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Ideas2Market - Building a Successful Online Strategy

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Bluewire Media
Bluewire Media
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Building a Successful Online Strategy
2 Lets Play a Game
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9 Setting a Goal How to set realistic expectations - Have it link back to your business goals - How will it be measured. It must be a number! - Don’t set yourself up for failure - Have a deadline for your goal - Have a monthly goal and track your success
10 Client Example Industry: Fast Food Measurable – positive sentiment vs. negative sentiment (For every 1 negative comment we want there to be 20) 1 / 20 Goal – Increased Customer Satisfaction Attainable- Current positive sentiment vs. negative sentiment is at 1/ 7. Relevant – Yes, it is one of three company goals for the year. Time-Bound- This is measured monthly and once the goal has be obtained it will increase.
11 Web Strategy
12 Web Strategy - Identify your target market - Keywords that your target marketing will be searching - Where are they offline and online - What social media platforms are they using FREE DOWNLOAD
13 Social Media Strategy - Social Media Monitoring - Who is authorised on the accounts? - What URLS do you have? - What social media content will you share? FREE DOWNLOAD
14 Social Media Tips - Social Media Policy and Social Media Guidelines - Facebook Personal Account Security - Read the platform terms and conditions - 20% sell and 80% add value and inform - Link to your social media profile from e- signature - Consistency is key
15 Getting Started Research your competitors - What social media platforms are they using? - What success are they seeing? Why? - What are they doing badly? - How often are they doing it? Look for: Kinds of content, photo and video, timing of posts, how long have they had their page? How many followers, how are followers interacting with the pages.
16 Get Automated If This Then That - ifttt.com Blog > email > email all staff B Blog > Facebook
17 Analytics and Scheduling SproutSocial.com
18 Analytics and Scheduling Hootsuite.com
19 Monitoring Google.com/Alerts
20 E-Newsletters MailChimp.com
21 Stay up to Date Mashable.com SocialMediaToday.com SocialMediaNews.com.au Google.com/Alerts Bluewiremedia.com.au/Blog
22 Stay up to Date Social Media Online Academy - Step by step online video instruction - Beginner, Intermediate and Advanced Strategies - Printable step by step guide for all tutorials -Monthly webinars with leading practitioners -VIP ($100 p/m) Support from Instructors bluewiremedia.com.au/social-media-online-academy
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24 Getting Started Tips 1. Complete a Web Strategy and Social Media Strategy 2. Create Social Media pages (review T’s + C’s) 3. Review your competitors and be better! 4. Market your presence on social media everywhere 5. Listen and respond to your community (entertain) 6. Don’t wait for them to come to you (tweepz, twellow) 7. Look to the best for ideas (Coca Cola, Starbucks, Oreos)
25 Are there any Questions?

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Ideas2Market - Building a Successful Online Strategy

  • 1. Building a Successful Online Strategy
  • 3. 3
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. 8
  • 9. 9 Setting a Goal How to set realistic expectations - Have it link back to your business goals - How will it be measured. It must be a number! - Don’t set yourself up for failure - Have a deadline for your goal - Have a monthly goal and track your success
  • 10. 10 Client Example Industry: Fast Food Measurable – positive sentiment vs. negative sentiment (For every 1 negative comment we want there to be 20) 1 / 20 Goal – Increased Customer Satisfaction Attainable- Current positive sentiment vs. negative sentiment is at 1/ 7. Relevant – Yes, it is one of three company goals for the year. Time-Bound- This is measured monthly and once the goal has be obtained it will increase.
  • 12. 12 Web Strategy - Identify your target market - Keywords that your target marketing will be searching - Where are they offline and online - What social media platforms are they using FREE DOWNLOAD
  • 13. 13 Social Media Strategy - Social Media Monitoring - Who is authorised on the accounts? - What URLS do you have? - What social media content will you share? FREE DOWNLOAD
  • 14. 14 Social Media Tips - Social Media Policy and Social Media Guidelines - Facebook Personal Account Security - Read the platform terms and conditions - 20% sell and 80% add value and inform - Link to your social media profile from e- signature - Consistency is key
  • 15. 15 Getting Started Research your competitors - What social media platforms are they using? - What success are they seeing? Why? - What are they doing badly? - How often are they doing it? Look for: Kinds of content, photo and video, timing of posts, how long have they had their page? How many followers, how are followers interacting with the pages.
  • 16. 16 Get Automated If This Then That - ifttt.com Blog > email > email all staff B Blog > Facebook
  • 21. 21 Stay up to Date Mashable.com SocialMediaToday.com SocialMediaNews.com.au Google.com/Alerts Bluewiremedia.com.au/Blog
  • 22. 22 Stay up to Date Social Media Online Academy - Step by step online video instruction - Beginner, Intermediate and Advanced Strategies - Printable step by step guide for all tutorials -Monthly webinars with leading practitioners -VIP ($100 p/m) Support from Instructors bluewiremedia.com.au/social-media-online-academy
  • 23. 23
  • 24. 24 Getting Started Tips 1. Complete a Web Strategy and Social Media Strategy 2. Create Social Media pages (review T’s + C’s) 3. Review your competitors and be better! 4. Market your presence on social media everywhere 5. Listen and respond to your community (entertain) 6. Don’t wait for them to come to you (tweepz, twellow) 7. Look to the best for ideas (Coca Cola, Starbucks, Oreos)
  • 25. 25 Are there any Questions?