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Cloud computing - co daje firmie?
Behind Every Great Cloud…
…is a Great Network




Paul Gainham
Service Provider Marketing Director EMEA
Juniper Networks
What is Cloud Computing?
 Many Definitions

   “A pool of highly scalable, abstracted
   infrastructure, capable of hosting end-
   customer applications, that is billed
   by consumption. “ - James Staten,
   Forrester Research
 Terminology
    SaaS – Software as a Service
    IaaS – Infrastructure as a Service
    PaaS – Platform as a Service
    DaaS – Data as a Service


      Instead of owning IT – Rent it as you need it
Enterprise Explosion
   Function of new services, digital media,
   application design and deployment topologies
   Fueled by Moore’s law and ever increasing price                 522 EB

   performance
   Driving issues of managing massive                    15.8M
   performance and scale                                                      44 EB/yr
                                                     11.8M

      Servers in US1
      New Storage Shipped1 (per year)
                                                        522 EB
      Global IP Traffic (per year)

                                                             5 EB/yr
                         2.6M   54 EB      1 EB/yr




             1995                   2000     2005                           2010



  Complexity increases exponentially with scale
1Source:   IDC
Cloud Networking:
The Intersection of IP and IT
            Application Level SLA
Categories of Cloud Computing Service

                                   Process

                                   Content

                           Application/Software

                          Platform/Development
                  Middleware, DBMS, shared application services


                                Infrastructure
                     Networking, Compute, Storage, Facilities



Enterprise I.T.                                                       Operator’s
Organisation                                                      Cloud Infrastructure
Why IT Cloud Services?

Q: Rate the benefits commonly ascribed to the 'cloud'/on-
        demand model (1=not important, 5=very important)

                               Easy/fast to deploy                                            83.6%


                      Pay only for what you use                                               81.5%


                         Low monthly payments                                             77.9%


                   Less in-house IT staff, costs                                          77.5%


                  Offers the latest functionality                                         77.0%


                 Encourages more standard IT                                            73.3%


       Sharing systems/information simpler                                            67.2%


                                                     0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
                                                             % responding 3, 4 or 5

Source: IDC Enterprise Panel, August 2008 n=244
Why Not Cloud Services?

Q: Rate the challenges/issues of the 'cloud'/on-demand
           model (1=not significant, 5=very significant)

                               Security                                                        88.5%
                                                  Attributes requiring
                        Performance               A ‘Cloud Network’                            88.1%
                                                       Approach
                          Availability                                                 84.8%

          Hard to integrate with                                                      84.5%
                      in-house IT
          Not enough ability to                                                    83.3%
                       customize
             Worried cloud will                                               81.1%
                     cost more
       Bringing back in-house                                              80.3%
               may be difficult
             Not enough major                                74.6%
                  suppliers yet
                                           65%    70%        75%        80%           85%        90%
                                                        % responding 3, 4 or 5
Source: IDC Enterprise Panel, August 2008 n=244
A Hybrid World for Customers?

 Applications          Buy
 following the lead               Packaged
                                                    Hosted           SAAS
 of hardware and
                                “I buy off the
 networking                     Shelf and run    “I buy off the   “I buy from a
                                                 Shelf, hosted”      Vendor”
                                   Myself”
 Enterprise IT
 departments
 looking to
 complete 360                                       Hosted        Cloud Platform
 degree offer                    Home Built
                                                 “I develop         “I develop
                                “I develop and
 SP’s well placed                 Run myself”
                                               Myself and have    Myself and run
                                                   hosted          In the cloud”
                      Build

                              Premises based                                  Cloud
Use Case: Mogulus.com
 Mogulus is a live broadcast platform on the internet
 (cloud application player)
    Producers can use the Mogulus browser-based Studio
    application to create LIVE, scheduled and on-demand
    internet television to broadcast anywhere on the web
    through a single player widget.
 Mogulus is entirely hosted on Amazon Web Services
 (cloud infrastructure & platform customer)
 On Election night Mogulus ramped to:

    87000 videos @500kbps = 43.5 Gbps

    486 Channels: Amazon Web elastically provided the compute
    power and bandwidth to meet the increased demand
Cloud Infrastructure 2.0

                                Key Attributes of
 The Coming Network Evolution   Cloud Services
                                   Dynamic
                                   Transactional
                                   On Demand
                                   Virtualised
                                   Secure
                                Attributes that MUST
                                be delivered from
                                client – network -
                                application
Summary
 Cloud services
 proliferate as both
                                            Business Architecture
 public & private
 offerings
                                           Information Architecture

 Clouds require
 High Performance                   Information Systems Architecture

 Network &
 Security                                        Data Architecture
 Architectures                                                                      Remain
                                                                                   In house
                                    Facilities   Containers   Provision   OA&M
                                         Infrastructure Architecture
                                    Network Storage Compute Security

                                      Test          Dev         Prod      Admin




                       Public                                                         Private
                       Cloud/SaaS                                                 Cloud/SaaS
thank you

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Cloud computing - co daje firmie?

