Team	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
Webinar	
  Planning	
  Phase:	
  Checklist	
  
–  Target	
  aDendees	
  
•  Exis*ng	
  /	
  New	
  Customers	
  
•  Target	
  *tles	
  
•  Specific	
  geographic	
  target	
  regions	
  
–  Goals	
  /	
  Ac*on	
  Items:	
  
•  Define	
  primary	
  and	
  secondary	
  goal	
  of	
  hos*ng	
  the	
  
webinar	
  
•  What	
  are	
  the	
  3-­‐5	
  key	
  “take-­‐aways”	
  we’d	
  like	
  our	
  
audience	
  to	
  walk	
  away	
  with	
  
•  What	
  ac*ons	
  do	
  we	
  want	
  our	
  audience	
  to	
  take	
  
acer	
  the	
  webinar	
  
www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
Keyword	
  Research	
  for	
  SEO	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
Webinar	
  Planning	
  Phase:	
  Start	
  to	
  Integrate	
  
Search	
  Engine	
  Op.miza.on	
  
– Know	
  your	
  target	
  keywords	
  
– Then…	
  start	
  to	
  drac	
  op*mized	
  content:	
  
•  Webinar	
  descrip*on	
  
•  Blog	
  post(s)	
  
•  Social	
  media	
  messages	
  
•  Press	
  release	
  
•  Content	
  for	
  doc	
  sharing	
  sites	
  such	
  as	
  
SlideShare,	
  DocStoc,	
  etc.	
  
www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
Introduction to Search Engine Optimization (SEO) Social Media and Content Marketing
www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
On-­‐Page	
  SEO	
  Tips	
  
	
  +/-­‐	
  500	
  words	
  
Include	
  a	
  link	
  to	
  another	
  related	
  page	
  on	
  your	
  site	
  
If	
  possible,	
  add	
  an	
  image	
  and	
  include	
  an	
  alt	
  tag	
  with	
  a	
  target	
  keyword	
  	
  
Place	
  keyword(s)	
  in	
  applicable	
  H1,	
  H2	
  &	
  H3	
  heading	
  
Try	
  to	
  include	
  an	
  important	
  target	
  keyword	
  in	
  the	
  first	
  paragraph	
  as	
  
well	
  as	
  the	
  last	
  
–  Op*mized	
  meta	
  tags:	
  
– 
– 
– 
– 
– 

•  Title	
  
•  Descrip*on	
  
•  Keywords	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
Off-­‐Page	
  SEO	
  Tips	
  
– LinkedIn,	
  Facebook,	
  etc.	
  company	
  pages	
  
– SliderShare,	
  DocStoc,	
  etc.	
  
– Directories	
  
– Press	
  releases	
  (PRWeb,	
  PRLog,	
  etc.)	
  
– Guest	
  blog	
  post	
  
– Etc.	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
Introduction to Search Engine Optimization (SEO) Social Media and Content Marketing
Op.mized	
  Press	
  Releases:	
  PRWeb	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
Introduction to Search Engine Optimization (SEO) Social Media and Content Marketing
About	
  Me:	
  
LinkedIn:	
  hDp://www.linkedin.com/in/chrisraulf	
  
Twi[er:	
  hDps://twiDer.com/swisschris	
  
Facebook:	
  hDps://www.facebook.com/chris.raulf	
  
	
  
Introduction to Search Engine Optimization (SEO) Social Media and Content Marketing
Source:	
  www.socialmediaexaminer.com/social-­‐media-­‐marke*ngindustry-­‐report-­‐2012/	
  
Source:	
  www.socialmediaexaminer.com/social-­‐media-­‐marke*ngindustry-­‐report-­‐2012/	
  
Integra.ng	
  Social	
  Media	
  
Social	
  Media	
  Marke.ng	
  Works	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
Use	
  Google	
  Docs	
  to	
  Manage	
  your	
  Social	
  Media	
  Messages	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
Introduction to Search Engine Optimization (SEO) Social Media and Content Marketing
Keyword	
  Rank	
  Tracking	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
Keyword	
  Rank	
  Tracking	
  Tools	
  
