Protecting Your Titles - Building Out The Digital Rights & Permissions Marketplace! The next digital frontier in publishing will focus on Digital Rights and Permissions! This exciting and informative session will focus on presenting a hands-on practical guide to protecting published works with the digitalization of Rights and Permissions. Publishers will learn exactly what the benefits are to having proper Digital Rights and Permissions in place for their titles. Learn how to handle legacy contract digitalizing and why making this a priority is so important in today's downloadable mobile environment. Publishers who want to successfully enter the online marketplace should be integrated into the Book Industry Study Group's controlled rights vocabulary for Onix3 metadata and this will be covered in detail during this session.

1. Protecting Your Titles: Building
out the Rights and Permissions
Marketplace
The Next Digital Frontier in
Publishing

2. The Current Situation: Opportunity
• Digital books now command anywhere from 20-30% of
the book market.
• There is greater demand and interest in Cross Media
publishing than ever before.
• The market for Custom Publishing and Course Packs
are both growing rapidly.
• EPUB 3 has just been released encouraging multi-
media production.
• Judgments protecting copyright are on the rise.
(YouTube, Google, Georgia State etc.)
• Speed to market is becoming an essential fact of life in
publishing.

3. The Current Situation: Challenges
• Although books are digitalizing at a rapid rate
Contracts remain stuck in filing cabinets.
• Of the top 16 Publishers only 1 has fully scanned and
digitalized their contracts.
• More than 50% of major publisher titles information
remains in paper only.
• Not knowing quickly what Rights and Permissions are
owned inhibits growth. (Average turnaround time on
Rights is 12-16 weeks)
• Inability to digitally access information leads to loss of
revenue, misplacement of assets, potential copyright
infringement or unneeded licensing fees.

4. The Current Situation: Remedies
• To address these problems the BISG (Book
Industry Study Group) set up a Rights and
Permissions Digitalization Committee to look
into the matter
• Other industry solutions are also being
developed to digitalize transactions and 3rd
Party clearances
– CCC
– Digi-Rights

5. The Current Situation: Solutions
Digitalization of Rights and Permissions will
open up new markets for current Intellectual
Assets:
- Licensing of Print segments
- Easy integration of Graphic Assets
- Ability to Quickly Identify Multi-Media Needs
- Creation of a Global Digitalized Rights &
Permissions Marketplace

6. The Current Situation: Solutions
PROCESSES NEEDED: LEGACY
-Scanning/OCR of Contracts to PDF for Legacy
Content
-Capturing of Rights information for input to
Database, transfer to controlled vocabulary
metadata
-Integration of rights data into a global partnership
of rights buyers and vendors
-Development of Digital Marketplace
-Integration with Rights databases for other Media