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Semelhante a Social Media: Enhancing Retention One Student at a Time
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Social Media: Enhancing Retention One Student at a Time
- 1. Social Media: Enhancing Retention One Student at a Time @uwplatteville University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 2. Who We Are Sarah P. Miller Stacie Byers Director of Social Community, Marketing Manager, University Information and Prospective Student Communication Services @SarahPMiller Twitterless Stacie University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 3. Enrollment 14,000 Undergraduate Enrollment 12,000 (Actual and Projected) 10,000 8,000 6,000 4 year 4,000 2 year 2,000 0 Source: U.S. Department of Education, National Center for Education Statistics, Higher Education General Information Survey (HEGIS), "Fall Enrollment in Colleges and Universities" surveys University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 4. Student Retention 90 National Average Retention 80 Rates for First-time College 70 Freshman 60 50 4 year 40 30 2 year 20 10 0 Retention Rates of First-time College 2004 2005 2006 2007 2008 2009 2010 Freshman Returning for Their Second Year. Source: NCES, IPEDS Fall 2004-2010 Enrollment Retention Rate File University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 5. Student Retention Are students returning? 99% 99% 98% 77% Columbia University (NY) Yale University University of Chicago National Average among 4 year post-secondary institutions. University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 6. Student Retention Academic Factors that Attitudes and Performance influence Satisfaction Academic STUDENT Social Integration RETENTION Integration University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 7. Student Retention Primary reason students leave? Lack of student engagement. University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 8. Student Engagement 1984 Alexander Astin’stheory of engagement: “the amount of physical and psychological energy that the student devotes to the academic experience”. 1993 Astin states that fellow students are the “single most potent source of influence in the college student experience.” 1996 Student Engagement was first Student Engagement identified as a “buzzword” in education circles. University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 9. Student Engagement According to Wikipedia, student engagement occurs when: “Students make a psychological investment in learning. They take pride not simply in earning the formal indicators of success (grades) but in understanding the material and incorporating or internalizing it in their lives." University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 10. Student Engagement Related to increased critical Academic thinking, analytic competencies, and intellectual development. Related to increased psychological adjustment and maturity, increased Social persistence, and positive social self-concept. University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 11. Student Retention Freshman Orientation Learning Communities Traditional Freshman Seminars Integration Programs Mentoring Programs Peer Groups University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 12. Student Retention Reach students where they are: ONLINE Nearly Report using social networking sites 100% Report spending one hour or more per week 80% Source: Noel-Levitz, 2012 E-Expectations Report; Higher Education Research Institute (2007) University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 13. Apparently we are ONLINE as well 98% 84% 100% of colleges report using some form of social media Source: Barnes &Lescault University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 14. Student Retention 33% > 20% 6 hours or more 1 hour or less Students who spend more time on social networks report being more satisfiedwith their social life. University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 15. Student Expectations Prospective Students Believe colleges should have social 74% media Sites Search for colleges 76% on social media sites Would join a social networking site for 33% their college Source: Noel-Levitz, 2012 E-Expectations Report University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 16. Student Retention Social Academic Integration Integration Engagement University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 17. Student Retention Engagement Student Retention University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 18. Student Retention Meet students where Ease transitions with they are at connections to peers Ease transitions with Foster engagement connections to faculty Create a sense of Provides a familiar community online channel to (and offline) communicate University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 19. Student Retention University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 20. Platforms Facebook Foursquare 3,590% growth Twitter Google + since 2009 LinkedIn Pinterest YouTube University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 21. Facebook growth 7000 6000 5000 4000 3000 2000 Number of fans 1000 0 University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 22. Make them love you! Great Conversation Engagement content Interactions, not numbers. Community, not platforms. University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 23. Great content Make it easy. Create an opening. Closed “Who doesn’t love a snow day? Have a good one!” Open “The best thing to do on a snowy day is ______.” Reframe. University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 24. Engagement strategies DOs DON’Ts 1. Commit. 1. “Set it and forget it.” 2. Make a plan. 2. Assume students can do it for you. 3. Create compelling content. 3. Worry about negative posts. 4. Consider your audience. 4. Go on and on. 5. Stack the deck. 5. Post without reviewing. 6. Know your campus. 6. Be creepy. 7. Look for opportunities. 7. Abandon your page. 8. Change plans. 8. Give up. University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 25. “ROI” University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 26. Sentiment How do people feel about you? This is the most important metric. I hate I love I’m neutral. you. you. University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 27. Interaction Want to increase INTERACT! interaction? University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 28. Walk the fine line Engagement? Or creeping? University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 29. This is social ROI University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 30. Social ROI University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 31. Social ROI University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 32. Facebook Groups UW-Platteville Incoming Class of 2012 University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 33. Secret Weapon Jamie engenders: •Trust •Authenticity •Legitimacy University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 34. ROI “I would also use the Facebook group to ask questions I may have had about campus, my schedule, meal plans, orientation, etc. I cannot say enough how much help this group has given me!” - Caleb “The group helped me make friends immediately once I was on campus. Most of the time I would meet people in line at dinner and I'd notice they were from the Facebook group and we'd both say "I know you!” It made me feel as if I was already a part of campus before I even arrived.” - Jody University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 35. ROI University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 36. Continued Engagement University of Wisconsin-Platteville Class of 2015 University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 37. Thank you! Stacie Byers Sarah Miller byerss@uwplatt.edu millersara@uwplatt.edu University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville 11/20/2012 37
