Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body" Strategy and best practices for nonprofits

1. Social Media Spirit & Place Festival 2011

3. How Organizations Use Social Media (whirlwind style)

4. Plus / Delta Reflection

5. Best Practices – ARM

6. Three Social Media Steps – FIG

7. Making It Yours

9. Organization

11. Social media is not worth the time that staff have to put into it.

12. I have a clear sense of how to define success in social media efforts.

13. My organization’s leadership understands and values social media as a tool for our mission.

15. It’s FREE! (with exceptions)

16. It’s a good idea – if it aligns with your primary program and communications goals.

17. You can create a personal connection to your mission AND motivate action.

19. Make sure to use the whole title, “Spirit & Place Festival”

20. Follow us on Twitter: @spiritandplace

21. “Like” us on Facebook: www.facebook.com/SpiritandPlace (or search Spirit & Place) – we’ll like you, too!

24. This year’s hashtag is #thebody

25. Create a hashtag for your event. Encourage tweeters to use it with signage and announcements.

27. Ask questions, encourage conversation

29. Post photos before, during and after the festival

30. Post behind the scenes video of your event

32. Outpost & Home Base Perspective Image from ProBlogger.net Inspired by Chris Brogan – chrisbrogan.com

33. Spokes

35. Twitter

36. Facebook

39. Provide insight into internal operations

40. Highlight people served by your programs and those who support your programs*

41. Highlight and discuss a specific short-term project* (like an S&P event!)

42. Share information critical to your constituents or service population*attribution to Beth Kanter

44. Be a guest blogger

45. Link your program content to blog topics

46. Include a call to action and make your content engaging & concise

47. Include a photo or video

49. PROVIDE INSIGHT INTO INTERNAL OPERATIONS

50. Highlight People Served & Supporters of Your Program

51. Highlight & Discuss Specific, Short-Term Projects

52. Share information critical to you constituents or service population

55. Connect with press

57. Connect with like-minded organizations.

58. Publicize and invite people to events.

59. Use built-in applications to communicate and gain donors.

61. If you’re active, you can provide a personalized connection to your organization’s mission.

62. A lot the same as Facebook…

66. Encourage your staff to be themselves in social media – the mission should be personal to them

67. Engage when it’s easy & when it’s hard - always be honest

68. Ask for help when you need it

69. Make it about people (staff, volunteers, clients) – not just about services

72. Celebrate the successes of partner organizations and those with similar missions

73. When you read something great, share it – and attribute it loudly

77. Three Steps for Social Media 1. Frame Get as much thinking, hearing, exploring done before you jump into the water Align to existing goals and prepare to measure 2. Initiate Get in and do it, but plan to keep doing it. Build your audience – get them engaged. 3. Grow Keep planting new ideas Refine your practices by checking in with goals & modifying them

78. Framing: Second Helpings Goals = Give people insight into the human side of Second Helpings & motivate them to act. Listen = Use Google and Google Alerts, Facebook knowledge, and Twitter monitoring to identify potential audiences. Staff & Voice = Ben & Nora are early adopters and offer balanced perspectives; Voice will be responsive, interested, positive. Strategy picked: Utilize Facebook, Twitter, and Blog to communicate thought leadership and impact in area of hunger. Measurement tools in place, but goals are fuzzy.

80. Initiate & Grow: Spirit & Place Goals = Attract new audiences & utilize social media to continue critical community conversations. Create (or re-create) online identities that focus on fostering conversation and dialogue AND on sharing information. Be social – in the first five months, built interaction with related organizations and thought leaders – sparked conversations and intentionally @-signed as many potential, past and current partners as possible. Track everything you can – demonstrated value through retweets, through follower/fan numbers, through (once we could) impressions and – most of all – through conversations that were supported.

89. But you can be a part of it online – which is an amazing opportunity.

91. The fastest growing demographic on Facebook is composed of those 35 & older.

93. Staff will have the chance to activate their network to support your organization.

94. Yeah, it is social by nature, but so are traditional communications and development.

96. Online donations are growing rapidly for nonprofits. More than $6.7 million were donated JUST via Facebook Causes through October 2010.

98. Amy Sample Ward: amysampleward.org/

99. Katya Andresen: nonprofitmarketingblog.com/

100. Robert Egger: www.robertegger.org/

102. ANY QUESTIONS?

104. Need help? Each organization will be assigned a ‘social media helper’ to answer any questions.