IMS offers an intelligent traffic monitoring system that uses crowd-sourced cell phone location data to provide real-time traffic information across large regions. This solution helps reduce traffic congestion, travel time, greenhouse gases, and distracted driving for municipalities, businesses, and individuals. IMS currently has demonstration projects underway and aims to provide traffic planning tools, mobile apps, and an in-vehicle connected platform to drivers across Ontario once agreements with provinces and municipalities are in place.
2. IMS stands for Intelligent Mechatronic Systems
this translates into intelligent transportation solutions
...with the operative word being ‘intelligent or intelligence’
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3. Needs and Benefits
IMS traffic intelligence is a real-time, traffic solution that reduces:
– Traffic congestion
– Time spent on the road
– Greenhouse gases
– Distracted driving
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4. Outcomes
Provincial/Federal Municipalities Businesses Individuals
• Economic • Intelligent urban • More • Less time
growth planning with productivity commuting
real-time and
• Attract business historic data • More time with • Less frustration
and businesses clients and stress
• Contingency
• Create more planning • Lower operating • Fewer accidents
jobs costs
• Emergency • Lower fuel costs
• Greenhouse gas services and • Greener
reduction enforcement operations • More family and
leisure time
• Evacuation • Less stress on
simulations employees • Richer lives
• JIT deliveries
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5. Quick Facts About GTA Traffic Congestion
71% $3.3B
WORLDWIDE RANK BASED
ON CONGESTION
PERCENTAGE OF COMMUTERS IN GTA COST OF LOST PRODUCTIVITY
STILL DEPENDANT ON THE CAR AS THEIR PER YEAR AS A RESULT OF
PRIMARY MEANS OF TRANSPORTATION TO
AND FROM WORK
TRAFFIC IN TORONTO ALONE.
OECD REPORT 2009 OECD REPORT 2009
80:00
AVERAGE DAILY COMMUTE
BY GTA RESIDENTS
1,262 KM
AVERAGE DISTANCE TRAVELLED
SCORECARD ON PROSPERITY 2011: TORONTO BY ‘ TORONTONIANS’ PER YEAR
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6. What’s the Big Idea?
• IMS has a unique traffic monitoring system that can light up the entire province and beyond.
• IMS measures traffic speed and congestion via crowd sourcing cell phone signals.
• IMS’ solution leverages more nodes than any other solution out there (4 billion pings per day
from the carrier network). IE: More nodes = higher traffic resolution at any given time.
• IMS’ IP allows it to determine traffic flow across an entire province (or country) without the
high capital costs of traditional traffic data collection methods.
• IMS has received significant praise from traffic experts globally (Dr. Basir, Founder and CEO, is
a recipient of the Premier of Ontario’s Research Excellence Award).
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7. What are the manifestations?
Today:
- Real time data for trial among municipalities
After Provincial/Municipal Purchase:
- Actual data from IMS Traffic Intelligence for planning purposes
- PC and mobile portal for all Ontario drivers
- Free downloadable app for all drivers
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8. Where’s the proof?
Real-time Demo: South-Western Ontario, GTA to Windsor
Bruce Zvaniga
• Director at ITS-STI Canada
• Member of Traffic Signal Systems Committee (AHB25) at Transportation Research Board
• Past Manager, Urban Traffic Control Systems at City of Toronto
• Acting Director, Traffic Management Centre at City of Toronto
• Manager, North & West Traffic Regions at Municipality of Metropolitan Toronto
Current: Director of Transportation Services at City of Burlington Ontario
Region of York
Case Study: Canadian Blood Services
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9. Launch Live Demo of GTA
www.intellimec.com/traffic
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10. Traffic Intelligence and the
IMS Connected Car Platform
• Human machine interface designed for
drivers – powered by voice.
• Apps and on-demand content including
email, texting, calling, calendar, weather and
news.
• ‘Walk-up connectivity’ to your smartphone,
so you can leave it in your pocket while you
drive.
11. Summary of Key Points
• IMS Traffic Intelligence is real-time solution for
businesses, municipalities and ITS Groups.
