1. Presentation on
Product Profile of Blaze Automation
Arjun Valluri
Managing Director
&
Sridhar Ponugupati
CEO, Blaze Automation
ceo@blazeautomation.com

2. Presentation Agenda
1. Brief Introduction to Blaze :
> History and People
> Product Profile and Life Cycle of Products
> Projects and Clientele
2. Future Plans of Blaze
3. Conclusions

3. History
• Founded in 2006 – in a Research lab in IIITH, IET
• Registered under ROC as a Private Limited
Company in 2007
> Embedded systems based company
> Initial concentration : Design of integrating units with various
standard security and automation equipment.
Grown-up : Comprehensive Security and Automation Manufacturer
> Experience: First security project with RBI Printing press of Mysore.
> Success story: Fullerton credit company security Alarm system –
900 units integrated to a single call centre.
> Associated with Microsoft Innovation Centre, Technology
Development Centre, Labs at IIITH, JNTU etc..

4. People
Nagarjuna Valluripalli – Managing Director
Nagarjun served as the Founder, Chairman, President and Chief Executive Officer of
Intelligroup, Inc .
Throughout the years, Nagarjun has received various awards such as:
*NJ Fast 50 awards in the years 1995,1996,1997
*NJ Fast 500 award in 1999, NJ Entrepreneur of the Year Finalist in the years
1995,1996,1997, NJ Ernst and young Entrepreneur of the Year Winner in 2001.
*Var Business 500 Awards in 2000,2001,2002, Young Presidents’ Organization, Inc. In
2003,Recipient of Ronald Reagan Technology Award from the World Business Forum
for 2004.
Responsible for Industry out reach, Active member of Ideation team
of Blaze and expert in product conceptualization.

5. People
Dr. Dave Irvine Halliday – Director
Founder of NGO: “Light Up The World (LUTW)” (1997) LUTW has facilitated
affordable Solid State Lighting systems in 53 countries.
Founder: “Visionary Lighting & Energy India Pvt. Ltd. (VLE)”
Professor Emeritus University of Calgary: Projects with Univ. of Calgary & Mount
Royal University (Canada), and BVRIT (Hyderabad).
Awards: Two dozen including - Rolex Laureate 2002, Tech Museum Laureate 2002,
Saatchi and Saatchi Laureate 2003, Meritorious Service Medal (MSM), Gov. of
Canada (2005), Honorary Doctorate, Aberdeen University, Scotland (2006), K. Y. Lo
Medal of the Engineering Institute of Canada (2008).
Expert in Power Electronics, Solar Photovoltaic Systems and LED
Lighting Systems desining

6. People
Sarada Akkineni – Director
Sarada brings over 10 years of management experience from flagship telecom
companies. Her experience spans a range of technologies including Broadband
Networking, Asynchronous Transfer Mode Switches, High speed Routers and
VoIP systems.
During her career she has held management positions at Lucent Technologies
and Net2Phone and started her career as a software engineer at Cisco Systems
and interned as a network engineer at Bell Labs.
Sarada Akkineni is currently responsible for managing hardware
engineering, software design and development of Blaze's Home
Automation Division.

7. People
Sridhar – Chief Executive Officer
Founder Member of Blaze Automation, IET, BVRIT – Innovation Centre (now
Microsoft Innovation Centre), ATL (Assistive Technology Laboratory), TDC
(Technology Development Centre).
Worked with Microsoft and IIITH on Digital Inclusion project for design of
Telemedicine equipment.
IEEE’s Innovative circuit designer award, Faraday Award from IEEE for Solid state
Lighting, Top 20 Programmers in world by Microsoft in 2005 through WESC,
Sridhar is currently responsible for Business Development , Ideation , and
Industry out reach for Production and other strategic partnerships.
Job profile also includes, managing hardware engineering, software design
and development at Blaze.

