How Mobile is Shaping the Future of Recruitment Marketing and Employer Branding
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Mobile technologies are the hottest trend in HR and recruiting technology. Learn from our experts how mobile is changing the face of recruiting specifically in the areas of recruitment marketing and employer branding. Hear case studies from notable companies in how they are leveraging mobile to engage job seekers, target their recruiting efforts and grow a recruiting brand that compliments their current corporate marketing efforts all with mobile technology. We’ve covered mobile trends before in past webinars but this one is different with our conversation focused on the success and growth in the area specifically related to mobile recruitment and branding. To obtain credit for this webinar, visit our learning management system at: learning.blogging4jobs.com/lms
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How Mobile is Shaping the Future of Recruitment Marketing and Employer Branding
- 2. #BLOGGING4JOBS APPROVED FOR 1.0 HRCI RECERTIFICATION CREDIT ! ! ! ! ! ! ! HRCI program number sent to you via email upon program completion. !
- 4. #BLOGGING4JOBS HELPING EMPLOYERS GO MOBILE…ONE APP AT A TIME.
- 5. #BLOGGING4JOBS OUR PANELISTS Jessica ! Miller-Merrell! @jmillermerrell! Caleb Burke! @carerstaffrx! Rayanne Thorn @ray_anne Mike Taylor! @mikeetaylor!
- 6. #BLOGGING4JOBS POLL QUESTION - #1 • What recruiting activities do you consider mobile ones? ! – Social media! – Job application! – Interviews ! – Video ! – Mobile Apply !
- 7. #BLOGGING4JOBS HR TECH HYPE Inspired by Gartner Hype Cycle !
- 8. #BLOGGING4JOBS Feature Phone vs. Smart Phone USA China GLOBAL CONSUMER TRENDS IN MOBILE Nielson 2013 Mobile Report http://b4j.co/mobile-consumer-2013!
- 9. #BLOGGING4JOBS MOBILE IS NIMBLE: A BUSINESS CASE STUDY
- 10. #BLOGGING4JOBS MOBILE ENGAGEMENT: 3 WAYS
- 11. #BLOGGING4JOBS BUSINESS CASE FOR MOBILE RECRUITING • Recruitment Marketing! • Candidate Engagement! • Employee and/or Client Engagement ! • Functional Use – Client & Candidate! • Performance of Now
- 12. @RAY_ANNE
- 13. #BLOGGING4JOBS POLL QUESTION - #2 What experience and/or age category are your recruiting efforts targeting? ! – Gen Z! – Gen Y! – Gen X! – Boomers ! – Now Gen !
- 14. #BLOGGING4JOBS WHAT ARE YOU LOOKING FOR? • Quality Hires! • Company Growth! • To Give Back or Pay it Forward! • Company Success! • Or maybe…! ! ! !
- 15. #BLOGGING4JOBS LINKEDIN 50% of LinkedIn Users access LI via mobile! ! ! ! ! ! ! How this translates? 150 MILLION!! ! !
- 16. #BLOGGING4JOBS SELF-PACED JOB SEARCH • On their time! • On their channels! • On their devices! • Using their skills! • Their decision…! !
- 17. #BLOGGING4JOBS MOBILE FOR NEXT GEN HIRING Next Gen Jobseekers want control over how they search and gather information. And they have control.! ! We can choose to understand our consumer the jobseeker, or we can try to change their behavior… Good Luck With That.!
- 18. #BLOGGING4JOBS WHAT DOES NEXT GEN WANT? • Input regarding their future and career path! • To be valued and appreciated! • Learning opportunities! • Flexibility / virtual! • Contingency or contract work! • Self-directed! • Work / Life balance! • Updated technology! • To be Heard and Respected!
- 19. #BLOGGING4JOBS MOBILE CONSUMPTION • Mobile devices outselling PCs > 4 to 1 ! • Over 1 billion mobile devices purchased in 2013! • What does this mean for businesses and enterprises everyday? !
- 20. #BLOGGING4JOBS RECRUITING NEXT GEN A Hiring Process that meets their needs • Social • Employment Branding • An Easy UX • Fits their schedule • Accessible from anywhere • MOBILE
- 21. #BLOGGING4JOBS NEXT GEN HIRING LURES • Competitive Salary and Benefits! • Chance for Internal Mobility! • Learning and Development Opps! • Company success! • Virtual / telecommuting! • Updated Technology! ! Benefits
- 22. #BLOGGING4JOBS OUTCOMES • Staff Confidence! • Influence that matters! • Developed Relationships! • Developed leadership opportunities! • Improved communications from the get-go! • Better work-life balance! • Retention and loyalty! • Company culture!
- 23. #BLOGGING4JOBS GEOLOCATION TECHNOLOGY IS THE FUTURE Social + Location + Mobile = SoLoMo… 1.7 M Businesses 45 M on Foursquare
- 25. #BLOGGING4JOBS POLL QUESTION - #3 Are you measuring career website visitors via mobile? ! – Yes! – No! – Oh, I can do that !
- 26. Mobile can damage company reputation! ! • 52% less likely to engage with a company! • 48% felt the company didn’t care! ! DAMAGE A NON-MOBILE WEBSITES BRINGS #Blogging4Jobs ! Source: Google What Users Want From Mobile Survey http://b4j.co/mobile-google! !
- 27. • 50% of people will use a business less often (even if they like that business!) ! ANTI-MOBILE HELPS YOUR COMPETITION Source: Google What Users Want From Mobile Survey http://b4j.co/mobile-google! ! #Blogging4Jobs !
- 28. ! MOBILE LESSONS FROM CONSUMER INDUSTRY #Blogging4Jobs !
- 29. First iPhone version launched October 2009! Latest version July 2013! 500,000 job applications a year! 10,000 Push notification alerts every day! ! ! ! GLOBAL MOBILE APP CASE STUDY: UK #Blogging4Jobs !
- 30. ! • But … 64% of UK businesses are concerned that they won’t be able to find the people with the skills needed to fill these positions. ! • 93% acknowledge they need to change strategy for attracting and retaining talent! • Three in five haven’t taken any steps to do this yet! THE TALENT CHALLENGE: ADAPTING TO GROWTH #Blogging4Jobs !
- 32. #BLOGGING4JOBS LEARN MORE ABOUT . . . • Rayanne Thorn www.b4j.co/rayannethorn! • Mike Taylor www.b4j.co/mikeetaylor! • Caleb Burke www.b4j.co/calebburke! • Jessica Miller-Merrell www.b4j.co/jmillermerrell! Resources: HR Tech Hype Cycle http://b4j.co/hrtechadopt; Google Mobile Survey http://b4j.co/mobile-google; Mobile Recruiting Week on Blogging4Jobs http://b4j.co/mobilerecruitweek/;
- 34. #BLOGGING4JOBS APPROVED FOR 1.0 HRCI RECERTIFICATION CREDIT ! ! ! ! ! ! ! HRCI program number sent to you via email upon program completion. !