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Leveraging Web Content Management to Enforce Your Master Brand

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BlueFish
BlueFish

Momentum 2006 Presentation

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Leveraging Web Content Management to Enforce Your Master Brand Bryant Bonner Practice Manager Blue Fish Development Group Mike Trafton Founder / Chief Architect Blue Fish Development Group
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
About Bausch & Lomb ,[object Object],[object Object],[object Object],[object Object]
Problem Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Challenges Drivers Goals
Attacking the Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Take Ownership Business Objectives & Requirements Establish Team Kick-Off Overcome
The Resulting Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future Direction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Functionality Time Long Term Short Term X X Functionality Time Long Term Short Term X

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