8. Important Milestones and Achievements
June 2006 : Participated and Stood in TOP 20 among 4000 Teams participated
for Windows Embedded Challenge 2006 conducted by Microsoft,
Seattle, USA. For the design of Pollution Buster.
July 2006 : Collaborated with Institute for Electronic Governance for training
programs in Advanced Embedded Systems for the JKC initiative.
Oct 2006 : Executed LUTW’s WLED installation project in various parts of India
Feb 2007 : Won National Science Foundation award for the design of Multi -purpose
ROBOTIC platform for rescue operations.
Jun 2007: Listed in TOP 200 for Imagine Cup – Korea in 4 divisions.
.

9. Important Milestones and Achievements
Dec 2007 :Completed Implementation of Zigbee based WSN for Security and
Safety Applications.
Dec 2007 : Executed/ Installed Security Alarm system Project in about 900
branches of Fullerton India Credit Company in less than 2 months.
June 2008 : Successfully completed the Advanced Perimeter Security System
design & Installation at Currency Printing Press of RBI, Mysore,India
Jan 2009 : Delivered MO-TXT to Peter GOOD Man Co, Australia
Feb 2009 : Collaborated with Light Up the World Foundation and VLE India for design
of Worlds high efficient electronics for White LED lighting systems.
July 2009 : Blaze’s Project was nominated and achieved “ INDIA’s First
Platinum Green Home Award” from IGBC, India.

10. Important Milestones and Achievements
Aug 2009: Completed manufacturing of BACNET enabled Security Gateway in India.
Sep 2009: Achieved 92.7% efficiency in driving 1 Watt LED through DPMS.
Nov 2009 : Manufactured first Indigenous Complete Home Automation System.
Nov 2009: Participated in CPSE - 2009 at Shenzhen as the only Indian HA company.
April 2010: Finished the Design of SSR based Lighting Gateway through Zigbee.
Nov 2010: Development of Indigenous Multi zone Audio System
May 2011: Implementation of IPAD based Home Automation System
Nov 2011: Design and Development of Distributed Video Server and Client System
Jan 2012 : MNRE ready Solar Home Lighting System , Lantern Design

11. Product Profile
4 Broad Categories
• Home/ Building / Office Automation
• Security and Surveillance
• RFID Technology
• Embedded Systems Engg. Services

12. Product Life Cycle

13. 7 Stage Life Cycle
1. Ideation
2. Architecture / Design
and Documentation
7. Marketing
and Sales 3. Testing and
Quality Control
6. Production
4. Standardization
5. Enclosure designing

14. 4 Stage
implementation
Strategy for every Task

15. Product Life Cycle at Blaze
1. Ideation
Concepts to
Reality

16. Product Life Cycle at Blaze
2. Architecture / Design
and Documentation
Accelerated
Sample production

17. Product Life Cycle at Blaze
3. Testing and
Quality Control

18. Product Life Cycle at Blaze
4. Standardization
5. Enclosure designing

19. Strengths
1. Ideation
2. Architecture / Design
and Documentation
7. Marketing
and Sales 3. Testing and
Quality Control
6. Production
4. Standardization
5. Enclosure designing

20. Present Focus
1. Ideation
2. Architecture / Design
and Documentation
7. Marketing
and Sales 3. Testing and
Quality Control
6. Production
4. Standardization
5. Enclosure designing

21. Product Profile – More Details with
Application Examples

22. Product Profile – Automation
• Automation:
Home, Building and Office Automation
> Occupancy based Lighting and Daylight harvesting
> Lighting and Air-conditioning system control
> Appliance Control
> Smart Metering – Energy and Water consumption
> Distributed Audio and Video
> Home Theatre Automation
> Fingerprint Access control and Security Alarm integration
> Irrigation control, Swimming Pool Automation, Gate control ..

