SlideShare uma empresa Scribd logo
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WHERE?|BOB|
WHERE?
|BOB|
WHO AM I?
|HEAD OF DIGITAL GRUPO ABC|
WHERE?
|BOB|
WHO AM I?
|HEAD OF DIGITAL GRUPO ABC|
|HEAD OF CHANGE GRUPO ABC|
WHERE?
|BOB|
WHO AM I?
|HEAD OF DIGITAL GRUPO ABC|
|HEAD OF CHANGE GRUPO ABC|
|HEAD OF DISRUPTION GRUPO ABC|
WHERE?
|BOB|
WHO AM I?
|HEAD OF DIGITAL GRUPO ABC|
|HEAD OF CHANGE GRUPO ABC|
|HEAD OF DISRUPTION GRUPO ABC|
|CURATOR GRUPO ABC|
WHERE?
|BOB|
WHO AM I?
|HEAD OF DIGITAL GRUPO ABC|
|HEAD OF CHANGE GRUPO ABC|
|HEAD OF DISRUPTION GRUPO ABC|
|CURATOR GRUPO ABC|
|DEAN GRUPO ABC|
WHERE?
|BOB|
WHO AM I?
|FOUNDER OF YOUPIX & MUCH MORE|
WHERE?
|BOB|
Much More’s mission is to
help digitally mature
organizations to map and
unlock digital dollars.
|BOB|
WHERE?
|WHAT ARE WE HERE FOR?|
|Agên_ConsulStartTech_ia|
|WHICH COMPANY IS THAT?|
WHERE?
|Agên_ConsulStartTech_ia|
|WHICH COMPANY IS THAT?|
Incredible animals created by the artist GYYP
https://gyyp.imgur.com/
WHERE?|CHALLENGE|
Incredible animals created by the artist GYYP
https://gyyp.imgur.com/
https://www.youtube.com/watch?v=2t-AIbErqts
WHERE?
|AGENCIES|
https://www.youtube.com/watch?v=R93poYhiufI
WHERE?
|CHALLENGE|
WHAT IS GOING ON?
|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|
WHERE?
|CHALLENGE|
WHAT IS GOING ON?
|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|
FB 50%
TW 120%
FB 85% CREATORS CUBOYT x FB
|CHALLENGE|
WHERE?|AGENCIES|
Incredible animals created by the artist GYYP
https://gyyp.imgur.com/
WHERE?
|AGENCIES|
WHERE?
|AGENCIES|
WHERE?
|AGENCIES|
WHERE?
|AGENCIES|
WHO AM I?
|(-)RELEVANT|(-) REPERTORY|NEW CO-PETITORS|(JOB)|
WHERE?
|AGENCIES|
WHO AM I?
|(-)RELEVANT|(-) REPERTORY|NEW CO-PETITORS|(JOB)|
TALK
$
BUSINESS
GG/FB/TW – TARGET – MEDIA
ACC/IBM – CONSULT – AGENCY
ADOBE/SAP – DATA - XXXX
WHERE?|DIGITAL AGENCIES|
Incredible animals created by the artist GYYP
https://gyyp.imgur.com/
WHERE?
|AGENCIES|
WHO AM I?
|(-)RELEVANT|(-) REPERTORY|NEW CO-PETITORS|(JOB)|
BETTER
TALK
PART OF
THE $
BUSINESS
REALLY?
THE REAL
COMPETITORS
GG/FB/TW
ACC/IBM
ADOBE/SAP
MORE
STRATEGIC
RELEVANT
C LEVEL
WHERE?|ANSWER|
Incredible animals created by the artist GYYP
https://gyyp.imgur.com/
WHERE?
|ANSWER|
THERE IS ONLY ONE OPTION
|CHANGE OR CHANGE|
WHERE?|WHAT TO DO?|
Incredible animals created by the artist GYYP
https://gyyp.imgur.com/
WHERE?
|WHAT ARE WE HERE FOR?|
|Agên_ConsulStartTech_ia|
|WHICH COMPANY IS THAT?|
WHERE?
|WHAT ARE WE HERE FOR?|
|Agência |Consul|Start |Tech|
WHERE?
|WHAT ARE WE HERE FOR?|
|Agência |Consul|Start |Tech|
IDEA+LOCAL
ADVERTISING
MESSAGE
INSIGHTS
MEDIA
FEE + %
WHERE?
|WHAT ARE WE HERE FOR?|
|Agência |Consul|Start |Tech|
IDEA+LOCAL
ADVERTISING
MESSAGE
INSIGHTS
MEDIA
FEE + %
IDEA+PERSON
CONTENT (*)
CONTEXT (*)
DATA INSIGHTS
DATA
NEW MODELS
WHERE?
|WHAT ARE WE HERE FOR?|
|Agência |Consul|Start |Tech|
IDEA+LOCAL
ADVERTISING
MESSAGE
INSIGHTS
MEDIA
FEE + %
BIZ MINDSET
BIZ
KNOWHOW
SELL THINKING
NEW SKILLS
BIZ PEOPLE
IDEA+PERSON
CONTENT (*)
CONTEXT (*)
DATA INSIGHTS
DATA
NEW MODELS
WHERE?
|WHAT ARE WE HERE FOR?|
|Agência |Consul|Start |Tech|
IDEA+LOCAL
ADVERTISING
MESSAGE
INSIGHTS
MEDIA
FEE + %
BIZ MINDSET
BIZ
KNOWHOW
SELL THINKING
NEW SKILLS
BIZ PEOPLE
IDEA+PERSON
CONTENT (*)
CONTEXT (*)
DATA INSIGHTS
DATA
NEW MODELS
BETA
FAST
LEAN
INNOVATIVE
DISRUPTIVE
WHERE?