  • 2. Behind Every Great Cloud… …is a Great Network Paul Gainham Service Provider Marketing Director EMEA Juniper Networks
  • 3. What is Cloud Computing? Many Definitions “A pool of highly scalable, abstracted infrastructure, capable of hosting end- customer applications, that is billed by consumption. “ - James Staten, Forrester Research Terminology SaaS – Software as a Service IaaS – Infrastructure as a Service PaaS – Platform as a Service DaaS – Data as a Service Instead of owning IT – Rent it as you need it
  • 4. Enterprise Explosion Function of new services, digital media, application design and deployment topologies Fueled by Moore’s law and ever increasing price 522 EB performance Driving issues of managing massive 15.8M performance and scale 44 EB/yr 11.8M Servers in US1 New Storage Shipped1 (per year) 522 EB Global IP Traffic (per year) 5 EB/yr 2.6M 54 EB 1 EB/yr 1995 2000 2005 2010 Complexity increases exponentially with scale 1Source: IDC
  • 5. Cloud Networking: The Intersection of IP and IT Application Level SLA
  • 6. Categories of Cloud Computing Service Process Content Application/Software Platform/Development Middleware, DBMS, shared application services Infrastructure Networking, Compute, Storage, Facilities Enterprise I.T. Operator’s Organisation Cloud Infrastructure
  • 7. Why IT Cloud Services? Q: Rate the benefits commonly ascribed to the 'cloud'/on- demand model (1=not important, 5=very important) Easy/fast to deploy 83.6% Pay only for what you use 81.5% Low monthly payments 77.9% Less in-house IT staff, costs 77.5% Offers the latest functionality 77.0% Encourages more standard IT 73.3% Sharing systems/information simpler 67.2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% % responding 3, 4 or 5 Source: IDC Enterprise Panel, August 2008 n=244
  • 8. Why Not Cloud Services? Q: Rate the challenges/issues of the 'cloud'/on-demand model (1=not significant, 5=very significant) Security 88.5% Attributes requiring Performance A ‘Cloud Network’ 88.1% Approach Availability 84.8% Hard to integrate with 84.5% in-house IT Not enough ability to 83.3% customize Worried cloud will 81.1% cost more Bringing back in-house 80.3% may be difficult Not enough major 74.6% suppliers yet 65% 70% 75% 80% 85% 90% % responding 3, 4 or 5 Source: IDC Enterprise Panel, August 2008 n=244
  • 9. A Hybrid World for Customers? Applications Buy following the lead Packaged Hosted SAAS of hardware and “I buy off the networking Shelf and run “I buy off the “I buy from a Shelf, hosted” Vendor” Myself” Enterprise IT departments looking to complete 360 Hosted Cloud Platform degree offer Home Built “I develop “I develop “I develop and SP’s well placed Run myself” Myself and have Myself and run hosted In the cloud” Build Premises based Cloud
  • 10. Use Case: Mogulus.com Mogulus is a live broadcast platform on the internet (cloud application player) Producers can use the Mogulus browser-based Studio application to create LIVE, scheduled and on-demand internet television to broadcast anywhere on the web through a single player widget. Mogulus is entirely hosted on Amazon Web Services (cloud infrastructure & platform customer) On Election night Mogulus ramped to: 87000 videos @500kbps = 43.5 Gbps 486 Channels: Amazon Web elastically provided the compute power and bandwidth to meet the increased demand
  • 11. Cloud Infrastructure 2.0 Key Attributes of The Coming Network Evolution Cloud Services Dynamic Transactional On Demand Virtualised Secure Attributes that MUST be delivered from client – network - application
  • 12. Summary Cloud services proliferate as both Business Architecture public & private offerings Information Architecture Clouds require High Performance Information Systems Architecture Network & Security Data Architecture Architectures Remain In house Facilities Containers Provision OA&M Infrastructure Architecture Network Storage Compute Security Test Dev Prod Admin Public Private Cloud/SaaS Cloud/SaaS