1. Enterprise 2.0 Introduction Brainstorm Vlasov Vitaly Russia, Saint-Petersburg Innovation studio & Investment fund

5. User experience, expectations, mindset Gigabytes by shared audio and video Megabytes of published photos and text Web 2.0 Web 1.0 We activly participate I passively consume Connecting, collaborating, creating, sharing Surfing, browsing, consuming

6. Technology Web 2.0 Web 1.0 Dynamic Platforms (xml, ajax, rss, API) Static pages HTML

7. Business Philosophy Connect Control Openly host & distributive feeds, widgets, players, apis Keep users locked in walled gardens (portals) Web 2.0 Web 1.0 Long tail: there's room for everybody Land grab: dominate the market User generated, user defined Own the user

9. Organization Flow Web 2.0: «каждый с каждым», «каждый со многими» Ease of Organization Flow Friction Enterprise 2.0 Enterprise 1.0 Flat Organization Hierarchy

10. Organization Flow Flexibility Inflexibility Enterprise 2.0 Enterprise 1.0 Bottom up Top down Agility Bureaucracy

11. Infrastructure Simple Overly complex Enterprise 2.0 Enterprise 1.0 Distributed Centralized

12. Workforce User-driven techology IT-driven technology / Lack of user control Enterprise 2.0 Enterprise 1.0 Teams are global Teams are in one building / one time zone

13. Business Short time-to-market cycles Long time-to-market cycles Enterprise 2.0 Enterprise 1.0 Transparency Need to know

14. Information system and technology Open Closed/ proprietary standards Enterprise 2.0 Enterprise 1.0 Information systems are emergent Information systems are structured and dictated On Demand Scheduled

15. Information system and technology Folksonomies Taxonomies Enterprise 2.0 Enterprise 1.0 Офисные приложения “ Google Docs ” Офисные приложения “ Microsoft Office ” RIA, Web 2.0 Desktop, intranet portal

19. Enterprise 2.0 Map

21. Twitter humor