Mike Dicks represents digital content producers and deals with digital market issues. He discusses the concept of multi-platform content and how stories and narratives can be extended across multiple platforms like TV, web, and mobile. He provides examples of successful multi-platform projects and examines questions around who commissions, produces, and owns the customer across different distribution platforms and contracts. His role at the organization is to provide advice to members, lobby the government on issues, and support the growth of the digital content business industry.

2. digital

3. Building a world class content sector for the digital age

4. Mike Dicks Senior Policy Executive Digital 0770 302 0847 mike@pact.comwww.twitter.com/mikedicks

6. poacher turned gamekeeper?

7. producer

8. broadcaster

10. What we do Member organisation Represent screen-based production companies Free legal and commercial advice Negotiating fairer rights, better terms Lobbying government Support business growth

11. My role Represent digital producers Deal with digital market issues

12. multi-platform cross-platform transmedia digital multi-media interactive 360 degree

13. it’s not so new....

20. What do we mean by multi-platform content?

21. Platforms and Narratives

22. What’s Converging here? “ Convergence is a cultural, rather than technological, process. We now live in a world where every story, image, sound, idea, brand and relationship will play itself out across all possible media platforms. Henry Jenkins, MIT – Convergence Culture ”

23. Is it about Gadgets? =

24. Is everything becoming interactive? OPEN KOOL KIDS GADGETIERS GENERATION CHASM? CONTENT ACCESS MASSIVE PASSIVES 2012 2006 LIMITED PASSIVE INVOLVED CONSUMER MEDIA CONTROL SOURCE:

25. 50+ Million users$400k Revenue

26. 80 +Million users$100+ Million revenue

27. mainstream

28. Multiplatform M&L? ? 1954 2006

29. $17.5 Billion?

31. Platforms and Narratives story Interaction Promotion extension distribution brand

32. licensing + editorial

33. What works?(editorial)

34. Dr Who

35. Britain from Above

36. 1066

37. Landshare

38. ÁguilaRoja (Red Eagle)

39. Embarrassing Bodies

40. Castigo Final – (Final Punishment)

41. The Big Issue

42. Thumb Wars

43. Wannabes

44. Who’s buying it?

45. Who is commissioning? (UK)

46. Who else?

47. Who’s making it?

48. The agencies

53. Who owns the customer?

54. Chain of Contracts #1 Broadcaster TV Producer Digital Agency

55. Chain of Contracts #2 Broadcaster Vehicle TV Producer Digital Agency

56. Chain of Contracts #3 Broadcaster TV Producer Digital Agency

57. Chain of Contracts #4 Broadcaster Digital Producer

58. The Contracts

59. plans

60. define

61. advice

62. contracts

63. rights

64. deals

65. Lobbying

66. BBC

67. ITV, C4, Others

68. Government

69. New broadcasters?

70. Standards

71. Training

72. Business

73. Intellectual Property

74. Skillset

75. Markets

76. Key markets

77. Mentors

78. Standards

79. Support

80. Summary Advice Lobbying Training Markets = mature business