Mark Tatge presents "Multimedia in Your Business Journalism Class" during Reynolds Business Journalism Week 2013. Reynolds Business Journalism Week is an all-expenses-paid seminar for journalists looking to enhance their business coverage, and professors looking to enhance or create business journalism courses. For more information about business journalism training, please visit businessjournalism.org.

1. Multimedia secrets
How to get students to tackle new topics,
develop analytical skills and have fun doing it
§ By Mark Tatge DePauw University mark@tatge.net
©Deadline Reporter LLC Photo: Flickr Creative Commons

2. Today’s agenda
§ Challenges of teaching business.
§ Understanding your audience.
§ Why Millennials are different.
§ Establishing learning objectives.
§ Tailoring content to meet goals.
§ Employing multimedia.
§ Conclusions.
©Deadline Reporter LLC Photo: DePauw University

3. Professional Background
30 years experience
Photo: DePauw University, Depauw.edu

4. Media & business expert
Appear as guest on
CNN, MSBNC, FOX,
PBS, ABC. Frequently
quoted on media,
economy and business.
Photo: DePauw University , Depauw.edu ©Deadline Reporter LLC

5. Author
“A gem of a teaching text.”
- Pacific Coast Business
Times Publisher Henry
Dubroff.
http://tinyurl.com/cu7cnoh
Photo: DePauw University, Depauw.edu ©Deadline Reporter LLC

6. Teaching Experience
§ Six years university-level teaching.
§ Created business / economics writing program at
Ohio University producing 60 graduates.
§ Hold endowed chair at DePauw University –
Eugene S. Pulliam Distinguished Professorship of
Journalism.
§ Developing multimedia storytelling curriculum.
§ Building digital Web platform for student media.
©Deadline Reporter LLC Photo: DePauw University, Depauw.edu

7. Why business journalism ?
§ Growing area of media.
§ Technical skills in demand.
§ Basic curiosity among students.
§ Changing economic landscape.
©Deadline Reporter LLC Ohio University Baker Center, Photo by Mark Tatge

8. Transferrable Skills
§ Skills students learn in business
journalism – in demand, but not
necessarily as traditional journalists.
©Deadline Reporter LLC Ohio University Baker Center, Photo by Mark Tatge

9. What is in demand?
§ Workers who can:
§ Quickly process information,
§ Make sense of information,
§ Package and deliver it to a
specialized audience.
©Deadline Reporter LLC Ohio University Baker Center, Photo by Mark Tatge

11. Everyone needs good content

12. Media Job Market Recovers
Source: BLS
Ohio University Baker Center, Photo by Mark Tatge ©Deadline Reporter LLC

13. Biggest growth: Web & digital
Biggest demand
will continue to
be in content
creation focused
around digital
delivery.
Current unemployment rate: 3.8%
©Deadline Reporter LLC Source: BLS

14. Understanding your audience
©Deadline Reporter LLC DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge

15. The Millennials
Born after 1982:
§ Optimists
§ Team players
§ Trusting, accepting of authority
§ Rule followers
§ Love structure
§ Forward looking
Ohio University, Court Street, Photo by Mark Tatge ©Deadline Reporter LLC

16. Heavy Media Consumers
§ 94% have cell phones.
§ 56% generate own entertainment.
§ 58% create personal content
online.
§ 75% use social networking sites.
§ 64% text while driving a car.
Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
Ohio University, Court Street, Photo by Mark Tatge ©Deadline Reporter LLC

17. My Cell is My Best Friend
Source: Pew, PBS
DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC

18. Most don’t use email
Source: Pew
Ohio University, Court Street, Photo by Mark Tatge ©Deadline Reporter LLC

19. Embrace social media
§ Source: Pew
Ohio University, Court Street, Photo by Mark Tatge ©Deadline Reporter LLC

20. Millennials love the spotlight
§ Millennial generation consider
money, image and fame more
important than values like self-
acceptance.
§ Love to be in the spotlight – or be
the focus of attention.
Source: Journal of Personality and Social Psychology.
DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC

21. Content & Audience Challenges
§ Business is complicated.
§ Most students intimidated by the
topic.
§ Liberal arts - Math phobia.
§ Millennials: short attention span,
strong desire to participate.
DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC

22. Establishing objectives
§ What do I want them to learn?
§ What is the best way to teach?
§ Lecture?
§ Discussion?
§ Group projects?
§ Field work and presentations?
DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC

23. Why multimedia works
§ Explain complex topics.
§ Reinforce key points.
§ Provide transitions.
§ Spark debate.
§ Empowers learners.
DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC

24. Multimedia improves learning
Using multiple channels can increase the
effectiveness of learning outcomes
provided the brain can process the
information.

