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HOW TO
RELEASE A
PRESS
RELEASE
READY FOR RELEASE?
2 Possible Scenarios:
 Press

Release Ready - You have a press
release written and ready for release /
distribution
 Press Release NOT Ready - You still need a
press release written as well as distributed
(released)
SCENARIO #1: PRESS RELEASE READY
You have a press release that you either
 Wrote

yourself

OR
 Paid someone to write for you
Now Decide:
Paid vs Free Distribution
FREE PRESS RELEASE DISTRIBUTION

PROS

CONS

 Cheap

 Limited

Tools

 Limited

Distribution
 May not include
option for Photos /
Video / HTML
 Limited Life
PAID PRESS RELEASE DISTRIBUTION
PROS

CONS

 Massive

 Costs

distribution
 Trackable Results
 Lives Forever
 Picked up by
credible news
sources
 No ads

Money
SCENARIO #2: PRESS RELEASE NOT READY
No Press Release to Release?
3 Choices…
①

Write the Press Release yourself

②

Pay to have a Press Release written

③

Pay to have it written AND distributed
WRITE PRESS RELEASE YOURSELF
 Only

attempt if you’re a good writer and know
how to write press releases

PROS

CONS

You know your
company best
 Cheaper
 More Control





Not proper format
 Reads like an ad
 NotSEO’d
 Not Objective
 Doesn’t Get Picked Up
PAY TO HAVE SOMEONE WRITE YOUR PRESS
RELEASE
 Use

outsourcing companies such as Fiverr, oDesk
or eLancer
* Keep in mind: YOU GET WHAT YOU PAY FOR!
 Use

Press Release Monkeyfor press release writing
AND distribution

PROS
- Professional
- Quick Turnaround
- Excellent Customer
Service

CONS
- Costs Money
FREE PRESS RELEASE DISTRIBUTION SITES
 Google:







“best free press release sites”

PRlog.org
PR.com
OnlinePRnews.com
i-Newswire.com
PR-inside.com

NOTE: Submit to more than one above to
ensure your press release gets distributed
PAID PRESS RELEASE DISTRIBUTION SITES
 Google:

“best paid press release sites”

PRNewswire.com
 PRWeb.com
 BusinessWire.com


NOTE: Only need to use 1 paid distribution
service
#1 CHOICE FOR PRESS RELEASE WRITING
AND DISTRIBUTION:
PRESS RELEASE MONKEY
 PressReleaseMonkey.com

– your one stop

press release shop
 Press release professionally written and
distributed for $99 w/ coupon
Go to PressReleaseMonkey.com, enter
coupon code: 50OFFRR at checkout for $50
off professional Press Release writing &
distribution
How to Release a Press Release - Pros and Cons of Free vs Paid

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How to Release a Press Release - Pros and Cons of Free vs Paid

  • 2. READY FOR RELEASE? 2 Possible Scenarios:  Press Release Ready - You have a press release written and ready for release / distribution  Press Release NOT Ready - You still need a press release written as well as distributed (released)
  • 3. SCENARIO #1: PRESS RELEASE READY You have a press release that you either  Wrote yourself OR  Paid someone to write for you Now Decide: Paid vs Free Distribution
  • 4. FREE PRESS RELEASE DISTRIBUTION PROS CONS  Cheap  Limited Tools  Limited Distribution  May not include option for Photos / Video / HTML  Limited Life
  • 5. PAID PRESS RELEASE DISTRIBUTION PROS CONS  Massive  Costs distribution  Trackable Results  Lives Forever  Picked up by credible news sources  No ads Money
  • 6. SCENARIO #2: PRESS RELEASE NOT READY No Press Release to Release? 3 Choices… ① Write the Press Release yourself ② Pay to have a Press Release written ③ Pay to have it written AND distributed
  • 7. WRITE PRESS RELEASE YOURSELF  Only attempt if you’re a good writer and know how to write press releases PROS CONS You know your company best  Cheaper  More Control   Not proper format  Reads like an ad  NotSEO’d  Not Objective  Doesn’t Get Picked Up
  • 8. PAY TO HAVE SOMEONE WRITE YOUR PRESS RELEASE  Use outsourcing companies such as Fiverr, oDesk or eLancer * Keep in mind: YOU GET WHAT YOU PAY FOR!  Use Press Release Monkeyfor press release writing AND distribution PROS - Professional - Quick Turnaround - Excellent Customer Service CONS - Costs Money
  • 9. FREE PRESS RELEASE DISTRIBUTION SITES  Google:      “best free press release sites” PRlog.org PR.com OnlinePRnews.com i-Newswire.com PR-inside.com NOTE: Submit to more than one above to ensure your press release gets distributed
  • 10. PAID PRESS RELEASE DISTRIBUTION SITES  Google: “best paid press release sites” PRNewswire.com  PRWeb.com  BusinessWire.com  NOTE: Only need to use 1 paid distribution service
  • 11. #1 CHOICE FOR PRESS RELEASE WRITING AND DISTRIBUTION: PRESS RELEASE MONKEY  PressReleaseMonkey.com – your one stop press release shop  Press release professionally written and distributed for $99 w/ coupon Go to PressReleaseMonkey.com, enter coupon code: 50OFFRR at checkout for $50 off professional Press Release writing & distribution

Editor's Notes

  1. You’re looking for an eye-popping headline that grabs not just the editor’s attention but also the reader’s attention. When developing your headline, you always want to be thinking about it from the perspective of the reader. Read your headline out loud, and then ask yourself, WIIFM (what’s in it for me?), thinking about it from the readers’ viewpoint. You want to draw readers into the body of your press release with a benefit-driven and exciting headline.