23. Automation
Home Automation
Smart Home Packages
Multi-zone Audio
Distributed Video
Home Theatre system
Touch Switch boards
Automated Gates
Home Security and VDP
CCTV surveillance

24. Demonstration -1
Controls :
1. Lighting – Mood & Scenario
2. Fans – Speed and On/OFF
3. Air-conditioning Systems
4. Security Alarm System
5. Surveillance
6. Multi- Zone Audio
7. Distributed Video
8. Drapes / Curtains
9. Energy Mgt – Sensor lighting
10. Appliance Control
11. Telephony Systems
12. Presets
13. Energy Efficient Generator mgt
14. intelli Solar Power Harnessing

25. Demonstration -2
Multi Zone audio System
1. 8 Zone System
2. Selection of song and zone
3. 12 quick time Equalizers
4. Up-to 4 Effects
5. Real Time switching b/w
zones
6. Repeat and Shuffle
7. Multi – level Search

26. Demonstration -3
1. Total Home Control
2. Intuitive User Interface
3. One page user Manual
4. Fail safe Architecture
5. Redundant Architecture
6. Control from anywhere
7. Multiple clients enabled
8. Co-exists with Manual system

27. Automation -
Application Areas in various other segments
Building Automation Office Automation
HVAC Control Conference Room solutions
Occupancy based Lighting
A/V Distribution
and Daylight Harvesting
Distributed A/V solutions Asset tracking
Access Control, Time and
Utility metering and
Attendance
Management
Industry specific process
Asset Tracking using RFID Automation
Access control and security Energy management
Structured cabling Work force monitoring
Energy auditing and
Parking Management renewable incorporation

28.  Parking
RFID
 Moving In/Out
GPS based Systems
Facilities
 Information Management  Video Streaming
 Services of selected zones
 Users viz., Car Parking
 Child Tracking
Catalog
Integrated Township Security
Management
Management System
 Maintenance
 Requests
 Issue Tracking
 Administration
Home
BMS
Automation
 Video Door Phone
 Biometric Access
 Remote
Controlled Switches
Club House
Commercials
Touch Screens Management
Protocols
 Office Spaces  Yoga & Meditation hall
 School  Gym
 Hospital  Spa with Jacuzzi
 Shopping Mall  Billiards / Pool
 Food Court  Skating Rink
 Service  Swimming pool
Apartments  Amphi-theatre
 Multiplex  Star Hotel..
Confidential | BLAZE,

29. Home Automation
User Interface Design Capabilities
Windows Desktop / Tablet
Windows 7 mobile devices
Apple IPhone, ITouch, IPAD etc..
Android Mobiles and Tablet devices

30. Home Automation
Products and Enclosures
1. Home Automation Server – 1 (Basic server with wired connectivity through RS 232/
485 interface / Zigbee connectivity / Wi-Fi Built-in / )
Devices to be used with:
a. Switch boards and RS 485 I/O module
b. Dimmer module
c. Analog input module
d. PLC’s
e. AC controls, External relays control, pool controls etc…
2. Home Automation Server – 2 ( With Built in Multi zone 4 / 8 channel Audio
connectivity , Multi-zone Video Distribution system, RS 485 / 232 / Zigbee / Wi-Fi
Built-in / )
Devices to be used with:
a. Power Amplifier and Audio Server with processing unit.
b. RS 485 I/O module
c. Dimmer Module
d. PLC’s
e. AC controls, External relays control etc…

31. Home Automation
Products and Enclosures
3. Multi zone Video Distribution System – For Home Theatre system and Multi zone Video
distribution of the Repository + through external readers / Players + Memory devices + Wi-
Fi.
Devices to be used with:
a. Projector control
b. Power Amplifier control
c. Video Source control
d. Drapes control through a single system
e. Lighting control in the Home theatre area
4. Home theatre System with Wi-Fi control for IPAD / ANDROID phone / Windows Mobile
control.
5. I/O board for control of the following:
Lighting, Fans, Dimming, Motion sensor i/p’s , switch i/p’s Motors,Drapes, Pools, electrical
equipment etc..
6. Switch boards with fan speed controlling.
7. Switches with just ON / OFF type controlling, Dimming, Fan speed control

32. Enclosures Identified
Multi - Zone Audio Server

33. Enclosures Identified
Advanced Home Automation Server

34. Enclosures Identified
I/O module and Dimmer control units

35. Automation
Occupancy Based Lighting Systems
Provide light when and where it is required – an egress path for late night workers
eliminates unnecessary energy usage after hours.

