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Top 10 Reasons
Why Business
Uses Social Media

April 2013




             © Black Dog New Media 2012
Believe it or not, there are still businesses out
there that are not engaging their audience
through social media.
Whether your business is B2B or B2C, social
media is a powerhouse that isn't going away.
Luckily, you can use that power to help build
your business in the following ways (and yes,
there are many more than these ten!)…




                                              © Black Dog New Media 2012
1.Build Your Brand

Interacting with others gives you an element of control
over what people think of you and your business
which can help with brand recognition.
People are always more likely to buy from a business
or brand they feel they know.




                                                 © Black Dog New Media 2012
2.Find New Prospects And Leads

Through social media, you can connect with potential
customers and clients alike. Via social media people
connect to your business because they like you and
want to hear from you.




                                               © Black Dog New Media 2012
3. Market And Competitor Intelligence

Knowing what potential buyers are talking about gives
you a huge advantage. When you know what they
want, you can tailor your business to fit their needs.
Find out what your competitors are doing and what
consumers think of the competition. If a rival is doing
something wrong, you can make sure you do it right.



                                                 © Black Dog New Media 2012
4. Build A Community

By building a community around your business, you
create fans that trust you and are loyal to you. And
the thing about great communities is that there are
always new people who want to join.




                                                © Black Dog New Media 2012
5.Give Your Business A Personality

You can use social media to give your business a
face. Not only can you be the voice of your brand, but
you allow your customers to have a voice. It's
genuine two-way communication.




                                                © Black Dog New Media 2012
6. Rank Better In The Search Engines

Create profiles on every major social media platform
and include a links back to your website.
Post enticing content often to create buzz for your
brand and increase website visits.




                                               © Black Dog New Media 2012
7. Network With Influencers In Your Industry

Do your research and find the right platform to
accomplish this for your business sector. Not only will
you get noticed, you could also gain some lucrative
business opportunities.




                                                 © Black Dog New Media 2012
8. Marketing

People are more likely to buy from you if they feel like
they know you. If you build a presence on popular
social media platforms, you will create a community of
consumers already pre-sold on buying your products
or services.




                                                 © Black Dog New Media 2012
9. Customer Service

Your customers are less likely to complain when they
feel they are dealing with people. Social media gives
businesses the opportunity to be more accessible and
available to their customers and demonstrate how
good they are at handling complaints.




                                               © Black Dog New Media 2012
10. Stay Connected

When things get hectic, it's easy to forget your target
audience and how to appeal to them. Constant
interaction with your market through social media is a
necessary element for a business to keep in touch.




                                                 © Black Dog New Media 2012
So there you have it. It’s not rocket science,
just basic good business practice.
And in most cases the reason for this not
happening is simple, a lack of planning and
forethought.
Social media strategies needn’t be overly
complicated or cost the earth. All you need is
to give it some time and maybe a little
advice…(ahem!)



                                           © Black Dog New Media 2012

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Black Dog New Media :: Top 10 Reasons Business Uses Social Media - April 2013

  • 1. Top 10 Reasons Why Business Uses Social Media April 2013 © Black Dog New Media 2012
  • 2. Believe it or not, there are still businesses out there that are not engaging their audience through social media. Whether your business is B2B or B2C, social media is a powerhouse that isn't going away. Luckily, you can use that power to help build your business in the following ways (and yes, there are many more than these ten!)… © Black Dog New Media 2012
  • 3. 1.Build Your Brand Interacting with others gives you an element of control over what people think of you and your business which can help with brand recognition. People are always more likely to buy from a business or brand they feel they know. © Black Dog New Media 2012
  • 4. 2.Find New Prospects And Leads Through social media, you can connect with potential customers and clients alike. Via social media people connect to your business because they like you and want to hear from you. © Black Dog New Media 2012
  • 5. 3. Market And Competitor Intelligence Knowing what potential buyers are talking about gives you a huge advantage. When you know what they want, you can tailor your business to fit their needs. Find out what your competitors are doing and what consumers think of the competition. If a rival is doing something wrong, you can make sure you do it right. © Black Dog New Media 2012
  • 6. 4. Build A Community By building a community around your business, you create fans that trust you and are loyal to you. And the thing about great communities is that there are always new people who want to join. © Black Dog New Media 2012
  • 7. 5.Give Your Business A Personality You can use social media to give your business a face. Not only can you be the voice of your brand, but you allow your customers to have a voice. It's genuine two-way communication. © Black Dog New Media 2012
  • 8. 6. Rank Better In The Search Engines Create profiles on every major social media platform and include a links back to your website. Post enticing content often to create buzz for your brand and increase website visits. © Black Dog New Media 2012
  • 9. 7. Network With Influencers In Your Industry Do your research and find the right platform to accomplish this for your business sector. Not only will you get noticed, you could also gain some lucrative business opportunities. © Black Dog New Media 2012
  • 10. 8. Marketing People are more likely to buy from you if they feel like they know you. If you build a presence on popular social media platforms, you will create a community of consumers already pre-sold on buying your products or services. © Black Dog New Media 2012
  • 11. 9. Customer Service Your customers are less likely to complain when they feel they are dealing with people. Social media gives businesses the opportunity to be more accessible and available to their customers and demonstrate how good they are at handling complaints. © Black Dog New Media 2012
  • 12. 10. Stay Connected When things get hectic, it's easy to forget your target audience and how to appeal to them. Constant interaction with your market through social media is a necessary element for a business to keep in touch. © Black Dog New Media 2012
  • 13. So there you have it. It’s not rocket science, just basic good business practice. And in most cases the reason for this not happening is simple, a lack of planning and forethought. Social media strategies needn’t be overly complicated or cost the earth. All you need is to give it some time and maybe a little advice…(ahem!) © Black Dog New Media 2012