Presentation by bluenove of the '12 ways to implement open and collaborative innovation' at the ISPIM conference in Hamburg on June 15th 2011

1. Manage your ‘Open Innovation Mix’ with 12 effective ways to implement an open and collaborative innovation strategy Submission paper to the ISPIM Hamburg Conference 2011

2. Author, Research and Methodology Martin Duval is the Founder and CEO of bluenove bluenoveis now the French leader in Open & Collaborative Innovation consulting and services with major corporate customers such as Orange, BT, PagesJaunes, L'Oréal, EDF, PPR, Unedic, La Poste, Microsoft, Chanel, SUEZ Env, SEB, etc. bluenove also invests in R&D through its InnovNation Serious Game project supported by the French Ministry of Industry in partnership with the INRIA lab and ParaSchool. Research question: the submission goal is to propose Innovation Managers and CEOs a simple description of 10 streams of actions to implement an open innovation and collaborative innovation strategy. These 10 streams could either be implemented individually or be managed as a mix to be implement through a road map over time. Design/methodology/approach: the study/work was executed assessing needs and collecting experience and feedback from more than 50 projects conducted and implemented by bluenove with more 30 customers from July 2008 to April 2011. 13/06/11 2

4. How to implement an Open & Collaborative Innovation ?… A tentative approach in 12 ways external ecosystem: start-ups, universities, customers, suppliers… Problem solving ‘Beta testing’ and getting feedback OpenAPI/Open Data Corporate investment fund Partnership program with start-ups and entrepreneurs Idea contest External Mix Problem solving ‘Beta testing’ and getting feedback APIs Spin-Offs/ Licensing Intrapreneurship program Idea contest Internal employees Internal External CONFIDENTIEL 13/06/11 4

5. Problemsolving A 1st stream is about Problem Solving within an Open Innovation need to call for external experts to help solve a problem. Its 2nd corresponding internal stream is about addressing a problem solving call to employees with the enterprise To look for external solvers, corporations may use support from companies such as Hypios, NineSigma or Innocentive On the internal side, we did not find example of companies launching a ‘call’ to solve a problem to all employees. Even though some idea contests are sometimes focusing on a specific area 13/06/11 5 Problem solving External Problem solving Internal

6. Feedback from ‘Beta-testers’ The 3rd stream is about getting feedback from ‘beta-tester’ customers for a new prototype or service to be launched. The 4thcorresponding one is about organizing feedback from ‘beta-tester’ employees. Some examples of the 3rd stream are online communities of customers of Telecom operators such as www.ateliersfr.fr or www.laborange.fr Internal examples are lacking even though some employees may joined these external communities of tester users 13/06/11 6 ‘Beta testing’ and getting feedback External ‘Beta testing’ and getting feedback Internal

7. Idea contestandinnovation competitions A 5th stream is about organizing a idea contest towards external contributors. The 6thcorresponding stream is about organizing an idea contest towards employees. Numerous examples exists on the external side with the support from software tools such as BrightIdea or Spigit On the internal side as as well, many examples exists of companies organizing ‘Innovation Trophies’ or ‘Idea Challenges’ 13/06/11 7 Idea contest External Idea contest Internal

8. Open APIs / Open Data A 7th stream is about structuring information technology in a way to give access to outside developers and partners through the use of Open Data or Open APIs (Application Programming Interfaces). The 8th stream is about structuring access to internal data also as APIs supporting easier and more efficient sharing and collaboration. Companies like Alcatel-Lucent, Mashery or Apigee are supporting Open APIs strategies. It is also about managing Developer Communities, Programs, Events to motivate them to develop new applications based on the Open Data and Open APIs 13/06/11 8 OpenAPI/Open Data External APIs Internal

9. Support and Partnerships with Entrepreneurs and Intrapreneurs The 9thone, oriented externally, relates to setting up a proactive and structured partnership program with innovative external partners such as startups, entrepreneurs, or university labs. Its 10thinternal corresponding stream relates to setting an proactive and structured Human Resource process to support ‘Intrapreneurs’ to launch and manage innovative projects from within the enterprise Some examples of the 9th stream are the BizSpark program of Microsoft The way Google supports new projects from employees allowing them to use 10 to 20% of their time for it is a good internal example 13/06/11 9 Partnership program with start-ups and entrepreneurs External Intrapreneurship program Internal

10. Corporate Venturing and Spin-offs Finally the streams 11this about creating a Corporate Venture Capital fund structure to take share in innovative startups. Its 12thcorresponding stream is about selling and spin-offing Intellectual Property. Many examples of Corporate Venture funds exists There are many ways to spin-off and licence IP from creating JV, subsidiaries to managing IP licences 13/06/11 10 Corporate investment fund External Spin-Offs / Licensing Internal

11. Conclusion and implications Contribution: the submission adds to current understanding the link between Open Innovation and internal collaborative innovation, both contributing to changing an innovation mindset within an enterprise. It also proposes a simple 12 stream approach to effectively implement an Open and Collaborative Innovation overtime, demonstrating strong synergy links between some of these streams. Practical implications: Innovation managers and CEOs have now a clear approach made of 12 streams to effectively implement an Open and Collaborative Innovation strategy. They also have a way to structure a road map of 12 actions to be communicated to their internal teams and external partners thus generating further trust and visibility and showing a sense of sustainable commitment overtime. It also clearly communicates a will to develop new skills and expertise to be able to implement successfully this 12 stream innovation mix.