1. Want to create an
envelope that stands out
from the crowd
and gets
ripped open?
2. úŸ† “h‚˜…¤ÃŠ¡¡†˜” a……œ†ŸŸŠ˜ˆ!
A proprietary “handwriting” font is used to address the
envelope, creating the appearance of “personal”
correspondence. When used with a pre-canceled stamp on
a greeting card sized envelope, this technique has been
proven to increase response rates.
3. Notice the
difference?
h‚˜…¤ÃŠ¡¡†˜
handwritten
Our handwriting font connects
the letters together, just like real
cursive handwriting. The font
uses multiple samples of each
letter to accurately reproduce
the unique connections and
variations that are present in
natural handwriting. Other
script or handwriting fonts
contain only one sample of each
letter, and then overlap those
letters to give the illusion of a
connection between letters.
4. Does it work?
One of the reasons direct mail doesn’t get opened is because it looks like junk
mail. A “hand addressed” envelope with a stamp looks like a personal letter
from a friend or relative. In fact, I first tested this technique by sending an
envelope to my grandmother. She thought one of her grandchildren sent her
a greeting card!
The results don’t lie
Studies have proven that hand addressing drastically increases the chance
that prospects and customers will open your mail. Hand addressing will
capture the attention of your audience much more than other types of fonts.
What types of mailings can benefit from handwritten addressing?
Almost any type of mailing can benefit from handwritten addressing, but
they are especially beneficial for:
Customer prospecting
Fundraising mailings
Thank you cards
Anniversary or birthday greetings
Seasonal greetings
Event invitations
Product launches
Mailing to Seniors
5. Have any questions about hand addressed envelopes? Feel free
to give us a call or send an email:
Phone: 708-349-9416
email: info@towermarketing.com
Tower Marketing is your single resource for all of your direct mail
needs. Put us to work on your next marketing project today.
