Adam Franklin delivered this keynote at the Ashton Funeral Symposium on Thurs 14th Nov 2013 at the Gold Coast.

1. The Truth About
Social Media for Funerals
•
•
•
•
•
Is it a Fad?
Your worst fears
Twitter, Facebook, Blogs, Email & YouTube
Social Media Strategy for Funeral Industry
Q&A
Adam Franklin,
Marketing Manager
Wednesday, 13 November 13

2. 2
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3. 2
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4. Wednesday, 13 November 13

5. You?
Who’s
next?
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4

6. 5
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7.
@Franklin_Adam
@Bluewire_Media
Tweet
TTweet
Tweet
weet!
Wednesday, 13 November 13

8. Show of hands
show of hands?
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9. Wednesday, 13 November 13

10. Weiner-­‐gate
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11. Tools
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12. Don’t
have
7me?
No time?
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13. Wednesday, 13 November 13

14. Monitor
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15. Relax…
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16. Just
like
real
life!
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17. Twi:er
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18. Wednesday, 13 November 13

19. 1
referral
in
24
hours
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20. Wednesday, 13 November 13

21. Wednesday, 13 November 13

22. 1. Facebook
comments
2
referrals
in
10
minutes
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23. 1. Facebook
comments
8
referrals
in
1
day
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24. 1. Facebook
comments
Facebook
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25. INVEST
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26. Blogging
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27. Blogging
A:racts
More
Visitors
Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
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28. Remarkable
content
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26

29. Done
the
work
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30. $1
spent
$41
return
Email
MarkeKng
Wednesday, 13 November 13

31.
Email
is
best.
Remember
1995?
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32.
Darren
Rowse
aka
@ProBlogger
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33.
Dear
Rich
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34. Wednesday, 13 November 13

35. Wednesday, 13 November 13

36. Will
It
Blend?
Cost?
$50
Views:
10,656,840
Total
Video
Views:
192,351,121
700%
Results?
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37. 1.
Set
up
pages
Social
Strategy
-­‐
Beginner
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38. 1.
Set
up
pages
2.
Secure
your
URL
Social
Strategy
-­‐
Beginner
Wednesday, 13 November 13

39. 1.
Set
up
pages
2.
Secure
your
URL
3.
Publish
content
&
enable
sharing
Social
Strategy
-­‐
Beginner
Wednesday, 13 November 13

40. 1.
Set
up
pages
2.
Secure
your
URL
3.
Publish
content
&
enable
sharing
4.
Watch
and
listen
Social
Strategy
-­‐
Beginner
Wednesday, 13 November 13

41. 1.
Set
up
pages
2.
Secure
your
URL
3.
Publish
content
&
enable
sharing
4.
Watch
and
listen
5.
Join
in
Social
Strategy
-­‐
Beginner
Wednesday, 13 November 13

42. Social
Strategy
-­‐
Intermediate
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43. 75% information
23% compare
2% ready to buy
Nurture
with
love
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40

44. Universe
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41

45. Web
Strategy
System
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42

46. Measure
&
Improve
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43

47. What
would
you
do?
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48. What
would
you
do?
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49. Wednesday, 13 November 13

50. Wednesday, 13 November 13

51. Wednesday, 13 November 13

52. 48
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53.
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54.
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55. Wednesday, 13 November 13

56.
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57.
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58. Up
55%
Up
107%
(@replies)
Sales
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59. Wednesday, 13 November 13

60. “Train
hard,
win
easy”
Sean
Bowes
55
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61. Wednesday, 13 November 13

62. SocialMediaOnlineAcademy.com
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63. www.bluewiremedia.com.au/speaking/ashton
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64. Thank
you.
!
Adam.Franklin@BluewireMedia.com.au
@Franklin_Adam
If
you’d
like
a
hand
with
your
social
media,
please
get
in
touch!
1300 258 394
www.bluewiremedia.com.au/speaking/ashton
Wednesday, 13 November 13