Bohemia Amsterdam developed an eDM for ANP

1. B2B Campaign Case
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ANP
News before it’s news
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Client:
Bohemia Personnel:
ANP
Marco de Boer
Bas Huissen

2. Situation
ANP (Netherlands national news agency) is the most important
news supplier in The Netherlands. It provides news coverage for
the Dutch daily newspapers, radio, television and the internet.
ANP’s general news service supplies a steady flow of news
stories, infographics and photographs from across the country
and around the world, 24 hours a day, 7 days a week.
ANP brings the essence of news.

3. Assignment
Develop a Business-to-Business campaign that ANP will
distribute through third party channels.
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Goals:
• High impact
• High open rate
• High click through rate

4. Concept
The two products, ANP Access and ANP 360º both help ANP
clients to get early access and a better view on the news
landscape before it is too late.
In other words: “You receive the ‘news’ before it’s news.
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With making this absolutely clear in the subject line the
recipient will be more willing to read the email coming from
the ANP.
Also the email has a clear message in the top part of the email
and a clean landing page.

5. Visuals
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News before it’s news
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Email
Landing page

6. Email
“Surprises can be fun. But when it
concerns your business you rather
see them coming.”

7. Landing page
“News before it’s news with ANP
Access.”

8. Email
“Would you also like to know what’s
written about your business?”

9. Landing page
“Look around with ANP 360º”

10. Results
This campaign was send only twice to a database of 8,000
subscribers in the marketing communications, PR and
advertisement industry. It added 600 new subscribers to these
services. That’s a 7.5% score.
Happy client = happy Bohemians.

11. Clean is Effective.
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For more information:
Marco de Boer marco@bohemiaamsterdam.com
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Bohemia Amsterdam
Sint Pieterspoortsteeg 23a
1012HM Amsterdam, Netherlands
+31 [0]20 42 33 555
bohemiaamsterdam.com