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Demystifying
                                                          Social Media…
                                                          (Be The One!)

                                                            By Matthew O‟Brien
                                                                @Blogster
                                                              480-818-MINT
                                                           International Association of Administrative
                                                                      Professionals (IAAP)



Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Matt O‟Brien
                 CEO Mint Social




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Matt O‟Brien
                 CEO Mint Social




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Social media
              requires sharing
              personal
              information
                                                               Truth or
                                                               Myth




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Deep Thoughts…




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Deep Thoughts…




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Deep Thoughts…




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Your Website


Is one of Millions
Where people spend their time
Social Media = Publishing Rights

            Is Your Content…




  Where 3 out of 4 people are online?
You need to
                    have 100s
                    of fans and
                    followers to
                    get results
                                                               Truth or
                                                               Myth




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Influencers
     •have large networks
     •are the most active online
     •use mobile devices




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Social and Mobile Users
                     …are influencers
   Consumers who use social networks and smartphones
   ….write reviews
   In the past 30 days
   ….40% have submitted between 2 and 5 Reviews


                                        “Great Food at a
                                          Great Price”


                                                                     “Solid value”




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Nearly all
                       consumers
                       shop online

                                                               Truth or
                                                               Myth




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Nearly All Consumers (97%) Now Use
            Online Media to Shop Locally




     •   Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp




Steve Heideman | Mint Social | Geo-SoMo                                          facebook.com/mintsocial |                         {@Mint_Social}   |
Smartphone Use has Taken Off
  50%




                                                                   31%
                                               45%        45%
  45%
                                   40%
                                               45%        45%
  40%                  37%
          34%                      40%
  35%

  30%                  34%                                33%
                                               32%
          31%                      30%
  25%
                       26%                                27%
          25%
  20%                                          24%
                       20%         21%
  15%     18%

  10%

   5%

   0%
         Q4 2009     Q1 2010     Q2 2010     Q3 2010     Q4 2010

        Hispanic       White       African American       Asian

    Smartphone Penetration
    Base: % of population, 2009-2010 demographic trend
    Source: Hubspot




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Searches on Mobile Devices

Search engine queries………
                                            9%
Non-search engine queries
(Facebook, Craigslist)……….
                                            22%
Local business searchers
 using social networks………
                                            9%
 (% using Facebook……………93%)




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
There are 10 spots
     in Google for being
     on the first page
     (SERP)
                                                               Truth or
                                                               Myth




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Google “7 Pack”




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
50% of searches go to Google Maps

Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Google Maps




                 50% of the traffic to Google Maps…
                  do business with the top 3 results
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
45% of consumers search blind

Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
pizza




    …they search with general keyword terms




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Local Searchers




            Have products and services in mind
            …not sure where


Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
What are the 5
        W‟s for Social
        Media




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Social Media in Action – The 5 W’s
     • 5 Objectives of Social Media
        – Reputation Management („Who‟ Are You?)
        – Branding (The „What‟)
        – Marketing (The „Where‟)
        – Listening/Engaging (The „When‟)
        – Monetization (The „Why‟)



Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
What are some
        free tools to
        determine what
        people search for



Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
‘Who’ Are You?
    • Reputation Management
       – See what you look like online in Google
       – Establish your niche - “Free Wordtracker”
          • Plug in terms you use to market you/your
            business
       – Become the expert – Influence the
         Conversation
          • Define your niche with keywords
          • What is missing?
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
„What‟ Makes You an Expert?

        – Branding
           • Become synonymous with terms in your niche
              – Elevator pitch with niche terms
              – Redo your content to include niche terms
           • Generate awareness
              – Launch Your Content Engine
              – Repurposed content with new terms
           • Establish/Regain trust



Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
What are the
        top 5 sites for
        Social Media




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
‘Where’ Do You Market?

