1. K12 Leadership Roundtable:Communication Jason Bedford Vice President Blackboard Connect

3. State of the market

4. Effective communication through multiple channels and strong integration

5. Measurement of your investment

6. Effective communication models

7. What are you doing?Agenda

8. Information Age Challenges Shrinking Distances Your story or message goes global within minutes Increasing Volume Harder to wade through the clutter for credible info Compressing Time Instantaneous reaction and expectations Multiple Messages Others overlap, amplify, extend and critique Compounding contacts Multiplying effect, wiki-news

9. What do Challenges meanfor schools? Harder to control your message Tougher to beat back rumors A story’s “shelf life” is longer Broader news reach (going global) Difficult to identify where opinions start News breaks faster and spreads farther Temptation to let loud voices rule the day More chances for inaccuracy to be repeated

11. District websites (18%)

12. Parent portals (15%)

13. Broadcast or automate phone messages (18%)

14. Personal emails or phone calls (13%)

15. 25% of administrators say communicating with parents is a challenge that keeps them up at night

16. 23% of administrators say engaging with parents is an important driver for student achievement and progression Opportunity to Connect with Parents Source: Project Tomorrow and the 2010 Speak Up Data

18. When asked what would be included in their ultimate parent portal, parents would like:

19. Access to curriculum materials or online textbooks to use at home (74%)

20. Information about their child’s workload (62%)

21. Emergency notifications (40%)

22. Child’s attendance information (26%) What are Parents Saying? Source: Project Tomorrow and the 2010 Speak Up Data

23. Community Portals in Play, But a Clear Desire to Expand Parental Access to Student Information Although the vast majority of respondents (89%) report that their district provides a web-based portal, respondents also report (93%) that their district wants to expand parental access to student data to drive parental involvement. Total % Agreeing Statement 89% 93% Strongly Agree SomewhatAgree SomewhatDisagree StronglyDisagree Source: Blackboard/Education Week Survey of Online Learning Preparedness (2010). n=1,890

24. Addressing School and District Challenges Opportunity Solution Increase parental involvement and boost student achievement Student Achievement Use communication to increase involvement from both parents and students in the educational process. Leadership Communication Simplify, improve and accelerate leadership communications Send messages directly to key stakeholders in their preferred communication mode and device. Ensure that communities are aware and informed Leverage the most comprehensive and proven message delivery infrastructure possible. Safety and Security Improve efficiency and greater funding opportunities Funding and Efficiencies Establish technology as a strategic resource for administrators, staff and students.

25. What Are Your Challenges?

27. BLOGS

28. COMMUNITIES

30. CONTENT

31. TOOLS

33. PEER-TO-PEER

34. MULTI-CHANNELSLESS RISK MORE RISK

35. How Can You Effectively Respond to Today’s District Challenges? Open lines of communication amongst parents, students, teachers and administrators Increase parental participation in district and school level activities Streamline communications to reduce costs Deliver real-time performance assessment Overcome language barriers by communicating in native languages COMMUNITY 11

36. Integrate All of Your Efforts

37. Integrated Solutions Blackboard Learn + Collaborate Blackboard Mobile Learn Multi-Modal Messaging Blackboard Mobile District

38. What Are You Doing?(ROI Handout placeholder)

41. INCREASED ENGAGEMENT

42. PARENTAL INVOLVEMENT

43. COMMUNITY INVOLVEMENT

44. SOCIAL MARKETING

45. DISTRIC ATTENDANCE IMPROVEMENTS

47. BLACKBOARD CONNECT HAS HELPED EXTEND COMMUNICATION DEEPER BY INCORPORATING SOCIAL MEDIA TOOLS INTO MESSAGING OPTIONS

50. ACCESS TO PERSONAL INFO

51. CUSTOMIZED COMMUNICATIONS

52. COMMUNITY OUTREACH

53. GENERAL REMINDERS

54. EMERGENCY NOTIFICATION

56. KEEPING STUDENTS AND STAFF SAFE DURING INCLEMENT WEATHER AND TIMES OF INSECURITY