Don’t miss this “deadly,” yet delightful webcast that exposes the 7 deadly sins that your franchise must avoid... Learn from the devil himself how you can turn these sins into advantages!
2. MaKenzie
Wangsness*
Digital
Marke@ng
Expert
10
years
of
digital
marke@ng
experience
…Angel
Craig
Boyte
Director
of
1:1
Digital
Strategy
14+
years
of
digital
marke@ng
experience
…Devil
@BluewaterBrand
#7Sins
2
3. 1
Relying on My National
Brand to Do All of My
Marketing
#7Sins
3
4. 6
in
10
senior
marketers
say
that
local
marke@ng
is
essen@al…
ONLY
7%
of
them
say
they
are
good
at
it
#7Sins
4
5. Start Using Local Marketing!
» Enhance
your
store's
image
in
the
community
» Increase
customer
loyalty
» Grow
store
traffic,
sales
and
awareness
#7Sins
5
7. 85%
85%
of
consumers
are
searching
for
local
business
online
63%
of
small
businesses
do
not
have
a
website
#7Sins
7
8. Build a Solid Microsite!
» Op@mize
your
local
site
(so
you
can
be
found
in
search
results!)
» List
your
phone
number
on
the
home
page
» List
your
email
#7Sins
8
13. 3
out
of
5
consumers
search
for
local
businesses
on
their
smartphone
52%
52%
of
users
report
that
a
poor
mobile
experience
will
make
them
less
likely
to
engage
with
that
brand
in
the
future
#7Sins
13
14. Make Sure Your Local Site
is Mobile Friendly!
74%
When
people
visit
a
mobile-‐friendly
site,
74%
of
them
say
they’re
more
likely
to
return
to
that
site
in
the
future!!
#7Sins
14
16. 86%
86%
of
buyers
will
pay
more
for
a
be`er
customer
experience.
Only
1%
of
customers
feel
that
vendors
consistently
meet
their
expecta@ons…
#7Sins
16
17. You Have the Data Use It!
» Think
coupons,
mailings,
promo@ons,
loyalty
club
and
birthdays
» Data
is
the
key
to
personalized
marke@ng
and
building
loyalty
» Using
your
data
the
right
way
will
create
a
be`er
customer
experience
#7Sins
17
19. 72%
of
all
adults
(and
89%
of
adults
under
30)
use
social
media
83%
of
small
businesses
using
social
media
believe
it
is
important
to
their
business
#7Sins
19
20. Leverage Social Media!
» First,
work
with
corporate
to
use
the
best
approach
and
respect
the
franchise
brand
» Next,
stay
ac@ve.
Post
ogen.
Respond
ogen.
» Listen
to
what
your
customers
are
saying
on
social
#7Sins
20
22. According
to
the
Associa@on
of
Na@onal
Adver@sers,
most
businesses
predict
at
least
a
10
-‐
30%
cut
in
their
marke@ng
budgets
L
#7Sins
22
23. Market Even Smarter!
» Maintain
or
even
increase
your
marke@ng
» Examine
your
current
marke@ng
and
find
what
can
be
improved
» Use
marke@ng
tac@cs
that
drive
immediate
results
–
like
direct
response!
#7Sins
23
25. Director
of
1:1
Digital
Strategy
craig@bluewaterbrand.com
MaKenzie
Wangsness*
Digital
MarkeOng
Expert
makenzie@bluewaterbrand.com
@BluewaterBrand
#7Sins
Thank you!
Craig Boyte
25