1. Working Differently:
Listening
Bob Bertsch
NDSU Agriculture
Communication

2. Online Communication Objectives
1. To be a catalyst for learning networks that engage people
as learners and teachers
2. To give people control of their own lifelong educational
opportunities through anywhere, anytime learning
3. To listen to and learn from the people we serve
4. To reach learners who we have not traditionally reached

3. A Path Forward
Created by Aliza Sherman

4. A Path Forward
Listen
Time investment: 15 min./day
Tools: Google Alerts, SocialMention, Twitter
Objective: To listen to and learn from the people we serve

5. Google Alerts
Google Alerts are e-mail updates of the latest relevant Google
results (web, news, etc.) based on your choice of query or
topic.
• monitoring a developing news story
• keeping current on your topic area
• looking for mentions of your organization or office

6. Google Alerts
• go to www.google.com/alerts
• enter a term
• choose the type of results you want
• news
• blogs
• realtime
• videos
• discussions
• choose how often to receive alerts
• choose selected results or all results
• enter your e-mail address
• create or login with Google account to manage your alerts

7. Socialmention
Social media search and analysis
• search all or selected social media
• create e-mail alerts
• tap into the conversation

8. Socialmention
• Go to www.socialmention.com
• enter a term
• select all or some social media sources
• click search
• create an e-mail alert
• search term
• social media sources
• language
• frequency
• e-mail address

9. Search for Conversations on Twitter
• Go to search.twitter.com
• Type a topic in the search bar
• Use the “Tweets” tab for people who have
tweeted the term

10. Search for Conversations on Twitter
Check for better search results by using a
hashtag.
• Hashtags are a community-driven convention for adding additional
context to tweets.
• You create a hashtag simply by prefixing a word with a hash
symbol: #hashtag.
• Hashtags were developed as a means to create "groupings" on
Twitter, without having to change the basic service.