"Semiotics" may seem to be an effete area of interest, and yet it is touching us all ever more, as we use the "signs" and symbols of social networks. How are these signs affecting our communication?

1. Katherine Watson
Coastline Distance Learning, Fountain Valley, CA
1
Imagine!
The signs, they are a-changing

2. Semiotics & change
Semiotics
Brief history of the science of meaning
American (Peirce), European (Saussure)
Ferdinand de Saussure’s theory
Applications
Utility
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 2

3. Accommodation to change?
Semiotics ….
“Classical”
Twenty-first century
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 3

4. Innovation: a new world order
Semiotics & the science of meaning
Le signe
Le signifiant
Le signifié
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 4

5. Signs of change?
Le signe (the sign)
In general: Sense impression > meaning
In the “classical” Saussurean sense
In the modern sense… a change?
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 5

6. New world order
Le signifiant, “signifier”
In the “classical” Saussurean sense
In the modern sense
Change?
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 6

7. New world order: The signifiant
Peirce’s three
Icon
Index
Symbol
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 7

8. Accommodation to innovation?
Le signifié, “the signified”
In the “classical” Saussurean sense
In the modern sense…a change?
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 8

9. Newer world order?
Epitome of modern-day sign = one thumb up?
the good side of this
the not-so-good side
the confusing/ambiguous/bad side
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 9

10. Accommodating the innovative
What’s happening?
How?
Where/among whom?
Why?
With what consequences?
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 10

11. New world order newly imagined
New cerebration
episodic + semantic memories = ?
New semiotics
the signe = signifiant + signifié + ?
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 11

12. Accommodating the new
Why is what’s happening happening?
Why should anyone care?
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 12

13. What’s “new”
Good, bad, ugly
Perspectives
Prospects
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 13