Case study of BloomReach customer Ampush.

1. CASE STUDY | AMPUSH MEDIA 01
Profile Product
Founded in 2009, Ampush Media takes a quantitative and technology- BloomLift
driven approach towards helping advertisers capture intent across the
biddable web. The company’s proprietary analytics and automation Impact
tools unlock the value of a click by transforming it into a digestible 1
5% lift in conversion rates
customer action, whether a lead, like, sign-up, or install. Ampush Media on paid search
currently helps over 100 clients mine intent from social, search, and
display channels, with deep success across education, daily deals, social
gaming, and large brand advertisers.
15%
Business Challenge
Ampush Media operates in a competitive marketplace. While conversion
rates are an important driver of business profitability, it is just as
important for the company to capture a greater percentage of high
intent visitors by optimizing its landing pages. “We are looking for
‘reservoirs of intent’ that turn into high quality inquiries,” says Chris
Amos, Co-Founder and Chief Operating Officer of Ampush Media.
“The more that we can amplify these reservoirs, the more profitable
higher conversion
our business is, and the better we’re able to serve our clients.” rates on paid search
Paid search is a key part of the company’s business strategy and a
marketing channel in which Amos and his team strive to outperform “Being data-driven is in
their competitors. Over the last three months, the company has bid on our DNA as a company.
a monthly average of nearly 40,000 non-branded search terms. It also Because BloomLift allows
regularly sets aggressive goals for boosting on-site conversion rates.
“In order to hit our metrics, we knew we needed to focus on high-value us to use more of our data
initiatives,” remarks Luc Danziger, Director of Optimization at Ampush to our advantage, it has
Media. “You can split test landing pages until you’re blue in the face, helped us take a big step
but we were looking for real needle movers.”
forward.”
— Chris Amos
Solution
Co-Founder and
When the company learned about BloomReach’s cloud marketing Chief Operating Officer
platform, it decided to partner with BloomReach. “We saw
Ampush Media
BloomReach’s approach as combining data with differentiated
technology – which aligns perfectly with how we like to do business,”
says Amos. “BloomLift is a product that helps us leverage vast amounts
of analytics data we’ve collected from previous visitor interactions and
deliver real benefits without consuming a lot of our internal resources.”

2. CASE STUDY | AMPUSH MEDIA 02
Implementation
The initial implementation was relatively straightforward for Danziger
and the technical team at Ampush Media. “The most important elements
52%
were determining where to start and establishing the tracking,”
Danziger reports. The company initially focused on a small percentage
of its paid search traffic and expanded coverage as the A/B testing
results came in.
Higher Conversion Rates Mean Higher Revenue
In the last two months, conversion rates from the landing pages created
by BloomLift have been 15% higher than conversion rates from Ampush
Media’s other landing pages. In addition, bounce rates have been
of clicks come from
6% lower, and click-throughs from the landing page to the next step
in the conversion funnel have been 17% higher. “We think of landing
“long tail” searches
page conversion rate as a composite metric that captures several
important levers that drive our business,” Danziger states. “Moving it in
with more than three
a meaningful way has had a commensurate impact on our top line. We keywords
have seen increasing gains over time as the Web Relevance Engine has
learned about visitor interests.”
“BloomReach assembled a
Relevant Content Makes for a Better User Experience
top-notch team to work with
According to Amos, “There are ways to increase conversion rates
while diminishing the user experience, or being downright misleading. us to integrate BloomLift.
We’re not interested in that. Our goal is to deliver high value, high They have been a joy to
intent inquiries for our clients. BloomLift helps by orienting the user work with.”
with personalized content based on the expressed intent that brought
them to our site. This approach encourages conversions while being — Luc Danziger
transparent about the offer we’d like to provide.” Director of Optimization
Ampush Media
Technology-Driven Approach Preserves
Valuable Resources
Like many companies that are experiencing rapid growth, Ampush
Media needs to be careful about how it deploys its technical resources.
“We can’t afford to always have our development team tinkering with
landing pages,” Danziger comments. “BloomLift gives us a quick win.”
More Opportunities Await
Ampush Media is now looking to expand its use of BloomLift to
additional areas of its business. “I’m personally excited about the
possibility of applying BloomLift technology to a broader portion of our
traffic portfolio, and to testing new types of landing pages.” Amos adds.
“The last few months have been a success, but we see even more
opportunity ahead of us.”
BloomReach created the world’s first Web Relevance Engine dedicated to exposing the best
content on the internet to the right consumers seeking it on search engines and social platforms.
BloomReach, Inc. 399 West El Camino Real, Suite 100, Mountain View, CA 94040