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Blogs Revisited: Truly Showing
                 the Student Experience
                               Brad J Ward, CEO
                                BlueFuego, Inc.




Wednesday, February 17, 2010                      1
Q: How many of you use student
         bloggers for recruitment?



Wednesday, February 17, 2010          2
The Blogging Trifecta
                               2004 / 2005 / 2007



Wednesday, February 17, 2010                           3
Potential

                               Augmented

                               Expected


                                 Basic




Wednesday, February 17, 2010                4
Potential

                               Augmented

                               Expected


                                 Basic




Wednesday, February 17, 2010                5
Most blogs are very, very stale.




Wednesday, February 17, 2010                   6
SiSoMo

Wednesday, February 17, 2010            7
How can you make your
                            Bloggers better?



Wednesday, February 17, 2010                     8
5 TIPS FOR BETTER
                                   BLOGGERS
    • Use          them for yielding efforts outside of their blog!




Wednesday, February 17, 2010                                          9
Wednesday, February 17, 2010   10
Wednesday, February 17, 2010   11
Wednesday, February 17, 2010   12
Wednesday, February 17, 2010   13
Wednesday, February 17, 2010   14
5 Tips for Better
                                   Bloggers
    • Use          them for yielding efforts outside of their blog!

    • Blogger Video            Chats with uStream.tv




Wednesday, February 17, 2010                                          15
Invitation to Event


                               Google Form for Data Collection


                       Link to Embedded Event (on your .edu site)


                                 Provide Callouts on the page


                                      Follow up metrics


Wednesday, February 17, 2010                                        16
5 TIPS FOR BETTER
                                     BLOGGERS

    • Use          them for yielding efforts outside of their blog!

    • Student                  Blogger Video Chats with uStream.tv

    • Promote, Promote, Promote!




Wednesday, February 17, 2010                                          17
Wednesday, February 17, 2010   18
Old media is the best way to promote new media.




Wednesday, February 17, 2010                          19
5 Tips for Better
                                      Bloggers
    • Use          them for yielding efforts outside of their blog!

    • Student                  Blogger Video Chats with uStream.tv

    • Promote, Promote, Promote!

    • Hire          outside of the Admissions Office




Wednesday, February 17, 2010                                          20
Wednesday, February 17, 2010   21
WEB



Wednesday, February 17, 2010         22
5 Tips for Better
                                       Bloggers
    • Use          them for yielding efforts outside of their blog!

    • Student                  Blogger Video Chats with uStream.tv

    • Promote, Promote, Promote!

    • Hire          outside of the Admissions Office

    • Integrate                 other tools and concepts into the blog experience.


Wednesday, February 17, 2010                                                         23
http://bit.ly/lifecasters

Wednesday, February 17, 2010                               24
Wednesday, February 17, 2010   25
Wednesday, February 17, 2010   26
“Sorry I haven’t blogged in awhile...”

                     “I’ve been a bad blogger lately...”

           “I’m supposed to talk to you about...”

           “There hasn’t been much going on...”


Wednesday, February 17, 2010                               27
NOTICE ANY TRENDS
                          HERE?

         EXTEND BLOGGERS PAST THEIR
                   BLOG.

                               USE MORE VISUALS.

         LET THEM SHARE THE CULTURE.
Wednesday, February 17, 2010                       28
BOOM! BONUS #6
    • Use          them for yielding efforts outside of their blog!

    • Student                  Blogger Video Chats with uStream.tv

    • Promote, Promote, Promote!

    • Hire          outside of the Admissions Office

    • Integrate                 other tools and concepts into the blog experience.

    • Fill      the valleys.


Wednesday, February 17, 2010                                                         29
http://bit.ly/bloggerresearch
Wednesday, February 17, 2010                        30
http://bit.ly/bloggerresearch
Wednesday, February 17, 2010                        31
http://bit.ly/bloggerresearch
Wednesday, February 17, 2010                        32
http://bit.ly/bloggerresearch
Wednesday, February 17, 2010                        33
Let’s Talk!

                               brad@bluefuego.com
                               http://bluefuego.com
                 @BRADJWARD ON TWITTER
                  HTTP://FACEBOOK.COM/
                       BLUEFUEGO

Wednesday, February 17, 2010                          34

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