•  Swiss	
  Made	
  Marke*ng:	
  
hDp://swissmademarke*ng.com/ranktracker/	
  	
  	
  	
  	
  
•  Moz	
  Rank	
  Tracker:	
  	
  
hDp://moz.com/tools/rank-­‐tracker	
  	
  	
  
•  SEO	
  Book:	
  hDp://tools.seobook.com/rank-­‐checkers/	
  	
  
•  SEO	
  Centro:	
  
hDp://www.seocentro.com/tools/search-­‐engines/keyword-­‐
posi*on.html	
  	
  	
  
•  Plugins,	
  etc.	
  
	
  
www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
Keep	
  Track	
  of	
  Your	
  Rankings	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
…and	
  Measure	
  the	
  Results	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
Bonus	
  SEO	
  Tip	
  
Get	
  your	
  new	
  web	
  pages	
  indexed	
  and	
  searchable	
  on	
  Google	
  in	
  no	
  *me:	
  

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
April	
  8	
  &	
  29	
  in	
  Boulder	
  and	
  Denver	
  

	
  
Register	
  by	
  Thursday,	
  March	
  6,	
  2014	
  and	
  get	
  $100	
  off	
  the	
  registra*on	
  fee	
  
with	
  code	
  Feb27.	
  Learn	
  more	
  at:	
  www.boulderseomarke*ng.com/training	
  	
  
	
  
www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  
Intro to Content Marketing, SEO & Social Media Marketing

Questions?
Connect with Laura:
LinkedIn:	
  hDp://www.linkedin.com/in/lauralear	
  	
  
Twi[er:	
  hDps://twiDer.com/lauralear	
  
Connect with Chris:
LinkedIn:	
  hDp://www.linkedin.com/in/chrisraulf	
  
Twi[er:	
  hDps://twiDer.com/swisschris	
  
Google+:	
  hDps://plus.google.com/+ChrisRaulf	
  	
  
	
  
Connect with Boulder SEO Marketing:
LinkedIn:	
  hDp://www.linkedin.com/company/boulder-­‐seo-­‐marke*ng	
  	
  
Twi[er:	
  hDps://twiDer.com/Marke*ngSEOWiz	
  	
  
Facebook:	
  hDps://www.facebook.com/BoulderSEOMarke*ng	
  	
  
Google+:	
  hDps://plus.google.com/+Boulderseomarke*ng	
  	
  
www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  chris@boulderseomarke.ng.com	
  	
  	
  
Thank You and See
You Next Time J

www.boulderseomarke.ng.com	
  	
  |	
  720.263.1736	
  |	
  info@boulderseomarke.ng.com	
  	
  	
  

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Introduction to Search Engine Optimization (SEO) Social Media and Content Marketing

