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Attention Economy
Engagement
Participatory Culture ,[object Object]
New World of Possibilities Possibilities New Directions & Methods
Multiple Access Points
Transmedia What it is: Types/examples: Develop the story across multiple entry points Events Multi-platform Games/ARG Audience can become immersed in experience Interactive components/ Augmented Reality Deep audience engagement Graphic Novels Encourages participatory audiences Online & viral content Each element a distinctive experience Mobile Story flows & builds rev streams Think Outside the norms - experiences
Transmedia Quick thoughts: Some Experts: Build audience dev. components from the beginning Christy Dena Think beyond marketing Stephen Dinehart  (coined) Extend the experience Jeff Gomez Think about impact & social change Henry Jenkins Not just games.... events, gallery shows, etc. Mike Monello Some projects may not need to be a film John Threat ...or can become one if successful Lance Weiler Transmedia can be simple Many more...
 
Lance Weiler:  Pandemic
 
 
David Dufresne and Philippe Brault:  Prison Valley Case Study on  SlideShare
Embrace Multi-modality ,[object Object]
Multi-Modal Practices Platforms Theatrical Events Nontheatrical (incl. fests) Games Educational ARG Broadcast Interactive DVD Experiences VOD/EST Apps Online + Viral Content Marketing Piracy/Peer to Peer PR Territories Print Mobile/Portable Devices Merchandise Windows Other....
A U D I E N C E Multi-Modal Practices Platforms Theatrical Events Nontheatrical (incl. fests) Games Educational ARG Broadcast Interactive DVD Experiences VOD/EST Apps Online + Viral Content Marketing Piracy/Peer to Peer PR Territories Print Mobile/Portable Devices Merchandise Windows Other....
Multi-Modal Practices Business/Finance Models Foundations Co-Op Marketing Government Licensing Nonprofit/NGO Partnerships Gap Corporate/Brands Debt Individual Donors Free Investment Subscription Tax Incentives/Rebates/Credits Advertising Sales Affiliate Models Sales Agents Lease Related Sales (merchandise, stock footage....) Co-Production Post Other....
Each platform will probably have multiple business models
The best way to predict the future is to invent it Alan Kay
Brian Newman Sub-Genre Media [email_address] @bnewman01 sub-genre.com
 

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UnionDocs Transmedia Overview

  • 1.  
  • 4.
  • 5. New World of Possibilities Possibilities New Directions & Methods
  • 7. Transmedia What it is: Types/examples: Develop the story across multiple entry points Events Multi-platform Games/ARG Audience can become immersed in experience Interactive components/ Augmented Reality Deep audience engagement Graphic Novels Encourages participatory audiences Online & viral content Each element a distinctive experience Mobile Story flows & builds rev streams Think Outside the norms - experiences
  • 8. Transmedia Quick thoughts: Some Experts: Build audience dev. components from the beginning Christy Dena Think beyond marketing Stephen Dinehart (coined) Extend the experience Jeff Gomez Think about impact & social change Henry Jenkins Not just games.... events, gallery shows, etc. Mike Monello Some projects may not need to be a film John Threat ...or can become one if successful Lance Weiler Transmedia can be simple Many more...
  • 9.  
  • 10. Lance Weiler: Pandemic
  • 11.  
  • 12.  
  • 13. David Dufresne and Philippe Brault: Prison Valley Case Study on SlideShare
  • 14.
  • 15. Multi-Modal Practices Platforms Theatrical Events Nontheatrical (incl. fests) Games Educational ARG Broadcast Interactive DVD Experiences VOD/EST Apps Online + Viral Content Marketing Piracy/Peer to Peer PR Territories Print Mobile/Portable Devices Merchandise Windows Other....
  • 16. A U D I E N C E Multi-Modal Practices Platforms Theatrical Events Nontheatrical (incl. fests) Games Educational ARG Broadcast Interactive DVD Experiences VOD/EST Apps Online + Viral Content Marketing Piracy/Peer to Peer PR Territories Print Mobile/Portable Devices Merchandise Windows Other....
  • 17. Multi-Modal Practices Business/Finance Models Foundations Co-Op Marketing Government Licensing Nonprofit/NGO Partnerships Gap Corporate/Brands Debt Individual Donors Free Investment Subscription Tax Incentives/Rebates/Credits Advertising Sales Affiliate Models Sales Agents Lease Related Sales (merchandise, stock footage....) Co-Production Post Other....
  • 18. Each platform will probably have multiple business models
  • 19. The best way to predict the future is to invent it Alan Kay
  • 20. Brian Newman Sub-Genre Media [email_address] @bnewman01 sub-genre.com
  • 21.  

Editor's Notes

  1. Superabundance, weight of film history plus 45K films made a year; can get them all on a hard drive in China, why pay for and watch yours?
  2. what matters is my attention
  3. and engaging me, and keeping me engaged, is ever more valuable
  4. becoming more participatory, a conversation
  5. multiple access points, transmedia -
  6. multiple access points, transmedia -
  7. Definitions of transmedia and examples/things to think about
  8. More to think about and experts.
  9. Collapsus, games, interactive, fiction, documentary, animation, broadcast, screenings, online, mobile
  10. Collapsus, games, interactive, fiction, documentary, animation, broadcast, screenings, online, mobile
  11. Collapsus, games, interactive, fiction, documentary, animation, broadcast, screenings, online, mobile
  12. Collapsus, games, interactive, fiction, documentary, animation, broadcast, screenings, online, mobile
  13. Prison valley: case study: http://www.slideshare.net/tishna/alexandre-brachet-of-upiancom-case-study-crossmedia-producer-of-gaza-sderot-prison-valley online interactive doc/broadcast/game/iphone app/book/photo exhibition/article in TIME
  14. what does that mean? i call it multi-modal business practices, multi modal optimization
  15. Different platforms
  16. Different platforms
  17. Business models, and each has subsets
  18. what’s next? also - can’t predict past, or know present, but future is easy to see on horizon