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        SELL MORE BOOKS
by creating dynamic and consistent content for
                social media
Please Tweet 
#bookexpo


@srhalligan

@redcapybara @doubledaypub

@sirmichael @socialflow

@meganmcface @likeable
Content Marketing




@srhalligan #bookexpo
@srhalligan #bookexpo
@srhalligan #bookexpo
Control Your Creativity

      Presented by:
      Joe Gallagher
     @doubledaypub
Everyone Loves Analytics
You Need to Ignore them,
      Sometimes
Schedule Your Creativity




@redcapybara #bookexp
Task Management Software
           (Like Toodledo)




@redcapybara #bookexpo
Feed your Creativity
Use Other’s Creativity




@redcapybara #bookexpo
New Followers
                    (The Freaks)
        • Offer them incentives
        • Respond to trends
        • Give opinions
        • Enter conversations
        • Encourage them to share




@redcapybara #bookexpo
Your Followers
                    (The Geeks)
                         • Respond to their comments
                         • Ask them questions
                         • Offer them deals
                         • Show them content
                         • Encourage them to share




@redcapybara #bookexpo
Try Everything
Follow Me.
                    RIGHT NOW.
Joe is @RedCapybara

Doubleday is @DoubledayPub and facebook.com/doubledaybooks

You can find us on Pinterest and Tumblr, too

Never miss a chance to get followers!
Maximizing Performance in Social
          Presented by:
          Michael Chin
          @SocialFlow
                                   ev
What I’ll Talk About
• The real challenge you face in social media
• What’s the real opportunity?




@sirmichael #bookexpo
Millions of conversations at once



      Attention is the bottleneck



                 How will you be heard?
The Opportunity of Attention
• Attention yields conversion
• All monetization strategies begin with attention

  For the first time in history, the social graph provides a real
  time, direct relationship with your audience based on an
  attention exchange

  Will you harness the value of your greatest asset?




@sirmichael #bookexpo
Attention means more than “likes” and “followers”

     Attention means engagement and trust

             Which leads to action




      Convertible attention = business value
The Challenge Summarized
Content
• Engagement is tied directly to the right piece of content
• The audience demands what it wants; let your audience
  “pull”
• Wealth of untapped content beyond what’s currently made
  available
• The right mix of content builds trust and social capital




@sirmichael #bookexpo
Delivery to a fast moving social
               graph

• When interest intersects with availability
• Just understanding who’s in the room isn’t enough
• People who are influential in a topic are not that 24hrs a day
• Timing is a key ingredient to convertible attention
Evolution of getting it right
• Real-time vs. yesterday’s reports
• Focus human effort on creative tasks and insights
• Let computing science solve data questions
• Understand that the social channel will grow importance and
  scale and requires proper resources to do so
How To:
Use Social Media to Launch a
     Best Selling Book

         Presented By:
        Megan McMahon
        @LikeableMedia
Sign Up to Get Noticed




ganmcface #bookexpo
Thank EVERYONE




ganmcface #bookexpo
Humanize Your Book




@meganmcface #bookexpo
Share Valueable Content




ganmcface #bookexpo
Implement Fun Incentives




ganmcface #bookexpo
Utilize Location-Based Platforms




ganmcface #bookexpo
Tap Into Blogger and Influencer
                Interests




ganmcface #bookexpo
Use as a Customer Service
                   Tool




ganmcface #bookexpo
Stay Organized




                      http://bit.ly/BookMarketingSpreadsheet




ganmcface #bookexpo
Connect with…




     megan@likeable.com   dave@likeable.com   LikeableBook.com
       @meganmcface         @davekerpen        @LikeableBook




ganmcface #bookexpo
Questions?

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BEA 2012 - From #backlist to #frontlist: Sell More Books by Creating Dynamic and Consistent Content for Social Media