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Nick Bowditch | SMB Marketing, Australia and New Zealand
Inside Facebook:
Where we are headed next…

   Nick Bowditch | SMB Marketing, Australia and New Zealand
This [new technology] will
produce forgetfulness of
those who learn to use it,
because they will not
practice their memory …
you offer the appearance of
wisdom, not true wisdom.
What’s more important
on Facebook:

the image or the narrative?
First Test.
18 Days Away.   First Test.
18 Days Away. 11 Days Away.   First Test.
18 Days Away. 11 Days Away. 6 Days Away.   First Test.
18 Days Away. 11 Days Away. 6 Days Away. 2 Days Away.First Test.
First Test.
14 Days Away.
                First Test.
14 Days Away.   9 Days Away.
                               First Test.
14 Days Away.   9 Days Away.   4 Days Away.
                                              First Test.
14 Days Away.   9 Days Away.   4 Days Away. 1 Day Away.
                                                  First Test.
First Test.
First Test.
12 Days Away.
First Test.
12 Days Away.   5 Days Away.
First Test.
12 Days Away.   5 Days Away.   Morning of.
People are connecting with their
 These connections are happening
favourite businesses.
                                            on a
massive scale.




        1 billion           3.5 billion
      people on Facebook    posts are liked and
                           commented on daily
People are connecting with their
 These connections are happening
favourite businesses.
                                   on a
massive scale.



      140 billion
      friend connections on Facebook
Custom Audiences.
Facebook Offers.
Facebook Gifts.
Move fast
and break things.
Move fast
and break things.

       And tell your story.
Call Facebook in Australia:
                           1800 088 163

Nick Bowditch | SMB Marketing, Australia and New Zealand

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Nick Bowditch - Web Strategy Summit 2012 Keynote

Editor's Notes

  1. Title: Facebook’s 4 Steps to Business SuccessSpeaker notes: Today I want to talk about how to make your business successful using Facebook. Our goal is to help you better connect with prospects and customers and fans, while helping you to drive traffic and sales to your business.
  2. Title: Facebook’s 4 Steps to Business SuccessSpeaker notes: Today I want to talk about how to make your business successful using Facebook. Our goal is to help you better connect with prospects and customers and fans, while helping you to drive traffic and sales to your business.
  3. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  4. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  5. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  6. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  7. Title: Facebook’s 4 Steps to Business SuccessSpeaker notes: Today I want to talk about how to make your business successful using Facebook. Our goal is to help you better connect with prospects and customers and fans, while helping you to drive traffic and sales to your business.
  8. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  9. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  10. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  11. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  12. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  13. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  14. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  15. Title: Facebook’s 4 Steps to Business SuccessSpeaker notes: Today I want to talk about how to make your business successful using Facebook. Our goal is to help you better connect with prospects and customers and fans, while helping you to drive traffic and sales to your business.
  16. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  17. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  18. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  19. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  20. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  21. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  22. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  23. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  24. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  25. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  26. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  27. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  28. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  29. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  30. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  31. -People are connecting with their favorite businesses, and telling their friends which businesses and products they love. -80% of consumers said that they are more likely to try new things based on friends’ suggestions made in social media **Source: Nielsen US Data, Dec. 2011
  32. -People are connecting with their favorite businesses, and telling their friends which businesses and products they love. -80% of consumers said that they are more likely to try new things based on friends’ suggestions made in social media **Source: Nielsen US Data, Dec. 2011
  33. Title: Facebook’s 4 Steps to Business SuccessSpeaker notes: Today I want to talk about how to make your business successful using Facebook. Our goal is to help you better connect with prospects and customers and fans, while helping you to drive traffic and sales to your business.
  34. Title: Facebook’s 4 Steps to Business SuccessSpeaker notes: Today I want to talk about how to make your business successful using Facebook. Our goal is to help you better connect with prospects and customers and fans, while helping you to drive traffic and sales to your business.
  35. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  36. Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  37. Title: Facebook’s 4 Steps to Business SuccessSpeaker notes: Today I want to talk about how to make your business successful using Facebook. Our goal is to help you better connect with prospects and customers and fans, while helping you to drive traffic and sales to your business.
  38. Title: Facebook’s 4 Steps to Business SuccessSpeaker notes: Today I want to talk about how to make your business successful using Facebook. Our goal is to help you better connect with prospects and customers and fans, while helping you to drive traffic and sales to your business.
  39. Title: Facebook’s 4 Steps to Business SuccessSpeaker notes: Today I want to talk about how to make your business successful using Facebook. Our goal is to help you better connect with prospects and customers and fans, while helping you to drive traffic and sales to your business.