1. C O N T A C T P R O F E S S I O N A L P R O F I L E
A driven enthusiastic communication professional with
 the ability to hold many perspectives and thinking increative solutions
 affinity indeveloping, placing and accompanying marketing programs
 broad experience in all strategic, creative and logistics aspects of communication
 people manager who radiates optimism and has a positive impact on the
environment
 the drive to connect people, businesses and trends
 a belief to embrace the (cultural) differences and seeing change as an opportunity
 good head for figures
 results driven
 German as second language
E M P L O Y M E N T H I S T O R Y
20 years of work experience in
 Developing and elaborating marketing and communication strategies
 Developing and monitoring corporate identity and media policies
 Enhancing the dialogue, understanding and commitment amongst stakeholders
 Integrated marketing, positioning and image aspects
 Sparring partner for management team(s) andmunicipalities
 Employing anoptimum communication mixand ensuring high-quality execution of
communication plans
 Online branding campaigns and social media
 Drive and manage crisis/issues andemergencies
 Act as a spokesperson for the company
 Organizing events and media contacts
 Briefing and managing communication agencies and other suppliers
 Managing and controlling communication budgets up to €10 million
 Market research
I am familiar with business to business, consumer advertising and corporate
communication. Besides the work experience listed above, I have alsoperformed the
following special tasks at various employers.
E D U C A T I O N
E X P E R T I S E
Nyenrode Business University
DIGITAL MARKETING STRATEGIE & SOCIAL MEDIA
2015 – 2015
Maastricht University
Marketing & Finance
1990 – 1996
Katholiek Gymnasium Rolduc
Economics, Chemistry, Mathematics, Physics, Biology,
English, Dutch, Latin
1984 - 1990
BLANCHE
JANSSEN
M a n a g e r E x t e r n a l R e l a t i o n s a n d B r a n d
c o m m u n i c a t i o n A R L A N X E O
B J
CV
BJMC Janssen
Maastrichterlaan 106, 6191 RT Beek
+31 6 1209 5134
blanchejanssen@hotmail.com
https://nl.linkedin.com/in/blanche-janssen-
65100311
Date of birth: 04-07-1972
External Communication
Marketing Communication
Online Marketing
Corporate Communication
Crisis Communication

2. E M P L O Y M E N T H I S T O R Y ( C O N T I N U E D )
ARLANXEO | Manager External Relations and Brand communication
(Joint venture of LANXESS and Saudi Aramco)
Geleen / August 2010 – present
Communications Manager
 Managing all global market communication for ARLANXEO
 Managing all global external relations for ARLANXEO
 Developing and execution of market/product communications
 Positioning of ARLANXEO brand in the new environment
 As head of communications inThe Netherlands managing all communication
activities for ARLANXEO in The Netherlands
 Planning and execution of integration communication towards employees
3W | Marketing Communications manager
Maastricht/2006 – 2009
 Responsible for the marketing communication for one of the most imposing urban
developments in the Netherlands, Belvédère Maastricht (280 hectares)
 Project consultant: Entre Deux and Mosae Forum, Maastricht
Palladium, Hoogveld and Gardenz, Sittard-Geleen
Maasboulevard and Lohofstraat, Venlo
Strijp-S, Eindhoven
BOVIL | Account manager (Advertisement agency)
Maastricht /2003 - 2004
Customer: DSM, AZL, Mercedes Benz, Provincie Limburg, Q-Park,
Gemeente Maastricht, Rockpanel, DOC Roermond, Circle Software, Neptunus.
McCann-Erickson | Account manager (Advertisement agency)
Amstelveen / 2001 – 2002
 Responsible for the direct marketing strategies and CRM projects for Opel,
Microsoft, Agis Zorgverzekeringen and Tourism Ireland
 Execution of members’ magazine for Rabobank
R E F E R E N C E S
S K I L L S
A C H I E V E M E N T S
T R A I T S
RADIATE OPTIMISM
Use my energy to make this world a better place
HARD WORKING
9 to 5 is not my standard
FLEXIBLE
Change is an opportunity
PASSIONED & DEDICATED
Both business as private
EMPATHY
Embracing the (cultural) differences
CREATIVE
THINKING
SPOKESMAN CONNECT ING
PEOPLE
RESULTS-
ORIENTED
HANDS ON ENGLISH
AND GERMAN
I N T E R E S T S
ARLANXEO
CHRISTIAN WIDDERSHOVEN
CEO ARLANXEO Netherlands B.V.
Head of BU Keltan Elastomers
Contact info available on request
DSM DYNEEMA
DANIEL TAYLOR
Marketing Manager
Contact info available on request
CHANGE MANAGEMENT
Generating internal pride after several mergers;
Integrating trends in the existing business
COMPANY & PRODUCT BRANDING
Connect internally and differentiate externally
COMMUNICATION PLANT CLOSURE
Handling a very sensitive topic well
PRESS EVENTS AROUND THE WORLD
Organizing customized media events worldwide