|WHAT ARE WE HERE FOR?|
|Agência |Consul|Start |Tech|
IDEA+LOCAL
ADVERTISING
MESSAGE
INSIGHTS
MEDIA
FEE + %
BIZ MINDSET
BIZ
KNOWHOW
SELL THINKING
NEW SKILLS
BIZ PEOPLE
IDEA+PERSON
CONTENT (*)
CONTEXT (*)
DATA INSIGHTS
DATA
NEW MODELS
BETA
FAST
LEAN
INNOVATIVE
DISRUPTIVE
SCALABLE
PLATFORM
GLOBAL
MACHINE
WHERE?
|LEADERS|
HAVE TO CHANGE THEIR COMPANIES
| MODELS | PEOPLE | MINDSET |
WHERE?
|LEADERS|
HAVE TO CHANGE THEIR COMPANIES
| MODELS | PEOPLE | MINDSET |
BIZ MODELS
OP. MODEL
FUNDING
CLIENT REL.
WHERE?
|LEADERS|
HAVE TO CHANGE THEIR COMPANIES
| MODELS | PEOPLE | MINDSET |
BIZ MODELS
OP. MODEL
FUNDING
CLIENT REL.
SKILLS
DREAMS
MINDSET
CAPACITY
WHERE?
|LEADERS|
HAVE TO CHANGE THEIR COMPANIES
| MODELS | PEOPLE | MINDSET |
BIZ MODELS
OP. MODEL
FUNDING
CLIENT REL.
SKILLS
DREAMS
MINDSET
CAPACITY
MORE THAN
A SERVICE
CHANGE!
WHERE?|REINVENT|
Incredible animals created by the artist GYYP
https://gyyp.imgur.com/
WHERE?
|LEADERS|
WHAT IS GOING ON?
|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|
JOB
MINDSET
SIXTH
SENSE
PLAYER
PROCESS
CONTROL
OWN
COLLAB
COCREATE
COAUTHOR
WHERE?
|LEADERS|
WHAT IS GOING ON?
|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|
JOB
MINDSET
NEW
LOOK
AD
BIZ
DATA
SIXTH
SENSE
PLAYER
PROCESS
CONTROL
OWN
COLLAB
COCREATE
COAUTHOR
WHERE?
|LEADERS|
WHAT IS GOING ON?
|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|
JOB
MINDSET
NEW
LOOK
AD
BIZ
DATA
SIXTH
SENSE
MOBILE
FIRST
ONLY
PLAYER
PROCESS
CONTROL
OWN
COLLAB
COCREATE
COAUTHOR
WHERE?
|LEADERS|
WHAT IS GOING ON?
|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|
JOB
MINDSET
NEW
LOOK
AD
BIZ
DATA
SIXTH
SENSE
MOBILE
FIRST
ONLY
PLAYER
PART
OF THE
AD BIZ
PROCESS
CONTROL
OWN
COLLAB
COCREATE
COAUTHOR
WHERE?
|LEADERS|
WHAT IS GOING ON?
|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|
JOB
MINDSET
NEW
LOOK
AD
BIZ
DATA
SIXTH
SENSE
MOBILE
FIRST
ONLY
PLAYER
PART
OF THE
AD BIZ
PROCESS
CONTROL
OWN
NEW
STRUCTURE
COLLAB
COCREATE
COAUTHOR
WHERE?
|LEADERS|
WHAT IS GOING ON?
|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|
JOB
MINDSET
NEW
LOOK
AD
BIZ
DATA
SIXTH
SENSE
MOBILE
FIRST
ONLY
PLAYER
PART
OF THE
AD BIZ
PROCESS
CONTROL
OWN
NEW
STRUCTURE
COLLAB
COCREATE
COAUTHOR
LET
IT GO
WHERE?|10 EXAMPLES|
Incredible animals created by the artist GYYP
https://gyyp.imgur.com/
WHERE?
|UNBLOCKING|
1. TAKE 10% OF RISK ON WHAT YOU DO
WHERE?
|UNBLOCKING|
2. LIVE 3 MONTHS IN SAN FRAN OR SP
WHERE?
|UNBLOCKING|
3. BE AN INTERN @ GOOGLE
WHERE?
|UNBLOCKING|
4. HAVE LUNCH WITH THE BUSINESS GUY
WHERE?
|UNBLOCKING|
5. INVEST IN A STARTUP
WHERE?
|UNBLOCKING|
6. GO TO INDIA OR AMAZON FOREST
WHERE?
|UNBLOCKING|
7. BUY LITTLE TOYS AND PLAY WITH IT
WHERE?
|UNBLOCKING|
8. FUND A KICKSTARTER PROJECT
WHERE?
|UNBLOCKING|
9. VOLUNTEER @ ENDEAVOR
WHERE?
|UNBLOCKING|
10. BECOME AN ENTREPRENEUR WITH A STARTUP
WHERE?|YOU CAN LEAD IT!|
Incredible animals created by the artist GYYP
https://gyyp.imgur.com/
WHERE?
|UNBLOCKING|
https://www.youtube.com/watch?v=UUlZmZ_sd_E
WHERE?
|UNBLOCKING|
https://www.youtube.com/watch?v=SswMzUWOiJg
|THANK YOU|
|BOB@GRUPOABC.COM|
Incredible animals created by the artist GYYP
https://gyyp.imgur.com/

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