Making Your Metadata Rock: Improving How Your Titles Appear & Appeal To Customers 5/30/2013 Moderator: Laura Dawson, Product Manager, Identifiers Speakers: Eleanor Fanicase, Director of Data Management, Phil Madans, Director Publishing Standards and Practices, More to come! During this workshop, metadata specialists from book wholesale, data solution providers, and publishing houses will illustrate how you can improve your metadata. Enhanced metadata examples and suggestions will show you how to improve your subject codes/keywords, cover images, descriptions, Author information, and other metadata. Presentations will highlight industry best practices from the Book Industry Study Group (BISG) and Booknet Canada and how you can best use these documents during your metadata creation. Finally, speakers will give advice on how often you should update your metadata and how to handle these cycles of metadata creation.

1. The Publisher’s Lament
Making Your Metadata Rock
May 30, 2013
Photo by Shira Golding

2. Opening Exercises—The Metadata Anthem
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3. So, just where do publishers fit into this whole
metadata question?
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4. Copyright © 2013 by Hachette Book Group - Madans - Making Your Metadata Rock
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5. Publishers have been providing metadata
directly to consumers long before the Web
We just didn’t call it metadata
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6. Engage Customers
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7. • TK image of Summerland on a website
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8. Somewhere an Art Director is weeping
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9. What’s a Publisher to do?
Best Practices
Accuracy
Completeness
Consistency
Priority
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10. Copyright © 2013 by Hachette Book Group - Madans - Making Your Metadata Rock
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11. Visibility
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12. Tom Rob Smith graduated from <ST1:PLACENAME
w:st="on">Cambridge</ST1:PLACENAME> <ST1:PLACETYPE
w:st="on">University</ST1:PLACETYPE> in 2001 and lives in
<ST1:CITY w:st="on"><ST1:PLACE
w:st="on">London</ST1:PLACE></ST1:CITY>. His first
novel, <i>Child 44</i>, was a <i>New York Times </i>bestseller and
an international publishing sensation. Among its many
honors, <i>Child 44</i> won the ITW 2009 Thriller Award for Best
First Novel, <em>The Strand Magazine</em> 2008 Critics Award for
Best First Novel, the CWA Ian Fleming Steel Dagger Award, and was
longlisted for the Man Booker Prize.
Copyright © 2013 by Hachette Book Group - Madans - Making Your Metadata Rock
May 30, 2013
Tom Rob Smith graduated from Cambridge University in
2001 and lives in London. His novels in the Child 44 trilogy
were New York Times bestsellers and international
publishing sensations. Among its many honors, Child 44
won the ITW 2009 Thriller Award for Best First Novel, The
Strand Magazine 2008 Critics Award for Best First Novel,
the CWA Ian Fleming Steel Dagger Award, and was
longlisted for the Man Booker Prize.
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13. Copyright © 2013 by Hachette Book Group - Madans - Making Your Metadata Rock
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16. DEVELOPMENT, USE AND MODIFICATION OF BOOK PRODUCT METADATA, Book Industry Study Group, 2012
Copyright © 2013 by Hachette Book Group - Madans - Making Your Metadata Rock
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17. Copyright © 2013 by Hachette Book Group - Madans - Making Your Metadata Rock
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18. Metadata is used for different purposes by
different constituencies
Display/Discovery
Retailers–Online and Bricks and Mortar
Sales planning
Purchasing—B2B, B2C
Cataloguing
At different times
BISG Best Practice for Data Senders
180 days ( 6 months) in advance of publication
Reality
9 months in advance of publication
Copyright © 2013 by Hachette Book Group - Madans - Making Your Metadata Rock
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19. DEVELOPMENT, USE AND MODIFICATION OF BOOK PRODUCT METADATA, Book Industry Study Group, 2012
Copyright © 2013 by Hachette Book Group - Madans - Making Your Metadata Rock
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20. Can One File Rule Them All?
Copyright © 2013 by Hachette Book Group - Madans - Making Your Metadata Rock
May 30, 2013
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21. Publisher’s Lament
by Rudyard Longfellow Madans
One fine and sunny Monday morn,
Updates to my ONIX borne
On its wild electronic ride
To trading partners far and wide;
On whose sites I hoped would soon display
The very updates sent that day.
But to my chagrin some weeks later,
There I saw my uncorrected data
On more sites than I would have guessed
When I started this whole mess.
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22. Phil Madans
Director of Publishing Standards & Practices
Hachette Book Group
phil.madans@hbgusa.com
Thank You!