1. How do we see? 1 watson, coastline distance learning

2. Seeing what… how? 2 watson, coastline distance learning

3. How do we see the sites? 3 watson, coastline distance learning

4. How do we see… 4 watson, coastline distance learning

5. Seeing what… 5 watson, coastline distance learning

6. How do YOU see? Sequentially: Eyes move sequentially from one area to next, continuously reading within each. Circularly: Eyes scan as if drawing a circle Horizontally: Eyes move back & forth among contents; one area is looked at repeatedly within a short time. Quickly: Only scanning, without attention to detail. Rapid eye movements appear on eye-tracking maps. Title-attentively: Much attention paid to title & headers. Navigationally: Much attention paid to navigation bars; time spent reading navigation items. Vertically: Eyes move top-to-bottom and vice versa 6 watson, coastline distance learning

7. Web design for diverse minds For the holistic thinker Keep data in context Show everything Place things freely Harmonize foreground and background 7 watson, coastline distance learning

8. Web design for diverse minds… For the analytical thinker: Keep things clean & simple, not hidden in context Use major categories, buttons, hyperlinks Place things in accordance with desired sequence Concentrate on foreground 8 watson, coastline distance learning

9. What do you look at? 9 watson, coastline distance learning

10. What do you look at ? 10 watson, coastline distance learning

11. What do you look at? 11 watson, coastline distance learning

12. Consequences…. Now that you have seen, what are you going to do about it? watson, coastline distance learning 12