25. Multimedia in action
Ohio University graduate Jessica Beinecke uses multi-channel
learning at Voice of America . http://youtube/QPAEPDzfL7g
Strouds Run State Park, Athens, Ohio, Photo by Mark Tatge ©Deadline Reporter LLC

26. Organizing Your Class
©Deadline Reporter LLC Instructor Larry Abed, DePauw University

27. Class period breakdown
§ Cable news, WSj.com – discussion.
§ Blogs / discussion boards.
§ Blackboard / Moodle – resources.
§ TV Clips, movies – reinforce
concepts.
§ Presentations - discussion
Strouds Run State Park, Athens, Ohio, Photo: Mark Tatge ©Deadline Reporter LLC

28. Typical class
§ 20 minutes lecture
§ 1-2 Video clips
§ Summary
§ Break
§ Class discussion
§ 10 minute lecture
§ Recap
§ Presentations / Group projects
§ Walk off video
Strouds Run State Park, Athens, Ohio, Photo by Mark Tatge ©Deadline Reporter LLC

29. Always discuss daily news

30. TV - Breaking news
©Deadline Reporter LLC

31. Use Skype & Webcams
§ Have guests visit via Skype or FaceTime
http://www.youtube.com/watch?v=Y4p9Afqh_8M
Source: Forbes

32. Use Social Media to Connect
Strouds Run State Park, Athens, Ohio, Photo by Mark Tatge ©Deadline Reporter LLC

33. Setting up a Facebook Group
http://www.facebook.com/about/groups/

34. Develop a class blog
©Deadline Reporter LLC www.bizreporting.com

35. Have Students Write a Blog
©Deadline Reporter LLC § http://elyssadiraffaele.blogspot.com/

36. Homework
§ Assign homework on class blogs.
§ Post “news” to Tumblr, Google + or Twitter.
§ Require students to follow one another.
§ Assign topical blogs.
§ Stocks, economic indicators, newsmakers.
§ Assign beats.
§ Have students post items to Twitter.
Strouds Run State Park, Athens, Ohio, Photo: Mark Tatge ©Deadline Reporter LLC

37. Using Video in Class
Source: 20th Century Fox, 1987 ©Deadline Reporter LLC

38. The ice breaker
©Deadline Reporter LLC http://www.youtube.com/watch?
v=D2QlitH4nYY

39. Use video as a changeup
§ Lecture for 15-20 minutes.
§ Follow up with a video.
§ Videos change the pace.
§ Offer new insights.
§ Prompt discussion.
Strouds Run State Park, Athens, Ohio, Photo by Mark Tatge ©Deadline Reporter LLC

40. The changeup
§ Never underestimate the power of humor
©Deadline Reporter LLC http://youtu.be/F1GUoQpkr0s

41. Explaining complex topics
§ http://www.youtube.com/watch?v=wkygXc9IM5U

42. Empower students – field work
§ Video Reporting Assignments
©Deadline Reporter LLC

43. Multimedia Tools & Resources

44. Manage Your Course Online

45. Offer online tutorials
©Deadline Reporter LLC www.aplia.com

46. Offer a Math Refresher
©Deadline Reporter LLC http://www.emathematics.net/

47. Use WSJ’s Test Bank
§ WSJ offers
weekly quiz you
can use in your
class.

48. Store & Organize Your Class Videos

49. Put Class Videos Online
§ How to: http://support.google.com/youtube/bin/answer.py?hl=en&answer=94507
©Deadline Reporter LLC

50. Vimeo: videos you produce
©Deadline Reporter LLC

51. Track a stock
©Deadline Reporter LLC

52. Fun & Games: Predict the economy
§ Award prizes
and points.
Photo: Mark Tatge
©Deadline Reporter LLC
Source: U.S. Department of Labor

53. How to search for videos
Many different search engines:
www.youtube.com
www.20search.com/video.php
www.archive.org/details/movies
www.hulu.com
www.truveo.com/
www.bing.com/videos/browse
www.video.filestube.com/
www.dogpile.com/
www.blinkx.com/
www.video.search.yahoo.com/
www.dailymotion.com
Presentation ©Deadline Reporter LLC

54. Offer Digital Media Tutorials
©Deadline Reporter LLC

55. Use Morningstar - king of mutual funds
©Deadline Reporter LLC

56. Scour AAII – educational materials
©Deadline Reporter LLC

57. Yahoo Finance: Free stock data
©Deadline Reporter LLC

58. StockCharts.com: great graphics
Presentation ©Deadline Reporter LLC

59. Learn to download & save videos
§ Allows you to
download and
save videos
from the Web.
http://download.cnet.com/YTD-Video-Downloader/3000-2071_4-10647340.html

60. Network with biz professors
http://tinyurl.com/azrct4p

61. Finally: Have fun !
http://www.youtube.com/watch?v=upvtJohMKV4

62. Sources
§ Bureau of Labor Statistics
§ Blog: Bizreporting.com
§ Journal of Personality and Social Psychology
§ Video: Mergers / Smergers
§ Video: Kentucky Math
§ Video: HudSucker Proxy
§ Video: Teach Me How To Balance
§
Presentation ©Deadline Reporter LLC

63. Sources
§ Yahoo Finance
§ Morningstar
§ AAII.com
§ Stock Charts
§ Vimeo.com
§ Aplia.com
§ Tiny URL
§ Knight Digital Media Center
§ Flickr Creative Commons
Presentation ©Deadline Reporter LLC

64. Acknowledgements
§ DePauw University, www. Depauw.edu
§ Deadline Reporter, LLC
§ Bureau of Labor Statistics
§ Pew Research Center
§ Reynolds Center for Business Journalism
©Deadline Reporter LLC E.W. Scripps Hall, Ohio University, Photo: by Mark Tatge

65. Legal Stuff
§ This presentation is for educational, non-
commercial purposes. Deadline Reporter has
agreed to a shared copyright with the Donald W.
Reynolds Center for Business Journalism.
Personal or commercial duplication, reproduction
and distribution of this work is prohibited
without prior consent of the parties. All rights
are reserved.