        – Content marketing channels
           • Social Networks: LinkedIn, Google
             Plus, Tumblr.com, Facebook.com, Twitter.com
           • MRSS Sites: YouTube.com, SlideShare.com
        – Drive action/traffic
           • Tag with your URL, Call to Action, Landing Page
        – Establish need (to collect data)
           • Whitepapers, special offers, Newsletters




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
When is the
        best time to
        publish




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Facebook




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Twitter




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
The ‘When’
     • Listening/Monitoring/Engaging
        – Meet your customer on their terms
            • Setup Google Alerts for your targeted terms
            • Identify competitors, partners and stay on breaking
              news
        – Leverage existing content to increase productivity/word
           of mouth
            • Repurpose your content with new information
        – Form/Change opinion (influence the influencers)
            • Comment Marketing
            • LinkedIn Q & A


Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
You can‟t
           measure ROI
           with social
           media
                                                               Truth or
                                                               Myth




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
‘Why’ Leverage Social Media

     • Monetization
       – Drive wide funnel sales activity (greater
         suspects/prospects)
       – Decrease costs of communicating value
         proposition
       – Become „The Hunted‟



Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Do you want the
        good news or
        bad news

                                                               Truth or
                                                               Myth




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Google Maps


    49,884,000 Pre-designed, Pre-
       indexed SEO optimized
             websites.




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Google Maps
   90% of customers are
   using Google Maps to
   find local businesses


                  BUT…




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Google Maps


          Less than 7% of
          Businesses have
       claimed their listing!




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Google Maps


         60% of Google Maps
           Searches are on
           Mobile Devices




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
If your business
            has the most
            reviews in Google,
            you will be on top
                                                               Truth or
                                                               Myth




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Top 10 Results in Google

•   Articles
•   Videos
•   Blogs
•   Social Networks
•   Websites
•   Press Releases
•   PowerPoints
•   Photos
•   Audio (Podcasts)
Visibility Multiplier Effect

      Views
                                             Content Engine            Blogs




                                                          Profiles   Articles




                                                 PR     Docs,
                                         Video
                                                        PPT                Website
                         Photo Audio                                       (SEO and PPC)


                                                                 Time



Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Creating
                      social media
                      content is a
                      lot of work
                                                               Truth or
                                                               Myth




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Geosomo
     [gee-oh-so-moe]


   Geographically targeted mobile
   social media marketing
   • Integrates online & offline
   • Improves customer experience
   • Offers better tracking/analytics




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Geo-SoMo = Geo-Tag Your Content with Smartphone




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Visibility Multiplier Effect

                                          1 Document




                                            50+ sites




                                       Published Weekly



                          50X – 1000X more traffic to your website


Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Existing Content
(Press Release)



      Repurpose PR into
      4 NEW Media Formats
      - Article
      - Blog Post
      - Social/SEO PR
      - Social Network Update
        (ie: Facebook, Twitter)




Drive Traffic to
Call to Action Page
“Application Process”
Ever seen one of these?




                  Microsoft Tag                                      Google




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
QR Codes
                have low use

                                                               Truth or
                                                               Myth




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
How Do QR Codes Work?




         Sends to a web page, a location, a video, vCard and others.



Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
QR Code Stats


    52%                                      Have seen or heard of QR Codes.




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
QR Code Stats

    28%                                        Have scanned a QR Code
                                               with a smartphone.




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
QR Code Stats

       6%                                     QR Code led to purchase of a
                                              product or service.




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Examples of QR Code Marketing




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Social
 media
 marketing
 can be
 automated
                                  Truth or
                                  Myth




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Social Media Marketing Dashboards




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Content Made Easier
               • Evergreen Content –no expiration date
                 (e.g. – videos, trending data, white
                 papers, brochures, corporate marketing
                 materials, etc.)
               • Seasonal & Promotional Content
                 (e.g. – events, activities, trending news, etc.)
               • Partners and Industry Experts
                 (brand evangelists, complimentary sites and social)
               • Community and Charitable Engagements
               • Competition
                    Shhh……this is a Content Strategy

Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Offline                                         Online


                                                 +



                                           QR + Reviews + Testimonials =
                                              Credibility & Rankings
                                            (…local search domination)


Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Businesses
            lose control of
            your brand
            being on social
            networks                                           Truth or Myth




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Top Responsibilities for Being Local

  Respond to questions and complaints……………………..81%

  Special offers, promotions and events……………………..78%
  Company photos………………………..…………..…………..66%




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
+                                          +            +




                    Blogs + Status + Geo-Tagged Photo =
                           Massive Social Mention



Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
OPC




                                   Other People’s Content


Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
There are not
            enough people
            on Google Plus
            to get started
                                                               Truth or
                                                               Myth




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Image Source: +Tim Moore


Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
I Know a Company
                                                         Started a Blog
                                                         Writes Posts
                                                         Creates Profiles
                                                         Syndicates Content
                                                         Creates New Content

         …that gets results!


Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Case Study – APECH

    • Arizona Partnership to End Childhood Hunger
    • Having a social media presence; blog, social media profiles
      and online videos
    • APECH received a grant from WalMart Charities from an
      online search
    • APECH is social media leader for government agencies




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Social Media in Action – ROI
    Partnership Goals for Measuring Results and ROI
    1. Increase social mentions and create inbound links to your
       website.
    2. Improve local keyword rankings for your top landing
       pages.
    3. Increase traffic to your website.
    4. Build an online community through social media
       marketing.
    5. Create inquiries for your brand.




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Mint Social is an award winning social media marketing and online branding
     company. We accelerate online marketing to help businesses get found online.
      • build your content marketing engine
      • direct your marketing to where 75% of Internet users are
      • connect your business with prospects and customers

           IN THE NEWS
                    CLIENTS




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Matt O’Brien
                          @Blogster - @Mint_Social
                              480-818-MINT
                           mint@MintSocial.com
                                 @Blogster




Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

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Social Local and Mobile Marketing Strategies for Administrative Professionals

  • 1. Demystifying Social Media… (Be The One!) By Matthew O‟Brien @Blogster 480-818-MINT International Association of Administrative Professionals (IAAP) Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 2. Matt O‟Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 3. Matt O‟Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 4. Social media requires sharing personal information Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 5. Deep Thoughts… Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 6. Deep Thoughts… Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 7. Deep Thoughts… Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 8. Your Website Is one of Millions
  • 9. Where people spend their time
  • 10. Social Media = Publishing Rights Is Your Content… Where 3 out of 4 people are online?
  • 11. You need to have 100s of fans and followers to get results Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 12. Influencers •have large networks •are the most active online •use mobile devices Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 13. Social and Mobile Users …are influencers Consumers who use social networks and smartphones ….write reviews In the past 30 days ….40% have submitted between 2 and 5 Reviews “Great Food at a Great Price” “Solid value” Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 14. Nearly all consumers shop online Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 15. Nearly All Consumers (97%) Now Use Online Media to Shop Locally • Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} |
  • 16. Smartphone Use has Taken Off 50% 31% 45% 45% 45% 40% 45% 45% 40% 37% 34% 40% 35% 30% 34% 33% 32% 31% 30% 25% 26% 27% 25% 20% 24% 20% 21% 15% 18% 10% 5% 0% Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Hispanic White African American Asian Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: Hubspot Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 17. Searches on Mobile Devices Search engine queries……… 9% Non-search engine queries (Facebook, Craigslist)………. 22% Local business searchers using social networks……… 9% (% using Facebook……………93%) Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 18. There are 10 spots in Google for being on the first page (SERP) Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 19. Google “7 Pack” Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 20. 50% of searches go to Google Maps Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 21. Google Maps 50% of the traffic to Google Maps… do business with the top 3 results Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 22. 45% of consumers search blind Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 23. pizza …they search with general keyword terms Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 24. Local Searchers Have products and services in mind …not sure where Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 25. What are the 5 W‟s for Social Media Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 26. Social Media in Action – The 5 W’s • 5 Objectives of Social Media – Reputation Management („Who‟ Are You?) – Branding (The „What‟) – Marketing (The „Where‟) – Listening/Engaging (The „When‟) – Monetization (The „Why‟) Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 27. What are some free tools to determine what people search for Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 28. ‘Who’ Are You? • Reputation Management – See what you look like online in Google – Establish your niche - “Free Wordtracker” • Plug in terms you use to market you/your business – Become the expert – Influence the Conversation • Define your niche with keywords • What is missing? Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 29. „What‟ Makes You an Expert? – Branding • Become synonymous with terms in your niche – Elevator pitch with niche terms – Redo your content to include niche terms • Generate awareness – Launch Your Content Engine – Repurposed content with new terms • Establish/Regain trust Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 30. What are the top 5 sites for Social Media Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 31. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 32. ‘Where’ Do You Market? – Content marketing channels • Social Networks: LinkedIn, Google Plus, Tumblr.com, Facebook.com, Twitter.com • MRSS Sites: YouTube.com, SlideShare.com – Drive action/traffic • Tag with your URL, Call to Action, Landing Page – Establish need (to collect data) • Whitepapers, special offers, Newsletters Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 33. When is the best time to publish Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 34. Facebook Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 35. Twitter Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 36. The ‘When’ • Listening/Monitoring/Engaging – Meet your customer on their terms • Setup Google Alerts for your targeted terms • Identify competitors, partners and stay on breaking news – Leverage existing content to increase productivity/word of mouth • Repurpose your content with new information – Form/Change opinion (influence the influencers) • Comment Marketing • LinkedIn Q & A Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 37. You can‟t measure ROI with social media Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 38. ‘Why’ Leverage Social Media • Monetization – Drive wide funnel sales activity (greater suspects/prospects) – Decrease costs of communicating value proposition – Become „The Hunted‟ Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 39. Do you want the good news or bad news Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 40. Google Maps 49,884,000 Pre-designed, Pre- indexed SEO optimized websites. