This document provides an overview of the book "97 Ways to Market Your Accountancy Business" which provides 97 marketing strategies and tactics for accountancy businesses. The book was written by Lisa Newton who started her own bookkeeping business in 2004 with an initial £150 investment that she spent on marketing. The document outlines that effective marketing is critical for attracting customers as an accountant and provides a high-level breakdown of the book's contents including sections on developing a marketing plan, competition, and the top marketing strategies.