- 38. University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
- 39. University of Wisconsin-Platteville | www.uwplatt.edu | @uwplatteville
Notas do Editor
- Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
- --------------------------Team SlideIntroduce your team member in this slide.The Team Slide use “Teams” Layout on Master Slide View.The Photo frame can be found in “PSD” Folder, named “photoplaceholder.psd”Add your photo inside the circle image placeholder layer.Save as your photo to Png format.Insert into A slide.--------------------------Animation This Slide using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Slide With ChartThis Slide use “Slide wih chart” Layout on Master Slide View.Click Video Icon to Add a Chart.--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------How do we worksThis is the slide explain how your social media campaign process.Put your key point in the circles, you can easily change the colors and replace the text content.This Slide use “How do we works” Layout on Master Slide View
- --------------------------Services SlideThis is a slide to expose your Service. Use “Service Slide” Layout on Master Slide View.Add your higher size photo or logo by click the image icon. You can make it transparent saved to Png file.--------------------------Animation This Slide using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the lorem ipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
- --------------------------TestimonialsYou can add what people said about your service on this slide.This slide use “Testimonials” Layout on Master Slide View.--------------------------Animation This Slide using ‘Peek in’ and ‘flash bulb’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Team SlideIntroduce your team member in this slide.The Team Slide use “Teams” Layout on Master Slide View.The Photo frame can be found in “PSD” Folder, named “photoplaceholder.psd”Add your photo inside the circle image placeholder layer.Save as your photo to Png format.Insert into A slide.--------------------------Animation This Slide using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Social Media EffectsSocial media is communication tools that can effect people trends.This Slide use “Social Media Effects” Layout on Master Slide View--------------------------Animation I’m using ‘Checkerboard’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Social Media AccessSmartphone, tablet and notebook are the most people use for accessing social media.This Slide use “Access” Layout on Master Slide ViewiPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html iPad icon you can get here: http://www.iconarchive.com/show/ipad-icons-by-adidadidu/iPad-Front-Blank-icon.htmlMacbook icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/Macbook-icon.htmlAnimation I’m using Bounce effect for Anytime. Anywhere. Text. Wipe effect for circle images Don’t forget grouped image before add animation effect.
- --------------------------Social Media TodayTechnology change everything also the way we communicate.Explain the Social media and people in using technology, previously and todayThis Slide use “Socila Media Today” Layout on Master Slide View Phone icon you can get here: http://www.iconarchive.com/show/heartquake-prevention-icons-by-iconshock/telefono-icon.htmliPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html Mail icon you can get here: http://www.iconarchive.com/show/stainless-icons-by-iconleak/mail-icon.htmleMail icon you can get here: http://www.iconarchive.com/show/mobile-icons-by-youdu/Mail-icon.htmlNews icon you can get here: http://www.iconarchive.com/show/oxygen-icons-by-oxygen-icons.org/Mimetypes-message-news-icon.htmleNews icon you can get here: http://www.iconarchive.com/show/nod-icons-by-rimshotdesign/Location-NEWS-icon.htmliMac icon you can get here: http://www.iconarchive.com/show/bee-mac-icons-by-artbees/iMac-24-icon.htmlSocialize icon you can get here: http://www.iconarchive.com/show/aesthetica-2-icons-by-dryicons/user-comments-icon.htmlSocial.net icon you can get here: http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-twitter-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-facebook-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-youtube-icon.html
- --------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Social Media EffectsSocial media is communication tools that can effect people trends.This Slide use “Social Media Effects” Layout on Master Slide View--------------------------Animation I’m using ‘Checkerboard’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Social Media AccessSmartphone, tablet and notebook are the most people use for accessing social media.This Slide use “Access” Layout on Master Slide ViewiPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.htmliPad icon you can get here: http://www.iconarchive.com/show/ipad-icons-by-adidadidu/iPad-Front-Blank-icon.htmlMacbook icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/Macbook-icon.htmlAnimation I’m using Bounce effect for Anytime. Anywhere. Text. Wipe effect for circle images Don’t forget grouped image before add animation effect.
- --------------------------Study CasesYou can shre the succes story campaign on this slide.This Slide use “Study Cases” Layout on Master Slide View.The circle photo frame can be found in “PSD” Folder, named “photoplaceholder.psd”--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Study CasesYou can shre the succes story campaign on this slide.This Slide use “Study Cases” Layout on Master Slide View.The circle photo frame can be found in “PSD” Folder, named “photoplaceholder.psd”--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Closing SlidePut the closing statement here.This Slide use “Section Heade” Layout on Master Slide View.
- --------------------------Study CasesYou can shre the succes story campaign on this slide.This Slide use “Study Cases” Layout on Master Slide View.The circle photo frame can be found in “PSD” Folder, named “photoplaceholder.psd”--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Study CasesYou can shre the succes story campaign on this slide.This Slide use “Study Cases” Layout on Master Slide View.The circle photo frame can be found in “PSD” Folder, named “photoplaceholder.psd”--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.