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 41. Google Maps 90% of customers are using Google Maps to find local businesses BUT… Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 42. Google Maps Less than 7% of Businesses have claimed their listing! Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 43. Google Maps 60% of Google Maps Searches are on Mobile Devices Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 44. If your business has the most reviews in Google, you will be on top Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 45. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 46. Top 10 Results in Google • Articles • Videos • Blogs • Social Networks • Websites • Press Releases • PowerPoints • Photos • Audio (Podcasts)
  • 47. Visibility Multiplier Effect Views Content Engine Blogs Profiles Articles PR Docs, Video PPT Website Photo Audio (SEO and PPC) Time Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 48. Creating social media content is a lot of work Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 49. Geosomo [gee-oh-so-moe] Geographically targeted mobile social media marketing • Integrates online & offline • Improves customer experience • Offers better tracking/analytics Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 50. Geo-SoMo = Geo-Tag Your Content with Smartphone Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 51. Visibility Multiplier Effect 1 Document 50+ sites Published Weekly 50X – 1000X more traffic to your website Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 52. Existing Content (Press Release) Repurpose PR into 4 NEW Media Formats - Article - Blog Post - Social/SEO PR - Social Network Update (ie: Facebook, Twitter) Drive Traffic to Call to Action Page “Application Process”
  • 53. Ever seen one of these? Microsoft Tag Google Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 54. QR Codes have low use Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 55. How Do QR Codes Work? Sends to a web page, a location, a video, vCard and others. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 56. QR Code Stats 52% Have seen or heard of QR Codes. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 57. QR Code Stats 28% Have scanned a QR Code with a smartphone. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 58. QR Code Stats 6% QR Code led to purchase of a product or service. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 59. Examples of QR Code Marketing Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 60. Social media marketing can be automated Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 61. Social Media Marketing Dashboards Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 62. Content Made Easier • Evergreen Content –no expiration date (e.g. – videos, trending data, white papers, brochures, corporate marketing materials, etc.) • Seasonal & Promotional Content (e.g. – events, activities, trending news, etc.) • Partners and Industry Experts (brand evangelists, complimentary sites and social) • Community and Charitable Engagements • Competition Shhh……this is a Content Strategy Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 63. Offline Online + QR + Reviews + Testimonials = Credibility & Rankings (…local search domination) Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 64. Businesses lose control of your brand being on social networks Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 65. Top Responsibilities for Being Local Respond to questions and complaints……………………..81% Special offers, promotions and events……………………..78% Company photos………………………..…………..…………..66% Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 66. + + + Blogs + Status + Geo-Tagged Photo = Massive Social Mention Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 67. OPC Other People’s Content Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 68. There are not enough people on Google Plus to get started Truth or Myth Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 69. Image Source: +Tim Moore Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 70. I Know a Company Started a Blog Writes Posts Creates Profiles Syndicates Content Creates New Content …that gets results! Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 71. Case Study – APECH • Arizona Partnership to End Childhood Hunger • Having a social media presence; blog, social media profiles and online videos • APECH received a grant from WalMart Charities from an online search • APECH is social media leader for government agencies Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 72. Social Media in Action – ROI Partnership Goals for Measuring Results and ROI 1. Increase social mentions and create inbound links to your website. 2. Improve local keyword rankings for your top landing pages. 3. Increase traffic to your website. 4. Build an online community through social media marketing. 5. Create inquiries for your brand. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 73. Mint Social is an award winning social media marketing and online branding company. We accelerate online marketing to help businesses get found online. • build your content marketing engine • direct your marketing to where 75% of Internet users are • connect your business with prospects and customers IN THE NEWS CLIENTS Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 74. Matt O’Brien @Blogster - @Mint_Social 480-818-MINT mint@MintSocial.com @Blogster Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

Editor's Notes

  1. What do you do when default government firewall settings block access to all social media websites? You get creative and become a showcase for government agencies across the country. We are proud to help this out of the box thinking government run charity leverage social media to promote their worthy cause.