Mais conteúdo relacionado Semelhante a 11 tips on how to use Facebook for brands (20) Mais de Blogworks - helping create brands for the future (20) 11 tips on how to use Facebook for brands1. June 16, 2010 1 © Scenario Consulting Private Limited Rajika Talwar, Knowledge Manager, BlogworksEmail: rajika.talwar@blogworks.inTwitter: @rajikatalwar 3. #1 Tip: Set a username for your page 6/16/2010 © Scenario Consulting Private Limited 3 www.facebook.com/username www.facebook.com/kyfriedchicken www.facebook.com/cocacola www.facebook.com/Starbucks www.facebook.com/soliverindia Secure your brand page username. Need to have minimum 25 fans before securing your personalized username. 4. #2 Tip: Take your customers to the landing page 6/16/2010 © Scenario Consulting Private Limited 4 Public Profiles now allow separate default landing areas for Fans and Non-Fans. It’s nice to have a great looking “Welcome” splash so users are going to want to do something when they arrive. 5. #3 Tip: Creating the perfect profile picture 6/16/2010 © Scenario Consulting Private Limited 5 Facebook specs recommend that profile pictures should be 200px wide, while height can vary as needed. Rather than a logo as a profile picture. Upload images which resonate with your TG. 6. #4 Tip: @Mentions status tagging 6/16/2010 © Scenario Consulting Private Limited 6 Dropdown list based on what you’re typing after the @symbol Click to select this person, page, event or group to tag Once you’ve tagged a friend, a notification appears on their page. Fans of a page can also tag their other friends on your wall page. 7. #5 Tip: Integrating your online presence 6/16/2010 © Scenario Consulting Private Limited 7 Easy integration of Twitter, YouTube, Blogs, Slideshare, etc. on your Facebook brand page. Do it yourself! 8. #6 Tip: Notes is your new blog 6/16/2010 © Scenario Consulting Private Limited 8 Don’t have a blog. You can now share your thoughts by posting a note on your brand page. A great way to share product details, share your opinion, share images and also tag friends 9. #7 Tip: Facebook simplifies event planning 6/16/2010 © Scenario Consulting Private Limited 9 Planning a launch, new release, organizing a party or a concert, Facebook events page helps you spread the word 10. #8 Tip: Consistent engagement: keep your fans updated 6/16/2010 © Scenario Consulting Private Limited 10 You can send regular updates via ‘Updates’ on the Fan Page. You can also easily target these messages to a specific country, sex and age. 11. #8 Tip: Consistent engagement: contest that includes participation 6/16/2010 © Scenario Consulting Private Limited 11 Involve customers. Get them to participate, tag friends, share with friends to create a viral loop 12. #9 Tip: Use social ads effectively 6/16/2010 © Scenario Consulting Private Limited 12 Easy to do. You have complete control on the spends. The ads are highly targeted, based on age, sex, education, interests, etc. 13. #10 Tip: Using fan page insights 6/16/2010 © Scenario Consulting Private Limited 13 Number of fans, number of conversations, interactions, likes, demographics, page views, etc. are all easily assessable on the fan page. 14. #11 Tip: Smart integration with applications 6/16/2010 © Scenario Consulting Private Limited 14 Create a free calendar on Facebook using your images Notas do Editor Photo prints and custom photo gifts like mugs, calendars, collages, photobooks