The document discusses the rise of the "Statusphere" which includes social media platforms with over 550 million users sharing over 30 billion pieces of content per month. It contrasts the Statusphere with the "Blogosphere" which indexes over 1 million blogs but has fewer users and less content shared. The document emphasizes that influence in the Statusphere will depend on being a creator, curator, or consumer of compelling content and connecting with audiences through one's social networks and interests. Effective social media strategies involve sharing relatable and helpful content that addresses people's pains and frustrations in order to spread virally and increase one's digital footprint and influence.

1. @briansolis TheBrianSolis BrianSolisTV

2. The Blogosphere vs. The Statusphereand the Future of Influence

4. Technorati indexes over 1 million blogs

14. The Statusphere

16. 550 Million Users

17. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month

18. ~125 Million Users

19. More than 100 million Tweets fly across Twitter every day

21. Empower the 3C’sCreator, Curator, Consumer

22. The 3 C’s of Information Commerce Creation Curation Consumption Elite Creators Curators Consumers

24. Content Creation in Perspective Micromedia Microblogs Blogs

25. 6 million users and 1.5 billion monthly pageviews

27. You are competing for the moment… And for the future

29. An Audience with Audiences

30. From Social Graph to Interest Graph

31. Source: KunalAnand

32. Content Context is King.

33. Social Graph Theory

34. Conversation does not displace content

35. By not publishing content, you’re marketing silence

37. Source: DaniellCorreia http://www.dragonsearchmarketing.com/blog/online-content-creation-still-rules/

38. Social Feeds = Content Discovery

39. I Tweet Therefore I am… Altruism vs. Self Actualization

41. Our actions equate to Social Currency

42. Content = Currency

43. A Credit Score for the Social Web

44. Influence is the New Metric for Social Stature

45. Influence…The ability to inspire desirable and measurable action and outcomes

46. You are an Influencer…

52. No Blog or Social Profile is an Island

53. We Must Connect the Dots

54. Social Nicheworks

55. @armano

56. Cultivate Your Community

57. @gapingvoid Social Objects are catalysts for Engagement and Leadership

58. Paid Social Graph Word of Mouth Social Media Optimization Sponsored Syndication Banners SEO Sponsored Posts Paid Tweets & Posts Virtual Goods Value Ads Apps Likes The Social Media Ecosystem Widgets Broadcast Brand Empathy Relevance Video Retweets Sharing Trending INFLUENCE REFERRALS Podcasts Tweets Images Tabs Shares Story Check-ins Updates Content Marketing Wall Posts Blogs Tweets Posts Livestreams Video Search Engine Optimization Owned Earned Viral Interest Graph Participatory

60. What makes content compelling Relatable Helpful, useful, and entertaining Personify the brand Convey empathy and direction Address pains and frustrations Gripping Spotlight customers and real world solutions

61. Increasing Your Digital Footprint

62. Syndicating Social Objects Social Object www.com

63. Social Syndication: Translation vs. Localization

65. “Creating relevant, sharable content needs to be part of the overall marketing strategy, as it is an important vehicle for Word of Mouth”

67. Social Media Optimization

68. Links

69. We can not measure what we or they do not value

70. May I Have Your Intention Please?

72. change cause build inspire I want to something… organize sell raise discover

73. RRS Relevance.Resonance.Significance

74. Micro Disruption Theory & The Social Effect Attention Aperture Update Disruption Point Social Hooks Time Resonance and Reach

76. #Engage This is your time to lead…not follow