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Smartphones, Tablets
  and Mobile Apps


       Bob Bertsch
 Web Technology Specialist
 NDSU Ag Communication
Pew Internet & American Life Project
Pew Internet & American Life Project
Pew Internet & American Life Project
Pew Internet & American Life Project
Mobile Content Usage
3 Month Avg. Ending Sep. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
                                                  Share (%) of Mobile
                                                  Subscribers
Total Mobile Subscribers                          100.0%

Sent text message to another phone                75.5%

Used downloaded apps                              54.0%
Used browser                                      52.6%
Accessed social networking site or blog           39.0%

Played Games                                      34.4%
Listened to music on mobile phone                 28.6%
Apps Are Applications
What Makes
         Smartphones Smart?
• Operating system   • Touchscreen
• Apps processor     • GPS
• Web                • Accelerometer
Operating Systems
Share (%) of U.S. Smartphone Subscribers
                                        Sept. 2012
                                     www.comscore.com


         52.5%
         34.3%
         8.4%

         3.6%
Operating Systems
Share (%) of Global Tablet Market
                                        Sept. 2012
                                    Strategic Analytics


     56.7%

     41.3%

     1.6%
NDSU Extension
Disaster Recovery Log
               Android



Winter Survival Kit
    iPhone and Android



Heating Fuel Cost Comparison
            iPhone and Android
What are your favorite apps?
KX Weather             Poynt
Tunein radio           Solitaire
Songza                 Potent
Google docs            Waze
Voxer                  Runkeeper
Whereamiat             Pinterest
Winter survival kit    Agrarian
Evernote               Flipboard
Audubon birds          Local-navigation
Brightest flashlight   Urban spoon
Fargo garage sales     Allrecipes
Bubble level           Words with friends
                       Dropbox
Connect With Me:
• Twitter - twitter.com/ndbob
• Facebook - facebook.com/bobbertsch
• Google+ - gplus.to/ndbob
• LinkedIn – www.linkedin.com/in/bobbertsch
• Pinterest –pinterest.com/ndbob/
• Scoop.it – scoop.it/bob-bertsch
• Email – robert.bertsch@ndsu.edu

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Smartphones, Tablets and Apps

  • 1. Smartphones, Tablets and Mobile Apps Bob Bertsch Web Technology Specialist NDSU Ag Communication
  • 2. Pew Internet & American Life Project
  • 3. Pew Internet & American Life Project
  • 4. Pew Internet & American Life Project
  • 5. Pew Internet & American Life Project
  • 6. Mobile Content Usage 3 Month Avg. Ending Sep. 2012 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens Share (%) of Mobile Subscribers Total Mobile Subscribers 100.0% Sent text message to another phone 75.5% Used downloaded apps 54.0% Used browser 52.6% Accessed social networking site or blog 39.0% Played Games 34.4% Listened to music on mobile phone 28.6%
  • 8. What Makes Smartphones Smart? • Operating system • Touchscreen • Apps processor • GPS • Web • Accelerometer
  • 9. Operating Systems Share (%) of U.S. Smartphone Subscribers Sept. 2012 www.comscore.com 52.5% 34.3% 8.4% 3.6%
  • 10. Operating Systems Share (%) of Global Tablet Market Sept. 2012 Strategic Analytics 56.7% 41.3% 1.6%
  • 11. NDSU Extension Disaster Recovery Log Android Winter Survival Kit iPhone and Android Heating Fuel Cost Comparison iPhone and Android
  • 12. What are your favorite apps? KX Weather Poynt Tunein radio Solitaire Songza Potent Google docs Waze Voxer Runkeeper Whereamiat Pinterest Winter survival kit Agrarian Evernote Flipboard Audubon birds Local-navigation Brightest flashlight Urban spoon Fargo garage sales Allrecipes Bubble level Words with friends Dropbox
  • 13. Connect With Me: • Twitter - twitter.com/ndbob • Facebook - facebook.com/bobbertsch • Google+ - gplus.to/ndbob • LinkedIn – www.linkedin.com/in/bobbertsch • Pinterest –pinterest.com/ndbob/ • Scoop.it – scoop.it/bob-bertsch • Email – robert.bertsch@ndsu.edu