  • 1. [Webinar] An Introduction to Content Marketing, SEO and Social Media Marketing February 27, 2014 Laura Lear Vice President of Marketing Medical Group Management Association Chris Raulf Online Marketing Expert & Founder Boulder SEO Marketing www.boulderseomarke.ng.com    |  720.263.1736  |  chris@boulderseomarke.ng.com      
  • 2. Agenda   •  Introduc*on  to  Content  Marke*ng   •  Campaign  Based  Content  Marke*ng   –  Crea*ng  search  engine  op*mized  content  around   an  online  event   •  •  •  •  •  Search  Engine  Op*miza*on   Social  Media  Marke*ng   Track  and  Measure  Results   Bonus  SEO  Tip   Ques*ons  and  Answers   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 3. About  Us   Laura Lear Vice President of Marketing Medical Group Management Association •  LinkedIn:  hDp://www.linkedin.com/in/lauralear     •  TwiDer:  hDps://twiDer.com/lauralear Chris Raulf Online Marketing Expert & Founder Boulder SEO Marketing •  LinkedIn:  hDp://www.linkedin.com/in/chrisraulf   •  TwiDer:  hDps://twiDer.com/swisschris   •  Google+:  hDps://plus.google.com/+ChrisRaulf     www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 4. If  you  do  …,  then  this  could  happen:   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 5. Buzzword  “Content  Marke.ng”     •  Nothing  new   •  We  all  do  it   •  We  all  can  do  it  beDer   •  Get  the  most  out  of  content  marke*ng:  Campaign  based,  Search   Engine  Op*miza*on  &  Social  Media  Marke*ng   •  Content  Makes  Marke*ng  by  Laura  Lear:  hDp://goo.gl/Wb4pY   •  The  Advanced  Content  Marke*ng  Guide:   hDp://www.quicksprout.com/the-­‐advanced-­‐guide-­‐to-­‐content-­‐ marke*ng/   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 6. Quick  Poll   Content  Marke*ng  is  being   done  systema*cally  at  my   company!       www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 7. content  marke*ng  intro     •  Laura  Lear   •  VP  of  Marke*ng  -­‐  MGMA   •  •  TwiDer:    @lauralear   Email:    llear@mgma.org   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 8. what  is  content  marke*ng?   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 9. content marketing usage [ by tactic ] Social Media (excluding blogs) 79% Article Posting 78% In-Person Events 62% eNewsletters 61% Case Studies 55% Blogs 51% White Papers 43% Webinars / Webcasts 42% Print Magazines 42% Videos 41% Using Traditional Media 31% Microsites 30% Print Newsletters 25% Research Reports 23% Data-Driven Content Marketing 21% Podcasts 16% Digital Magazines 15% Mobile 11% Virtual Conferences 11% eBooks 9% 0 10 20 30 40 50 60 70 80 90 100 Source: B2B Content Marketing: Joe Pulizzi, American Business Media, BMA, CMI, MarketingProfs, & Junta42
  • 11. story  structure  2.0   what could be what is what could be what is new bliss what could be what is (new norm) what is Source: Nancy Duarte, Duarte Design
  • 12. create  compelling  content   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 13. figure  out   your audience hi. well hello! www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 14. take  inventory   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 15. build  a  roadmap   Source: TechTarget2009 Media Consumption Report www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 18. Junta42’s   3  &  3  method   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 19. top 3 challenges   1. Producing  engaging  content   2. Producing  enough  content   3. Having  sufficient  budget  to  create   content   Source: MarketingProfs & Junta42 www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 20. your  story  is  at         the starting line . . .
  • 21. Campaign  Based  Content  Marke.ng,  Search   Engine  Op.miza.on  and  Social  Media   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 22. Webinar  Planning  Phase   Webinar  schedule:   – 4  –  12  months  plan   – How  ocen:  1  per  month,  every  other  month,   1  per  quarter?   – Commitment   – Resources   – Goals   – Etc.   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 23. Webinar  Planning  Phase   Guest-­‐Speakers  are  lead  magnets   Customers   -­‐  Success  stories,  best  prac*ces,  etc.   Industry  experts   -­‐  Unbiased   -­‐  Credibility   Partners   -­‐  Tab  into  their  network  =  More  leads   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 24. Webinar  Planning  Phase:  Checklist   – Webinar  topic   – Target  date/*me   – Proposed  Webinar  *tle   – Dura*on  /  Agenda   – Hos*ng:  GoToWebinar,  WebEx,  etc.     – Presenter(s)   – Guest-­‐presenter(s)   – Presenter(s)  bios   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 25. Have  a  Plan…  and  Share  it  with  the  Team   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 26. Webinar  Planning  Phase:  Checklist   –  Target  aDendees   •  Exis*ng  /  New  Customers   •  Target  *tles   •  Specific  geographic  target  regions   –  Goals  /  Ac*on  Items:   •  Define  primary  and  secondary  goal  of  hos*ng  the   webinar   •  What  are  the  3-­‐5  key  “take-­‐aways”  we’d  like  our   audience  to  walk  away  with   •  What  ac*ons  do  we  want  our  audience  to  take   acer  the  webinar   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 27. www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 28. Keyword  Research  for  SEO   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 29. Webinar  Planning  Phase:  Start  to  Integrate   Search  Engine  Op.miza.on   – Know  your  target  keywords   – Then…  start  to  drac  op*mized  content:   •  Webinar  descrip*on   •  Blog  post(s)   •  Social  media  messages   •  Press  release   •  Content  for  doc  sharing  sites  such  as   SlideShare,  DocStoc,  etc.   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 30. www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 32. www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 33. On-­‐Page  SEO  Tips    +/-­‐  500  words   Include  a  link  to  another  related  page  on  your  site   If  possible,  add  an  image  and  include  an  alt  tag  with  a  target  keyword     Place  keyword(s)  in  applicable  H1,  H2  &  H3  heading   Try  to  include  an  important  target  keyword  in  the  first  paragraph  as   well  as  the  last   –  Op*mized  meta  tags:   –  –  –  –  –  •  Title   •  Descrip*on   •  Keywords   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 34. Off-­‐Page  SEO  Tips   – LinkedIn,  Facebook,  etc.  company  pages   – SliderShare,  DocStoc,  etc.   – Directories   – Press  releases  (PRWeb,  PRLog,  etc.)   – Guest  blog  post   – Etc.   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 35. www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 37. Op.mized  Press  Releases:  PRWeb   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 39. About  Me:   LinkedIn:  hDp://www.linkedin.com/in/chrisraulf   Twi[er:  hDps://twiDer.com/swisschris   Facebook:  hDps://www.facebook.com/chris.raulf    
  • 44. Social  Media  Marke.ng  Works   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 45. Use  Google  Docs  to  Manage  your  Social  Media  Messages   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 47. Keyword  Rank  Tracking   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 48. Keyword  Rank  Tracking  Tools   •  Swiss  Made  Marke*ng:   hDp://swissmademarke*ng.com/ranktracker/           •  Moz  Rank  Tracker:     hDp://moz.com/tools/rank-­‐tracker       •  SEO  Book:  hDp://tools.seobook.com/rank-­‐checkers/     •  SEO  Centro:   hDp://www.seocentro.com/tools/search-­‐engines/keyword-­‐ posi*on.html       •  Plugins,  etc.     www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 49. Keep  Track  of  Your  Rankings   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 50. …and  Measure  the  Results   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 51. Bonus  SEO  Tip   Get  your  new  web  pages  indexed  and  searchable  on  Google  in  no  *me:   www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 52. April  8  &  29  in  Boulder  and  Denver     Register  by  Thursday,  March  6,  2014  and  get  $100  off  the  registra*on  fee   with  code  Feb27.  Learn  more  at:  www.boulderseomarke*ng.com/training       www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com      
  • 53. Intro to Content Marketing, SEO & Social Media Marketing Questions? Connect with Laura: LinkedIn:  hDp://www.linkedin.com/in/lauralear     Twi[er:  hDps://twiDer.com/lauralear   Connect with Chris: LinkedIn:  hDp://www.linkedin.com/in/chrisraulf   Twi[er:  hDps://twiDer.com/swisschris   Google+:  hDps://plus.google.com/+ChrisRaulf       Connect with Boulder SEO Marketing: LinkedIn:  hDp://www.linkedin.com/company/boulder-­‐seo-­‐marke*ng     Twi[er:  hDps://twiDer.com/Marke*ngSEOWiz     Facebook:  hDps://www.facebook.com/BoulderSEOMarke*ng     Google+:  hDps://plus.google.com/+Boulderseomarke*ng     www.boulderseomarke.ng.com    |  720.263.1736  |  chris@boulderseomarke.ng.com      
  • 54. Thank You and See You Next Time J www.boulderseomarke.ng.com    |  720.263.1736  |  info@boulderseomarke.ng.com