This webinar discusses the importance of using training videos for your employee training and development programs.

1. HARNESSING THE POWER OF ONLINE
VIDEO TO IMPROVE EMPLOYEE TRAINING

2. Online content libraries
include:
• Streaming videos
• Interactive e-learning
courses
• Reference materials
• Ebooks
Technology solutions include:
• Cloud-hosted LMS
• Performance Management
• Social Learning applications
Award-winning
Learning and
Performance
Management
Solutions

3. POLL QUESTION
How are you
incorporating
video into your
learning
programs?
A. For new employee
onboarding.
B. Internal
communication.
C. Performance support
and foundational
knowledge.
D. All of the above.
E. Something else.

4. What you’ll
learn:
There is a sound business
case for incorporating video
into employee training
programs.
Video, especially short-form
video, is a very effective
training tool.
Best practices for
incorporating short-form
video into employee training
programs and initiatives.

5. BUSINESS
CHALLENGES
Volatile, complex,
rapidly changing world.
Training industry
laggards.
Employees are different
and have different
needs.

6. 81%
76%
Organizational Goal Achieved
Using Video
Content
NOT Using
Video Content

7. 68%
61%
Employees Highly Engaged
Using Video
Content
NOT Using
Video Content

8. 61%
51%
Key Positions Filled Quickly
Using Video
Content
NOT Using
Video Content

9. HOW?
WHY?

10. ADULT LEARNING SHORT-FORM VIDEO
Adults are internally motivated and
self-directed
Self-directed, access as needed
and when needed
Adults bring life experiences and
knowledge to learning experiences
Interaction with others when a
social component is available*
Adults are goal oriented Goals promoted through short,
timely bursts of relevant content
Adults are relevancy oriented Easier to be relevant when content
is short and targeted
Adults are practical Little to no work flow disruption
Adult learners like to be respected Employees manage and control
pace and timing of their own
learning

11. 36,000
visual messages/hour
40,000
Nerve fibers connect
through retina
60,000
times faster than text

12. Why Video?
According to popular research – in 72
hours the average human can retain…
10%
of text
10%
of text
65% of
images
95% of
video

13. For the first time, an entire generation has
grown up watching content on their own
terms. This generation is defined by the
Internet, mobile, and social – consuming
content when and where they want.
Gunnard Johnson, Google's Advertising
Research Director

14. Do People Use
Video?
Digital video consumption
has grown 30% year over
year in 2012.
From Q3 to Q4 2012 alone,
video consumption grew 13%.
There has been 50% growth in
video streams since Q1 2011.
Source: The U.S. Digital Video Benchmark.

15. 55%
watch
everyday
Source: Forrester Research

16. Bring Your Own Device - BYOD
Source: Good Technology State of BYOD Report 2012
75.50%
13.3%
6.1%
5.1%
Currently Support
Planning to Support, Next 12
Months
Considering, But No Specific
Timeframe
Not Planning to Support

17. Does This Translate Into
Employee Training?
YES!
Adults learn best:
• Short bursts
(5-15 min.)
• Visual input for
cognitive transfer
• Preferred method
for information

18. Online Training Works Better
Than Classroom
60% faster
56%
greater gains
in learning
40% higher
consistency in
presentation
Source: Prokopeak, M. Special Report: learning Delivery

19. Advantages of Video
• Low cost
• Extended Reach
• Best performances –
repeated
• Perfect demos
• Showing soft skills
• Explanation of
complex topics

20. QUESTIONS TO
CONSIDER
????
Is this program shorter
than 10 minutes?
Will the viewer know what
they are supposed to do
after completing the
training?
What behavior will change
after this training?
Is this content
engaging?

21. BUY VS. BUILD
SELECTION
DEPLOYMENT
AND
DELIVERY
MARKETING
AND SUPPORT
VIDEO STRATEGY

23. Video – yes! You can do it!
Anyone can make it!
(well-almost)
Takes a camera
An idea
Some time
Editing tools
Some training

24. Social Video
Mobile

25. Social 93%

26. Video94%

27. Mobile
119%

29. Auto Parts Supplier
Goals:
• Understand each
others point of view
• Breakdown cultural
barriers
Video Solution:
• Integrated the video twice a month
• Used as an ice breaker
• Open up conversation
• Voluntary participation
Business Background:
• 1200 employees
• Diverse group of
employees

30. Some recommended resources…
Embracing Change
Streaming Video (5 minutes)
How to Know What We Know: The
Knowledge Transfer Process
Streaming Video (6 minutes)
Please Respect My Generation! 5
Generations At Work
Streaming Video (23 minutes)
Celebrate! Change Your Lens, Change Your
Life
Streaming Video (20 minutes)

31. Online Content Libraries
1,800 + Streaming Videos
5,000 + E-learning Courses
Online Books
Simulations
Scenario-Based Courses
Try them out free for 30-
days – no obligation!

32. Contact Us
Chris Osborn
Vice President of Marketing
cosborn@bizlibrary.com
@chrisosbornstl
Jessica Batz
Marketing Specialist
jbatz@bizlibrary.com
@jessbatz
@BizLibrary