The games are digital electronics, but the business model of the games is analog." That is Ricardo Cavallini, columnist for Webinsider, site specializing in technology and marketing. According to him, the industry of games will have the same challenges and concerns that have arisen in other industries. As we said here in previous episodes, the columnist also said that "today is not dependent on studios to take a good music or publishers to take a good book, we will also not rely on producers to have good games."

1. Pod 18 – iPhone projected market of games
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By Geraldo Seabra*
The games are digital electronics, but the business model of the games is
analog. That is Ricardo Cavallini, columnist for Webinsider, site specializing in
technology and marketing. According to him, the industry of games will have the
same challenges and concerns that have arisen in other industries. As we said
here in previous episodes, the columnist also said that today is not dependent
on studios to take a good music or publishers to take a good book, we will also
not rely on producers to have good games. Predicting the columnist is in line
with the essence of ciberculture that, we are all in some way co-authors of
everything that is produced by the network. But even today, the market for
games revolves around a few companies, such as the old corporations call the
Culture Industry. Companies as well as the Rede Globo, for exampl