36. Automation
Occupancy Based Lighting – Sensors
Energy Savings
Private office 13–50%
Conference room 22–65%
Classroom 40–46%
Restrooms 30–90%
Corridors 30–80%
Store areas (including warehouses) 45–80%

37. Automation
Occupancy Based Lighting
– Day light Harvesting
Components
1. Sensors
(PIR, Ultrasonic, Dual
Tech, Microwave)
2. Controllers, Dimmers
etc..

38. Home Automation System – Real Time Energy Consumption monitoring
www.blazeautomation.com

39. Automation
• Touch based Switch Boards and Sockets product suite

40. Product Profile – Security
• Security and Surveillance :
> Security alarm System and Sensors
> Security Call centre software for monitored security systems.
> Smoke and Fire Alarm Systems
> Video Door Phone System
> CCTV systems (Integration with Third party Hardware)
> Solar Power Fencing System with CMS integration

41. Security Alarm Systems
13 Versions with PSTN, GSM/GPRS, Wi-Fi ,
TCP/IP , RS232 , Rs485 , Zigbee connectivity
and
Security Call Centre Infrastructure – 10K systems
Features
 100% Wireless Configuration
 Installation by DIY (Do It Yourself)
 Convenient Operation by Remote Control
 Easy to Upgrade / Easy to Relocate
 No Component Loss Danger
 Phone Line Cut Alarm
 No Component Loss Danger
 Auto Dialing and High – fidelity Voice Message Playback on intrusion
and many more……

42. Security Alarm Systems
ARM/ DISARM control Remote Site monitoring
High Fidelity Voice playback
through Remote Key fob through Telephone
at the time of
Intrusion
Built In Self Test and Remote PSTN Telephone or 100% Do It Yourself
Watch Dog Timer enabled Mobile based Control configuration and Installation
Multi User Control Enabled Wide Range of Hooter Selection
for Various application areas PANIC and MEDICAL Emergenc
enabled

43. Security Alarm Systems
ARM/ DISARM control Remote Site monitoring
High Fidelity Voice playback
through Remote Key fob through Telephone
at the time of
Intrusion
Built In Self Test and Remote PSTN Telephone or 100% Do It Yourself
Watch Dog Timer enabled Mobile based Control configuration and Installation
Multi User Control Enabled Wide Range of Hooter Selection
for Various application areas PANIC and MEDICAL Emergenc
enabled

44. Security Alarm Systems
ARM/ DISARM control 100% Do It Yourself
High Loudness configuration and Installation
through Remote Key fob Built In Hooter
Standalone – Low Power Consuming – Affordable

45. Security Alarm System
- Accessories
Wireless Shutter Wireless PIR Motion Wireless Vibration and
open Sensors Detector Wireless Glass Break Detectors
Wireless PIR Curtain
Sensors Wireless Smoke and Gas Wireless high Loudness
Leak Detector Siren module
Also we are providing Wireless Heat Detectors, Gas Cut Off Valves, IR beam sensors and
Pet Immune PIR sensors etc…

46. Security Alarm Systems
Large Scale Customers:
Crestron, Clipsal, AMX, Honeywell, GE Security, Control
4, Z-Wave and many more existing players.
Application Areas
• Individual Homes as well as Apartments
• Gated Communities
• Small, Medium and Large Retail Stores
• Mints, Banks, Government Agencies and ATM centers
• Restaurants, Hotels etc..
• Schools[Examination Cell], Colleges etc..
• Temples and Endowment
• PCO’s , Internet Centers and Bakers/ Food courts
• Petrol Bunks, Large Storage spaces, Jewelers Stores etc…