• Intelligent data is the single most important step to
reducing traffic congestion in the short and long-term.
• Reducing traffic means:
– Greener driving
– More productive economy
– Less accidents and time spent on the road
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12. IMS Highlights
• Founded in 1999
• HQ in Canada with three sales offices in the United States
• Strong links with University of Waterloo
• Leading Supplier in Usage Based Insurance and Fleet Solutions in North America
• More than 100 ‘connected vehicle’, driver analytics and vehicle safety patents
• ISO 9001/14000 certified
• Member of ITS Canada, Connected Vehicle Working Group, APMA and ngConnect
IMS HQ (Waterloo)
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13. IMS Vision
IMS is extending connectivity to the 3rd most important
place in most people’s lives – their car.
Connectivity to the Home Connectivity On-the-Go and in the Office Connectivity to the Car
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14. Thank you for your time and interest in IMS Traffic Intelligence.
Blair Currie
Vice President, Marketing
Mobile: 416 529 7776
Work: 519 745 8887 x4310
Email: bcurrie@intellimec.com
www.intellimec.com
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16. IMS unlocks the digital potential of cars through:
HMI
+ M2M
+ Informatics Data (Intelligence)
______________________
A 360 ○ connected car platform.
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17. Our 360○ Ecosystem
Back-end Applications and
Driver-Centric Personalization Services
Human Machine Interface
(HMI)
Over-the-Air,
In-Car Applications and Services
Seamlessly
Integrated Partners
Machine to Machine
(M2M)
Services
Vehicle to Infrastructure (V2I)
Vehicle to Vehicle (V2V) Application Hosting and
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Infrastructure
18. IMS Grounded in OEM and Insurance Connected Car Solutions
• Pioneered safety technology including intelligent seatbelt reminder
systems, airbag deployment systems.
• Usage Based Insurance solution powers programs across 8 of the Top 25
Largest Auto Insurance companies in North America.
• Launched award-winning connected car solution for voice-powered apps
and services in time for hands-free legislation across North America.
• 100+ patents in connected car, data analytics, M2M and Human Machine
Interface technology.
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20. IMS in the Media
Over 200 Million Media Impressions Worldwide and Growing Over Last 24 Months
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21. Traffic Data Today
In-Ground Loop Sensors (Induction)
Pros:
• High accuracy
• Normally discreet/covert
• Day and night transition
Cons:
• High capital costs
• Low resolution
• Installation and maintenance requires
time and money and inconveniences roads
• Minimal coverage area
• Road damage and/or weather conditions can affect
the accuracy and lifetime of each ‘node’
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22. Traffic Data Today
Bluetooth® Enabled Loop Sensors
Pros:
• Wider coverage than single-point loops
• Above-the-ground access for installation
maintenance
Cons:
• Requires each car to broadcast Bluetooth signal
• New infrastructure of Bluetooth antennae required
• Lower-accuracy versus in-ground loop sensors
SOURCE: TDC TRAFFIC SYSTEMS
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23. Traffic Data Today
Smartphone Traffic Apps – Google Maps, etc.
Pros:
• Crowd-sourced data = wider coverage
• Leverages existing telco network
• Available to masses
• Consolidates incident report data
Cons:
• Non real-time/ long lag-time
• No historical repository
• Deployment, resolution and coverage are all based on
consumer popularity – not something the City of Toronto
control
• GPS must be broadcasting at all times
• Limited to GPS-enabled phones
• Low fidelity as a result of crowd-patterns
• Lower-accuracy versus in-ground loop sensors
SOURCE: TDC TRAFFIC SYSTEMS
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24. Traffic Solutions Today
Traffic Cameras
Pros:
• Real-time data
• High accuracy
• Multi-lane views
• Above-the-ground access for
installation and
maintenance
• Minimal coverage to major
intersections
Cons:
• High cost for increased coverage
• Visual, non-numerical traffic data is
non-useable for urban planning
• Weather conditions can affect visibility
• Cameras are sparsely distributed
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