A few tips to help improve your LinkedIn profile

1. © Black Dog New Media 2012
Managing your
LinkedIn Profile
June 2013
© Black Dog New Media 2013

2. © Black Dog New Media 2012
Tip #1
• Photos should always be professionally taken

3. © Black Dog New Media 2012
Tip #2
• Your Name should only contain your name

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Tip #3
• Your headline should be catchy and include
keywords you want to be found by

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Tip #4
• Make at least 500 connections

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Tip #5
• Add all relevant contact details & customise
your profile URL

7. © Black Dog New Media 2012
Tip #6
• Customise your website listings with terms and
descriptions that match your target audience

8. © Black Dog New Media 2012
Tip #7
• Use keywords throughout your summary and
profile

9. © Black Dog New Media 2012
Tip #8
• Write in the first person – engage with your
target audience

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Tip #9
• Add media-rich content to your profile

11. © Black Dog New Media 2012
Tip #10
• Make sure you have at least 10
recommendations (endorsements do not count!)

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Tip #11
• Update your status daily with content that
provides value to your target audience

13. © Black Dog New Media 2012
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