47. Perimeter Security System – Solar Power fencing with CMS

48. Solar Power fencing with CMS – RBI Printing Press, Mysore

49. Solar Power fencing with CMS – RBI Printing Press, Mysore

50. Product Profile – Details (RFID Technology)
• RFID
> Labels of Different Configurations for various Applications
> Application software for Handheld and Fixed readers of
Motorola and other makes.
> Solutions for inventory management and other track and Trace
Applications
Material Handling Packing ,Tagging and Storage Dispatch management
Verification and Sample Testing Warehouse Management

51. RFID - Components

52. RFID Application
(APHMHIDC drug stores)

53. RFID Application
(APHMHIDC drug stores)

54. RFID Application
(APHMHIDC drug stores)
RFID
Inlay
RFID Inlay
Fixed Tag reader Setup converted to Label

55. Real Time Patient Tracking - RFID Application
Active RFID TAG
www.blazeautomation.com

56. Product Profile – Embedded Systems
• Embedded Systems and other Product Design Experience
> Solar based LED Lighting (Charge Controllers, LED drivers for various
Luminaries, LED Flash Lights / Torch)
> Vehicle Immobilizers
> GPS vehicle and Assert Tracking systems
> Metering (Energy, Water, fuel consumption) interfaces to Cloud
> LED display boards
> Advanced Street Lighting Management system
> Zigbee based Energy meters, Wireless Sensor Networks for monitoring and
Control
> Asset Monitoring and control through Cloud
> Micro Hydro Power Plant Automation (MSME funded project)

57. Cell Phone Tower Monitoring System in Cloud
Aims of this System:
a. Power Supply monitoring (UPS (Battery),
Generator Fuel consumption and Mains
failure)
b. Alarm Monitoring and Reporting
c. Power Usage in Shared sources
d. Data Logging for vital Parameters and
Alarms
e. CCTV Surveillance and Imaging of
abnormalities
f. Access control for Authorized persons

58. Cell Phone Tower Monitoring System – Google Map’s
Alarm:
Begumpet Airtel Tower
Mains Failure @ 12:30 on feb 24
Battery 10 voltage : 11.5 Volts
Generator Fuel mismatch

59. High Efficiency LED Torch Light - Trailblazer

60. VLE’s MNRE WLED Home Lighting System
3watt Lamp
– CREE Q5, 250 Lm net o/p
CCU with Equalizer and low
operation current in times of idle

61. VLE’s WLED Home Lighting System

62. LED Lighting Controllers and Turnkey solution (Excess, Novotel)

63. Sensor Network for Patient Health Monitoring

64. Sensor Networks – Health care Scenario

65. WSN in Agriculture

66. Outcome is the Effort of
Employee strength since Inception
and Man hours spent
60
50
490 K
40
30
20 Man hours spent
10
0
Man power
2006 2007 2008 2009 2010 2011

67. Projects and Clientele
• RFID projects (APMSIDC, American Airlines and
Bluedart )
• Home Automation (few homes in Hyderabad)
• Security (Advanced Solar power fencing using CMS
integration, ACC cements Surveillance)
• Cloud Computing based Projects (Generator
monitoring, DC and AC energy metering, UPS health
monitoring etc..)
• Solar based LED Lighting projects for LUTW and VLE

68. Clientele

69. Future Plans of Blaze
Short Term Plans (by the end of 2012)
 Manufacturing of Touch enabled switch boards
 Manufacturing of Occupancy based lighting products
 Prototyping of Home automation Products.
 Security Alarm system model 0 ,1,2 in stand alone mode Manufacturing
 Establishing and Managing dealer network across India and Abroad.
 Establishment of Hong kong Office for international sales
Long Term Plans:
 Home Automation Product line manufacturing
 Multi zone Audio and Video based systems manufacturing
 Home Theatre system Manufacturing