An analysis of the top 100 most valuable brands (according to Brandz report) presence on social media.
Do global brands prefer a global profile or different local ones?
How many profiles do they activate?
On which social media and social networks?
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Initial Mapping:
• To find the brands social profiles we referred to the companies’ global
websites (if a brand had a social profile but was not communicated in
the global website we didn’t consider it);
• International profiles have been considered even when the language
used wasn’t English;
Twitter and Facebook specific analysis:
• Only one profile per brand per social network has been considered;
• If brands had more than one account on the same social network we
chose the one with the corporate name (or the brand specific one);
• If several accounts were available and no one was specifically
corporate we chose the most followed one;
Tools:
The analysis has been carried out by the Blogmeter social analysis team
using Blogmeter’s Social Analytics tools.
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