Here's a step-by-step breakdown of how to write a press release. First you should know that the rules of Press Releases Have Changed. Click to get $50 off Press Release Writing & Distribution: http://isurl.co/50OFFR6 BEFORE - Mailed directly to editors who may or may not pick up your story - Written for editors NOW - Published immediately on the web and made available to all major news outlets on and offline - Written directly for the buyer as well as editors Structural Elements of a Press Release Headline -- grab attention, brief summary of news, SEO-optimized Subheadline -- 2 sentences max, expand on title, summarize main message Goal of Headline is to get the reader to read the Subheadline Goal of Subheadline is to get the reader to read the Read Body etc Body of a Press Release Dateline -- contains the release date and the originating city of the press release Eg. Miami, FL, May 5, 2014 -- Introduction -- first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why. Body -- further explanation, statistics, background, or other details relevant to the news. 300-600 words Ending a Press Release Company Information -- build credibility Call to Action -- Eg. for free report / white paper etc go to http:// OurSite. com/report Media contact information -- name, phone number, email address, mailing address, or other contact information How to Write a Press Release: 8 Steps to Writing the Perfect Press Release 1. Headline 2. Subheadline 3. Introduction 4. Body 5. Dateline 6. Company Info 7. Call to Action 8. Contact Information Advanced Strategies 1. Add logo / images -- KWs in file name, alt tags, image description, image KWs 2. Videos -- use Youtube embed code These 2 Strategies will SUPERCHARGE your Press Releases For a $50 coupon code for press release writing and distribution from PressReleaseMonkey.com, go to http://isurl.co/50OFFR6

1. HOW TO WRITE
A PRESS
RELEASE

2. PRESS RELEASES HAVE CHANGED
BEFORE
 Mailed directly to editors who may or may
not pick up your story
 Written for editors
NOW
 Published immediately on the web and
made available to all major news outlets on
and offline
 Written directly for the buyer as well as
editors

3. STRUCTURAL ELEMENTS
OF A PRESS RELEASE
– grab attention, brief summary of
news, SEO-optimized
 Headline
– 2 sentences max, expand on
title, summarize main message
 Subheadline
 Goal
of Headline -> Read Subheadline
 Goal of Subheadline -> Read Body
 Etc,etc

4. BODY OF A PRESS RELEASE
– contains the release date and the
originating city of the press release
Eg. Miami, FL, May 5, 2014 - Introduction – first paragraph in a press release,
that generally gives basic answers to the
questions of who, what, when, where and why.
 Body – further explanation, statistics,
background, or other details relevant to the
news.
 300-600 words
 Dateline

5. ENDING A PRESS RELEASE
 Company
Information – build credibility
to Action – Eg. for free report / white
paper etc go to http://OurSite.com/report
 Call
contact information – name, phone
number, email address, mailing address, or
other contact information
 Media

6. HOW TO WRITE A PRESS RELEASE
①
②
③
④
⑤
⑥
⑦
⑧
Headline
Subheadline
Introduction
Body
Dateline
Company Info
Call to Action
Contact Information

7. ADVANCED STRATEGIES
logo / images – KWs in file name, alt
tags, image description, image KWs
 Add
 Videos
– use Youtube embed code
 Clickthis
Press Release Monkey discount
link to get $50 off professional press release
writing & distribution